Summary
Overview
Work History
Skills
References
Certification
Accomplishments
Affiliations
Websites
References
Timeline
Generic

Mark Armes

Houston

Summary

Dynamic creative leader with 20+ years of experience in media production, strategic project management, and high-impact content development. Proven track record in translating organizational goals into compelling campaigns and Emmy-winning storytelling. Expert in guiding teams through innovation, change, and growth, focusing on audience engagement and revenue generation.

Overview

19
19
years of professional experience
1
1
Certification

Work History

Director of Special Projects

Houston Public Media
01.2018 - Current
  • Company Overview: PBS/NPR for Greater Houston
  • Directed / Produced branded and sponsored content, generating over $1.45M in annual revenue.
  • Won 2 Emmys (Directing, 2021, 2022) and 7 Telly Awards for excellence in content creation.
  • Lead a team of six specialists responsible for video, design, donor assets, and marketing collateral.
  • Spearheaded growth of content partnership projects from 1 to 15 major paid collaborations.
  • Rolled out a station-wide project management system in Microsoft Teams during the pandemic.
  • Managed high-level client relationships, campaign strategy, and performance tracking.
  • Appointed interim Marketing Manager in 2020 to drive social engagement and program promotion.
  • Trained staff on FCC compliance for fundraising and underwriting.
  • Advised executive leadership on digital engagement strategies and brand alignment.
  • Created teaching tools for UH's Center for Public History on adapting research into video content.
  • PBS/NPR for Greater Houston

Creative Director & Content Manager

Free Press Houston
01.2009 - 01.2017
  • Led a 10+ person creative team producing digital, print, photo, and video content.
  • Transitioned publication from print to digital, increasing traffic from 100K print readers to 350K monthly online visitors.
  • Built an email newsletter audience of 93K+ subscribers.
  • Directed branding, social media voice, and advertising strategy.
  • Managed digital ad budget and analytics for Free Press Summer Fest (90K+ attendees).
  • Developed media kits and campaign deliverables for sponsors.

Founder & Creative Director

Funwunce LLC
01.2006 - 01.2009
  • Produced viral digital ads and video campaigns for national clients.
  • Directed a Super Bowl commercial for Frito Lay (2006).
  • Oversaw creative team, project timelines, and client communication.
  • Led platform strategy, production budgeting, and online marketing consulting.
  • Managed payroll, invoicing, and daily operations.

Skills

  • Adobe Creative Suite and Cloud
  • Video production and motion graphics
  • Graphic design and storytelling
  • Social media strategy and analytics
  • Project management and automation
  • Microsoft Office suite and Teams
  • Content creation and editing
  • Production timelines and collaboration
  • Brand development and identity
  • Social media management and engagement
  • Client relationship management
  • Project coordination
  • Digital marketing strategy
  • Team leadership and development

References

Available upon request

Certification

  • Adobe Certified Professional

Accomplishments

  • 4 Emmy nominations and 2 Emmy wins (Directing)
  • 7 Telly awards (Editing, Producing, Directing)
  • Public Media Award (Best Branded Content)

Affiliations

  • Mentor for UH Valenti School of Broadcasting Students
  • Leads an annual content creation workshop for non-profits on storytelling and messaging

References

References available upon request.

Timeline

Director of Special Projects

Houston Public Media
01.2018 - Current

Creative Director & Content Manager

Free Press Houston
01.2009 - 01.2017

Founder & Creative Director

Funwunce LLC
01.2006 - 01.2009

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