Mark Biondi
Westmont,IL
Summary
Seasoned executive with over 14 years of experience in franchise management, strategic partnerships, and brand development. Proven track record of driving significant revenue growth, international franchise expansion, and operational excellence. Spent early career as a decorated musician earning platinum and gold records with Sony Recording Artist, John Legend and Def Jam Recording Artist, Nas.
Overview
17
17
years of professional experience
Work History
Founder & CEO
The Biondi Group
2020.02 - Current
- Established and led consultancy focusing on helping non-profits scale and build sustainable programs, notably Luv Michael and US Autism Homes
- Successfully raised over $5 million for client organizations, enhancing their operational capacity and program reach
- Developed and implemented strategic marketing campaigns that significantly increased public engagement and funding.
Chief Experience Officer
Double Good
2015.02 - 2020.02
- Transformed traditional popcorn company into leading technology platform for youth fundraising
- Led company through significant revenue increase, from $5 million to $50 million
- Spearheaded multiple strategic partnerships and led high-impact campaigns that were featured on the Today Show
- Oversaw brand management, customer experience, and digital transformation initiatives.
- Championed collaboration between design, product management, and engineering teams for cohesive execution of UX/UI strategies.
- Led cross-functional teams to develop and execute customer experience initiatives, resulting in increased brand loyalty.
- Developed effective training programs for employees, improving overall productivity and service quality.
- Introduced innovative solutions to overcome usability challenges, enhancing overall online experience for users.
- Advised executive leadership on emerging technologies in the CX space, enabling informed investment decisions toward cutting-edge solutions.
Senior Vice President of Marketing
School of Rock
2007.01 - 2015.01
- Directed global marketing strategies and operations, contributing to substantial international franchise growth and increased annual revenue
- Managed diverse team of marketers, enhancing brand presence across multiple digital and physical platforms
- Pioneered innovative customer engagement strategies that strengthened community involvement and customer loyalty.
- Managed cross-functional teams to successfully launch new products and enter untapped markets.
- Elevated brand reputation through diligent public relations efforts involving press releases, events management, and social media outreach programs.
- Cultivated a high-performance marketing team through effective recruitment, training, mentoring, and leadership initiatives.
- Enhanced customer engagement levels by implementing targeted email marketing campaigns addressing personal preferences.
- Increased brand visibility by executing innovative marketing campaigns and leveraging various channels.
- Directed marketing budget allocation, ensuring maximum return on investment while minimizing expenses.
- Devised successful product positioning strategies that resonated with target audiences and increased overall sales performance.
- Established strong partnerships with influencers and industry leaders, expanding brand reach and credibility.
Education
Seton Hall University
Newberry, MICORe Certification -
Harvard Business School
06.2015
Skills
- Strategic Leadership
- Franchise Development
- Digital and Social Media Marketing
- Brand Management
- Stakeholder Engagement
- Operational Excellence
- Revenue Growth and Fundraising
- Marketing Email Automation
- Lead Generation
- Strategic Thinking
- Marketing
- Strategic Vision and Planning
- Partnership Building
- Talent Acquisition
References
Available upon request
Affiliations
- Westmont Rotary Member
- Member Environmental Sustainability Rotarian Action Group
- Board Member National Dance Foundation
Timeline
Founder & CEO
The Biondi Group
2020.02 - Current
Chief Experience Officer
Double Good
2015.02 - 2020.02
Senior Vice President of Marketing
School of Rock
2007.01 - 2015.01
Seton Hall University
CORe Certification -
Harvard Business School
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