Summary
Overview
Work History
Education
Skills
Timeline
Client Examples
Generic

Mark A. Haynes

Alton,USA

Summary

Talented Senior Project/Account Manager with extensive account management experience. Strong focus on team collaboration and achieving results. Skilled in strategic planning, risk management, and stakeholder communication. Known for reliability and adaptability in dynamic environments. Keen ability to explain complex projects/details in an easy to digest style for clients. Utilize the Agile method for marketing projects and web development, specifically the scrum techniques. Prepared to drive impactful outcomes and lead projects to success.

Overview

22
22
years of professional experience

Work History

President

Crooked Pants Media (Freelance)
06.2010 - Current
  • Owner and President of interactive marketing agency
  • Responsible for all aspects of operations for business
  • New business development duties
  • Performed all account management duties
  • Promote business to the marketplace to increase visibility of the company
  • Educate clients/potential clients and employees / contractors in the area of internet marketing / social media
  • Assist clients in formulating and implementing digital marketing strategies
  • Advise clients on best course of action to utilize social media to increase business
  • Invoice clients and pay vendors / contractors
  • Assist in development/redesign of client websites
  • Manage employee / contractor time in regard to project roles
  • Project management duties

Account Manager/Director of Web Projects

Elasticity
05.2021 - 12.2024
  • Main point of contact for all assigned clients
  • Managed all assigned accounts
  • Performed all account management duties
  • Responsible for all creative projects within the agency for assigned clients
  • Managed creative team members including designers, developers, content strategist, etc. in regard to assigned clients
  • Managed all external team members/freelancers on creative projects as related to assigned clients
  • Ran all client meetings
  • Heavy interaction with Development and creative teams
  • Responsible for all website projects for the agency
  • Responsible for determining client website needs/requirements
  • Personally build websites utilizing WordPress

Traffic/Project Manager

Scorch Agency
07.2020 - 01.2021
  • Plan, direct, monitor and control all project activity and work assignments for 2 creative teams
  • Create and maintain project information in MavenLink project management software
  • Coordinate between internal teams, stakeholders, and third-party providers
  • Communicate project progress and milestones with leaders
  • Plan, schedule, and lead regular project team meetings
  • Responsible for configuring and implementing new project management software (Monday) to replace Mavenlink
  • Train new employees on software and processes
  • Contract

Digital Producer/Project Manager

H&L Partners
07.2018 - 09.2019
  • Digital lead for all digital projects for all H&L offices
  • Main point of client contact on any and all digital projects for all company clients
  • In charge of entire digital project lifecycle from planning and pricing to completion, testing, and launch
  • In charge of project estimating and scheduling for all digital production across multiple office locations
  • Highly organized and extremely nimble to manage many projects simultaneously
  • Conduct digital team meetings utilizing Airtable to maintain detailed project status
  • Project resourcing for the digital production team
  • Create purchase orders and coding invoices for new projects
  • Work closely with other project managers from project kick-off to completion
  • Update schedules, juggle multiple projects/workload for team, routing creative for approvals, etc.
  • Direct client contact providing project status updates
  • Able to manage and shift priorities daily and communicate to all parties to ensure changes are handled smoothly

Senior Digital Strategist

Sundaram Design
08.2017 - 11.2017
  • Set digital and traditional marketing strategies using necessary tools (e.g. website, emails, social media, print etc.)
  • Research products, services and current strategies to identify new opportunities
  • Analyze web traffic metrics and suggest solutions to boost web presence
  • Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
  • Build strong client relationships through social media interaction
  • Keep up-to-date with audience’s preferences and proactively suggest new campaigns
  • Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
  • Identify advertising needs
  • Establish best practices in digital and traditional marketing
  • Stay up-to-date with digital technologies developments
  • Utilize SEO/SEM and CRM software
  • Implement and optimize Google Adwords campaigns
  • Utilize web analytics tools especially Google Analytics
  • Implement and optimize social media campaigns

Digital Project Manager (Short term contractor)

