Mark Anderson
Altoona,IA
Summary
Results-driven sales professional with exemplary ability to build and maintain customer relationships, develop sales / marketing strategies that meet or exceed goals and objectives, execute and support corporate sales training programs, deliver impactful and persuasive group presentations to team members and customers, facilitate the attainment of aggressive sales volume, revenue, and profit goals in highly competitive markets. Fully utilize fact-based and persuasive selling techniques to capture market opportunities while developing and maintaining productive professional relationships with peers, customers, and management. Skillfully adapt and respond to changing business situations and solve problems in a quick and effective manner. Capable of working individually, with a team, and as a Team Manager.
Overview
32
32
years of professional experience
Work History
Director of Sales
Chicken Soup for the Soul Pet Foods
02.2018 - Current
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Launched new products successfully into the market, coordinating marketing initiatives and comprehensive sales campaigns.
- Established strong partnerships with industry influencers to expand brand recognition and drive business growth.
- Managed team of sales representatives, providing guidance, coaching and support.
- Developed high-performing sales teams through targeted recruitment, training, mentoring, and coaching activities.
- Analyzed market trends to identify opportunities for product expansion, leading to increased revenue streams.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Established pricing strategies to maintain competitive pricing and maximize profits.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
Regional Sales Manager, District Sales Manager
Chicken Soup for the Soul Pet Foods
01.2015 - Current
- Responsible for over 850+ independent Pet Specialty Retailers and Distributor relationships, with sales exceeding $16M annually
- Responsible for 15 states including, the Pacific Northwest and Midwest Areas
- Accountable for contributing to company sales objectives by implementing effective business development and account management strategies including using inventory systems to increase sales, customer exposure, plan-o-grams, seminars, trade shows, and working with Key Buyers and Decision Makers to enhance overall growth of company sales.
District Sales Manager
Mars Petcare, The Nutro Company
01.2010 - 01.2012
- Coached 5 Direct Reports (Territory Managers) covering the following territories: IA, IL, IN, MI, OH, and MO managing $20M in sales
- Directly accountable for ensuring brand performance in Pet Specialty retail and distributor accounts including the execution of brand plans, growth strategies, cross alignment, category management, advertising / promotional strategies, POG, off shelf promotions, ROI, communication to field / management / senior leadership team
- Consulted with clients to analyze and identify needs, build relationships, and support execution by deployment of critical tactics and action plans.
Senior Territory Manager
Mars, The Nutro Company
01.2002 - 01.2010
- Oversaw 100+ retail independent stores in Pet Specialty, sales exceeding $3M annually, with sales increasing every year
- Accountable for contributing to company sales objectives by implementing effective business development and account management strategies including using inventory systems to increase sales, customer exposure, plan-o-grams, seminars, trade shows, and working with store associates to keep stores fully engaged in demo program.
Sales Manager
Coca-Cola Enterprises Co
01.1996 - 01.2002
- Developed and coached sales and merchandising teams, with responsibilities for forecasting, budget analysis, trade spend, promotional planning, POG, Category Management, and communication between corporate and field sales
- Customer base included: C-Stores, Drug, Food, and Mass Merchandisers, and Cold Drink outlets.
District Sales Manager
Coca-Cola Enterprises Co
01.1993 - 01.1996
- Account Manager, Galesburg, IL 1988 - 1993
Education
AA, Science / Arts -
Blackhawk East Community College
Kewanee, ILSkills
- Sales training and leadership
- Revenue Growth
- Sales funnel management
- Pipeline Development
- Deal Closing Action Oriented
- Customer Relationships
- Drive for Results
- Presentation Skills
- Strategic Sales Planning
- Organizational Skills
Training
- Management Leadership at Mars Level 1
- Crucial Conversations
- Selling Skills and Listening Workshop
- Trusted Business Advisor Workshop
- Presentation Workshop
- Del Carnegie Public Speaking Workshop
- Negotiation Workshop
Timeline
Director of Sales
Chicken Soup for the Soul Pet Foods
02.2018 - Current
Regional Sales Manager, District Sales Manager
Chicken Soup for the Soul Pet Foods
01.2015 - Current
District Sales Manager
Mars Petcare, The Nutro Company
01.2010 - 01.2012
Senior Territory Manager
Mars, The Nutro Company
01.2002 - 01.2010
Sales Manager
Coca-Cola Enterprises Co
01.1996 - 01.2002
District Sales Manager
Coca-Cola Enterprises Co
01.1993 - 01.1996
AA, Science / Arts -
Blackhawk East Community College
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