Marjory Clay

Lead the strategic development of complex B2B marketing campaigns that drive brand awareness and client engagement. Manage content creation, social media strategy, and paid advertising to increase client acquisition and enhance industry visibility. Collaborate with scientific experts to produce high-quality technical content. Organize the production of multimedia assets, including webinars, e-blasts, videos, and photos, ensuring consistent and impactful branding and messaging. Organize and promote Q Laboratories at major industry events such as IAFP, NYSCC, and AWT.

Provide creative and strategic solutions to enhance brand presence for both B2C and B2B businesses. Develop and implement comprehensive digital marketing strategies that encompass email marketing, social media, and content marketing. Create and optimize engaging content for websites, blogs, and email campaigns, alongside offering branding and photography services. Analyze performance metrics to measure campaign effectiveness and manage social media channels through compelling content and active engagement with followers.

Conducted research and analysis to determine brand positioning and messaging. Managed all social media accounts, increasing brand awareness and gaining 600+ organic followers in five months. Organized and executed a charity art show for over 400 attendees, raising more than $10,000. Designed and implemented digital ads for Surfside, Weedmaps, and Leaflink. Captured and edited product photography to enhance visual appeal. Managed e-commerce platforms on Weedmaps, IHeartJane, and Leaflink. Analyzed digital ad campaigns to optimize performance and drive engagement. Developed effective promotions and planned pop-up events accordingly. Created promotional materials and in-store displays, while overseeing merchandise inventory.

Managed all social media accounts, driving brand awareness and gaining over 2,000 organic followers on Instagram in a highly regulated industry. Organized 10 event sponsorships, effectively tracking ROI. Implemented and analyzed digital marketing campaigns, achieving an average of 9:1 ROAS on Weedmaps and 0.07 CTR on Surfside. Designed digital ads for Surfside and Weedmaps, as well as print ads for Westword, DGO, and Sensi Magazines. Assisted in creating internal and external marketing materials. Planned and communicated weekly and monthly discounts through LeafLogix to team members. Supported email marketing campaigns and customer loyalty programs via AlpineIQ. Planned and executed 5 company events. Established strategic partnerships with 8 local businesses.

Assisted the Director of Development and Communications in developing marketing and communications materials. Represented Affinity Mentoring at events. Warm and cold called potential mentors, partners, donors and sponsors. Helped develop and update WordPress website. Assisted in planning and updating social media accounts.