MARK BERNSTEIN
Orlando
Summary
Dynamic Senior Manager with extensive experience at RNDC, driving national account growth and operational efficiency. Proven track record in strategic planning and team leadership, achieving double-digit sales increases. Expert in market analysis and relationship building, fostering collaboration to enhance customer satisfaction and retention. Skilled in project management and effective communication.
Overview
36
36
years of professional experience
Work History
SENIOR MANAGER NATIONAL ACCOUNTS
RNDC
01.2023 - Current
- Led strategic initiatives to enhance operational efficiency across multiple departments.
- Oversaw project management processes, ensuring alignment with company goals and objectives.
- Analyzed market trends to inform decision-making and drive business strategies.
- Implemented performance metrics to assess team effectiveness and operational success.
- Managed a team of 5+ employees by providing guidance, setting goals and objectives, delegating tasks, and monitoring performance.
- Established effective communication channels between different departments within the organization.
- Created detailed reports on project progress for senior management review.
SENIOR ACCOUNT EXECUTIVE
RNDC
Tampa
04.2005 - 01.2023
- Drive national and regional account growth through strategic planning, supplier collaboration, and execution excellence.
- Researched local, regional, and national market conditions to identify growth opportunities and expand product penetration.
- Cultivated and maintained strong relationships with key suppliers and retail partners.
- Analyzed industry trends and competitor activity to inform business strategies and gain market share.
- Formulated and executed growth plans delivering consistent double-digit annual sales increases.
- Utilized strong consultative selling and communication skills to identify customer needs and deliver tailored solutions.
ACCOUNT EXECUTIVE – SAM’S CLUB FLORIDA
RNDC
Tampa
01.2001 - 03.2005
- Partnered with key decision-makers to identify opportunities and drive sales growth across Florida Sam’s Club locations.
- Developed and delivered sales presentations outlining product specifications, programs, and value propositions.
- Resolved customer concerns through creative solutions and incentive-based programs.
- Analyzed customer data to develop targeted initiatives that increased loyalty and long-term growth.
DISTRICT MANAGER – TAMPA MARKET
RNDC
Tampa
01.1994 - 12.2000
- Led and developed sales teams to improve operating results and exceed revenue goals.
- Coached, mentored, and motivated direct reports through best practices in sales execution and customer service.
- Drove district growth through program quality, sales initiatives, and customer satisfaction.
- Resolved customer issues efficiently while maintaining strong relationships.
- Expanded assigned territory by 25% within the first year.
ACCOUNT EXECUTIVE – PUBLIX SUPERMARKETS
RNDC
Tampa
04.1991 - 12.1993
- Built and managed key customer relationships to increase sales and market penetration.
- Presented products and services to prospective and existing customers to meet evolving needs.
- Developed and executed strategies that expanded customer base and increased revenue.
- Organized client presentations, product demonstrations, and trade shows.
- Maintained accurate records of sales, forecasts, and prospecting activity.
SALES REPRESENTATIVE
RNDC
Tampa
10.1989 - 03.1991
- Recommended merchandise based on customer needs and preferences.
- Executed merchandising, floor moves, and display maintenance to maximize product visibility.
- Developed and maintained customer relationships to ensure satisfaction and repeat business.
- Improved overall purchasing experience, driving steady revenue growth.
Education
Bachelor of Science - Marketing
University of Florida
Gainesville, FL05.1987
Skills
- Sales Strategy & Execution
- National & Chain Account Management
- Business Planning & Forecasting
- Supplier & Customer Relationship Building
- Team Leadership & Collaboration
- Market & Competitive Analysis
- Customer Satisfaction & Retention
- Multitasking & Deadline Management
- Presentation & Negotiation Skills
- Program Development & Implementation
- Strategic planning
- Project management
- Performance metrics
- Team leadership
- Customer relationship management
- Sales presentations
- Problem solving
- Effective communication
- Coaching and mentoring
- Conflict resolution
Accomplishments
- Increased off-premise grocery sales 100% over prior year during first month as grocery sales representative.
- Promoted from Sales Representative to Chain Manager in less than two years.
- Named District Manager of the Year in 1995, 1997, and 1999.
- Increased Sam’s Club Florida business 33% in the first year of responsibility.
- Achieved double-digit growth in 18 of 22 years managing Sam’s Club business.
- Delivered largest annual dollar growth in the past 22 years in 2020, achieving $44M / 32% increase.
- Awarded 2020 Account Executive of the Year – National Accounts.
- Collaborated on or sold 12 programs exceeding 25,000 cases as Senior Account Executive over Sam’s Club.
Personal Information
Title: Senior Sales & National Accounts Leader
Timeline
SENIOR MANAGER NATIONAL ACCOUNTS
RNDC
01.2023 - Current
SENIOR ACCOUNT EXECUTIVE
RNDC
04.2005 - 01.2023
ACCOUNT EXECUTIVE – SAM’S CLUB FLORIDA
RNDC
01.2001 - 03.2005
DISTRICT MANAGER – TAMPA MARKET
RNDC
01.1994 - 12.2000
ACCOUNT EXECUTIVE – PUBLIX SUPERMARKETS
RNDC
04.1991 - 12.1993
SALES REPRESENTATIVE
RNDC
10.1989 - 03.1991
Bachelor of Science - Marketing
University of Florida