Mark A. Sterling

• Spearheaded the global launch and expansion of a wellness brand offering functional mushroom coffee, detox beverages, and liquid vitamins.
• Built and managed a network of several hundred field leaders and affiliates across the U.S. and Canada, with infrastructure in place for international growth.
• Developed expansion strategies using market research to identify new territories, align messaging with cultural values, and drive market-specific traction.
• Created training systems and sales frameworks to support scalable field development and onboarding.
• Fostered community-based leadership and developed strong relationships with key stakeholders including influencers, local leaders, and health advocates.
• Oversaw multi-channel distribution strategy via TikTok Shop, Amazon, Walmart.com, TEMU, and Shopify.
• Maintained a 40% subscription reorder rate and 60%+ gross margins through field activation and customer retention initiatives.
• Collaborated with cross-functional teams (marketing, compliance, and fulfillment) to align brand strategy with performance goals.

Implemented business strategies aligned with short- and long-term stakeholder goals.

Analyzed internal operations to identify process improvement opportunities.

Oversaw operations, human resources, and accounting to ensure organizational efficiency.

Collaborated with CEO on sales management to secure investment capital for growth targets.

Monitored company performance and executed remedial actions as necessary.

Prepared detailed performance updates and forecasts for stakeholder review.

Established trustworthy relationships with key customers, clients, and partners.

Maintained open communication with stakeholders to foster collaboration.

Directed and managed global sales and marketing operations across 21 countries, supervising over 38,000 agents.

Achieved $19 million in sales within six months of operation.

Developed and executed sales workflows and strategies, enhancing revenue and agent growth.

Implemented Learning Management Systems for live and recorded training sessions.

Secured designation as fastest growing Momentum Company in direct sales for 2020.

Improved sales team performance by identifying strengths and weaknesses.

Explored innovative techniques to support accomplishment of company goals.

Provided targeted assistance to meet customer needs effectively.

Developed strategic plans to foster culture of success and achieve sales goals.

Established compensation and incentive programs for sales staff to drive target achievement.

Managed training initiatives to maximize team potential and align with business objectives.

Cultivated relationships with existing customers to secure repeat business and referrals.

Formulated strategies for expansion into new verticals while preserving market share.

Provided leadership and direction to marketing and sales teams, ensuring exceptional stakeholder service.

Implemented market differentiation tactics to gain competitive advantage in industry.

Developed and executed territory action plans through comprehensive data analysis.

Adjusted sales techniques based on field interactions and performance metrics.

Maintained strong relationships with existing clients to ensure exceptional service.

Identified new sales opportunities through proactive client engagement.

Generated leads by organizing daily schedules for outreach to customers.

Collaborated closely with operational and analytics teams to analyze customer success factors.

Drove process improvements based on insights gained from customer feedback and analytics.