Boundless Geo
03.2017 - 05.2017
  • Responsible for all internal marketing projects
  • Identified and managed external resources
  • Edited and maintained content/structure for company Wordpress website
  • Utilized Mavenlink CRM to track hours and project progress
  • Heavy interaction with Development and creative teams

Director of Marketing Operations/Project Manager

Chiropriaise
08.2016 - 10.2016
  • Main point of contact for all assigned clients
  • Managed all assigned accounts
  • Performed all account management duties
  • Responsible for all creative projects within the agency
  • Managed all creative team members including designers, developers, content strategist, copywriters etc.
  • Managed all external team members/freelancers on creative projects
  • Oversaw all SEM efforts for clients
  • Ran all client meetings
  • Consulted with company owners on ways to improve company, staff, client interactions etc.
  • Heavy interaction with Development and creative teams

Senior Project Manager (Contractor)

Manifest
03.2016 - 06.2016
  • Responsible for project scoping, project planning; creating timelines, status documents and budget trackers.
  • Managed staffing/resourcing, vendor relationships, and updating revenue forecasts across all scopes of works assessing and mitigating any potential risks - all while ensuring the workflow and that my team remains on track
  • Responsible for account management duties
  • Main point of contact for assigned clients
  • Heavy interaction with Development and creative teams

Director of Delivery/Project Management

goBRANDgo!
07.2014 - 07.2015
  • Main point of contact for clients
  • Managed all accounts
  • Performed all account management duties
  • Responsible for all creative projects within the agency
  • Managed all creative team members including designers, developers, content strategist, copywriters etc
  • Managed all external team members/freelancers on creative projects
  • Oversaw all SEO/SEM efforts for clients
  • Ran all client meetings
  • Handled all account manager duties through project duration
  • Suggested upsell items/services to clients
  • Managed vendor relationships
  • Built process flow for creative projects
  • Developed all creative project timelines
  • Heavy interaction with Development and creative teams
  • Developed all creative budgets
  • Utilized internal software to manage communication, files etc. within each creative project
  • Developed internal methodology for creative team workflows
  • Restructured creative team to be more efficient and productive
  • Identified software to assist creatives with daily task lists
  • Worked with strategy team on clients requiring long term marketing strategy assistance
  • Helped completely rebrand a financial services client
  • Took company from building template websites etc. to building completely customized solutions
  • Increased website billing by 130% within 6 months
  • Responsible for interviewing potential employees
  • Provided reviews for existing employees
  • Reported to management on creative projects regularly
  • Proficient in Wordpress

Digital Project Manager

Paradowski Creative
04.2013 - 03.2014
  • Utilize the Agile method for web development, specifically the scrum techniques
  • Lead high-profile client projects and direct internal teams through project planning, execution, and closure
  • Manage each project’s resources, budgets, and delivery to Client satisfaction
  • Utilize industry standards and internal company methodologies and tools to manage projects
  • Managed a range of digital projects including front-end/back-end web technology, app, social media, Mobile, SEO/SEM, and hosting-related projects
  • Heavy interaction with Development and creative teams
  • Created and maintained SOW documents, timelines and budgets to avoid or quickly resolve overages or scope creep
  • Main point of contact for clients
  • Performed all account management duties as needed
  • Ran all client meetings
  • Proactively grew client relationships by communicating any development recommendations, challenges and solutions
  • Develop wireframes to assist in client understanding of project
  • Simplified highly technical situations that arose into easier to understand situations for non-technical users
  • Lead and conducted quality and assurance testing
  • Monitored and created analytical reports for clients using various web and social analytics tools
  • Assist clients in developing a digital strategy to achieve marketing goals

Business/Marketing Manager

Bimmers R Us, Inc.
03.2011 - 04.2013
  • Responsible for all human resources functions for company with 10 employees
  • Maintained all accounting functions for company with annual sales of $1.5 million
  • Responsible for sales functions in absence of sales manager
  • Acted as liaison between company and outside vendors/contractors
  • Handled all advertising and marketing for company including maintaining/updating company website
  • Interacted with customers on daily basis

Account Director / SEO Manager

E-Merge Interactive
10.2010 - 05.2011
  • Responsible for anything related to SEO/SEM, Mobile Marketing or Social Media for the company
  • Tasked with educating employees and clients on best practices for Search Optimization etc.
  • Analyze client websites and recommend strategy to improve traffic and search results
  • Responsible for helping to maximize clients online potential and drive results by utilizing SEO, Social Media and mobile marketing techniques
  • Develop, execute and monitor search engine marketing programs
  • Analyze campaign performance and provide regular updates to superiors and clients
  • Advise on viability and implementation of Social Media for individual clients
  • Showcase our results with monthly reporting using Google Analytics
  • Responsible for all new client website analysis
  • Business development duties
  • Secured over $30,000 worth of new business over 2 month period (March and April) 2010

Freelance Internet Marketing Consultant

Self Employed
10.2008 - 10.2009
  • Demonstrates skills to potential clients
  • Business development duties
  • Evaluate client websites for deficiencies
  • Advises clients on ways to increase internet rankings and traffic to websites
  • Make changes to client websites to increase traffic and rankings
  • Performed all account management duties

Account Manager / Online Marketing Strategist

Network Solutions
08.2007 - 09.2008
  • Advised clients on ways to increase internet rankings and traffic to websites
  • Significant Search Engine Optimization experience
  • Was a member of PPC (pay per click) and SEO (search engine optimization) product development teams
  • Tracked latest online advertising and marketing trends and innovations
  • Understands and is able to explain web analytics information to clients
  • Ability to analyze a website and make recommendations as to how to improve traffic
  • Able to work independently and manage time efficiently in order to meet individual goals
  • Managed a pipeline of clients through in-bound calls, marketing campaigns, referrals, and live chat software
  • Proficient in SalesForce CRM system
  • Managed leads, opportunities, and accounts in the company’s lead system according to standard company procedure
  • Reported feedback to management regarding marketing campaigns on a daily and/or weekly basis
  • Maintained awareness of the availability of all products and services in the company (as well as the industry)
  • Kept current with industry trends, competition, and new product offerings
  • Continuing education through instructor led training, online training courses, webinars, seminars, books, and blogs
  • Worked with in-house subject matter experts to provide clients with appropriate products that will suit their needs
  • Participated as a team member on various Network Solutions initiatives when required
  • Became acting team manager in absence of Sales Manager

Account Director / Business Development

Wall USA, Inc.
09.2006 - 08.2007
  • Responsible for increasing revenue by driving sales to existing clients as well as generating new business
  • Helps develop visual advertising ideas and messages to increase sales/traffic for clients
  • Successfully builds relationships with business owners and key decision makers by personally visiting clients
  • Develops and maintains relationships with clients by providing excellent service
  • Ability to read, analyze, and interpret business periodicals and professional journals
  • Creates reports and business correspondence based on ability to interpret a variety of instructions
  • Adept at guiding clients through the marketing process

Account Manager / Executive

Talley Radio Network
01.2006 - 01.2006
  • Ability to work in a team environment in order to ensure consistent messaging in all customer relationships
  • Develops and implements a marketing strategy for each customer
  • Provides continuous feedback of market trends, competitive activity and commercial intelligence to Sales management
  • Reviews and analyzes market data for developing and implementing a business plan to maximize sales effectiveness
  • Works directly with businesses and agencies to generate revenue by securing advertising dollars
  • Negotiates advertising rates with agency clients
  • Creates audience profiles for client information including reach and frequency figures
  • Responsible for helping clients develop marketing/advertising plans including interactive elements
  • Guides clients through the creative process to help achieve marketing/advertising goals
  • Calls on prospects and presents outlines of various programs or commercial announcements/website programs etc.
  • Prepares promotional plans/packages, sales literature, rates, and sales contracts
  • Develops and maintains relationships with clients by providing excellent customer service
  • Communicates with other departments to assure quality service in placing orders, and arranging remotes and promotions
  • Ability to read, analyze, and interpret business periodicals and professional journals
  • (105.3 the Ox, WSMI-FM 106.1, WSMI-AM 1540)

Account Manager / Executive

Emmis Communications
03.2004 - 12.2005
  • Ability to work in a team environment in order to ensure consistent messaging in all customer relationships
  • Develops and implements a marketing strategy for each customer
  • Provides continuous feedback of market trends, competitive activity and commercial intelligence to Sales management
  • Reviews and analyzes market data for developing and implementing a business plan to maximize sales effectiveness
  • Works directly with businesses and agencies to generate revenue by securing advertising dollars
  • Negotiates advertising rates with agency clients
  • Creates audience profiles for client information including reach and frequency figures
  • Responsible for helping clients develop marketing/advertising plans including interactive elements
  • Guides clients through the creative process to help achieve marketing/advertising goals
  • Calls on prospects and presents outlines of various programs or commercial announcements/website programs etc.
  • Prepares promotional plans/packages, sales literature, rates, and sales contracts
  • Develops and maintains relationships with clients by providing excellent customer service
  • Communicates with other departments to assure quality service in placing orders, and arranging remotes and promotions
  • Ability to read, analyze, and interpret business periodicals and professional journals
  • (KSHE 95, KHITS 96, 105.7 The Point, Red 104.1, 97.1 FM Talk)

Education

Master of Business Administration -

Fontbonne University
St. Louis, MO

Bachelor of Science in Business Administration - Marketing

Fontbonne University
St. Louis, MO

Skills

  • Leadership team building
  • Organizational leadership
  • Strategic planning
  • Operational excellence
  • Project management
  • Employee relations
  • Staff training
  • Business development
  • Budget management
  • Contract negotiation
  • Sales and marketing
  • Negotiation
  • Company representation
  • Business planning
  • Process improvement
  • Strategic visioning
  • Operations oversight
  • Vendor sourcing and negotiations
  • Financial management
  • Revenue generation
  • Staff management
  • Innovation and creativity
  • Technology literacy
  • Partnership development
  • Financial planning
  • Creating and delivering presentations
  • Business administration
  • Marketing expertise
  • Remote team management
  • Product development
  • Account management
  • Google analytics
  • SEO optimization
  • Team leadership
  • Team motivation
  • Decision-making
  • Stakeholder engagement
  • Coaching and mentoring
  • Paid performance marketing
  • Budgeting and cost control
  • Approachable leader

Timeline

Account Manager/Director of Web Projects

Elasticity
05.2021 - 12.2024

Traffic/Project Manager

Scorch Agency
07.2020 - 01.2021

Digital Producer/Project Manager

H&L Partners
07.2018 - 09.2019

Senior Digital Strategist

Sundaram Design
08.2017 - 11.2017

Digital Project Manager (Short term contractor)

Boundless Geo
03.2017 - 05.2017

Director of Marketing Operations/Project Manager

Chiropriaise
08.2016 - 10.2016

Senior Project Manager (Contractor)

Manifest
03.2016 - 06.2016

Director of Delivery/Project Management

goBRANDgo!
07.2014 - 07.2015

Digital Project Manager

Paradowski Creative
04.2013 - 03.2014

Business/Marketing Manager

Bimmers R Us, Inc.
03.2011 - 04.2013

Account Director / SEO Manager

E-Merge Interactive
10.2010 - 05.2011

President

Crooked Pants Media (Freelance)
06.2010 - Current

Freelance Internet Marketing Consultant

Self Employed
10.2008 - 10.2009

Account Manager / Online Marketing Strategist

Network Solutions
08.2007 - 09.2008

Account Director / Business Development

Wall USA, Inc.
09.2006 - 08.2007

Account Manager / Executive

Talley Radio Network
01.2006 - 01.2006

Account Manager / Executive

Emmis Communications
03.2004 - 12.2005

Bachelor of Science in Business Administration - Marketing

Fontbonne University

Master of Business Administration -

Fontbonne University

Client Examples

Microsoft, Missouri Division of Tourism, McDonald’s, Toyota, Monsanto, Post Holdings, Powerbar, State of Missouri, Anheuser Busch, Royal Canin, Copper Peak Logistics (SAS), Crane Insurance Agency, Purina, Missouri Wine and Grape Board, Microsoft, LinkedIn, Fireball, GoDaddy, Boy Scouts, Dirt Cheap

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Mark A. Haynes