Mark Blair

Creative Marketing Director with expertise across email campaigns, SMS, social media, paid media, and website optimization . Successfully managed teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and creative direction.

• Odessa Christian Faith Center, Odessa, TX, 04/2011 - 09/2020, Writer/Youth Minister, Script Development: Authored scripts for all commercials aired on local television stations, ensuring consistent and effective messaging. Created in-house marketing content, including weekly announcements, that kept the congregation informed and engaged., Digital Content Strategy: Developed scripts for YouTube video ads, contributing to the church's digital outreach. Planned and executed social media campaigns for both adult and youth congregations, handling all copywriting and graphic design in Photoshop., Content Leadership: Served as the ghostwriter for the Lead Pastor's blog, maintaining the pastor’s voice while delivering impactful messages to the congregation., Podcast Host: Led the church podcast from 2017 to 2019, managing content planning, guest interviews, and hosting duties., Youth Minister, Message Delivery: Created and delivered weekly messages that resonated with the youth, complemented by social media posts to extend the reach and impact of the teachings., Leadership Development: Recruited and trained adult and student leaders, equipping them with the skills needed to succeed in their roles., Group Growth: Played a key role in expanding the youth group through a combination of effective communication, leadership, and community-building strategies.
• Supply (Ecommerce Brand), 09/2021 - 06/2023, Lead Copywriter & Head of Retention Marketing, Comprehensive Copywriting: Developed copy for all digital channels, including the website, blogs, product pages, landing pages, ads, emails, and SMS. Ensured consistency in brand voice and messaging across all customer touchpoints., Content Strategy: Played a key role in enhancing the customer journey through well-crafted content that aligned with overall brand strategy., Head of Retention Marketing, Email and SMS Strategy: Led the strategy and execution of email and SMS campaigns, creating content calendars, reworking automation flows, and optimizing campaigns for engagement and conversion., Campaign Leadership: Managed major promotional campaigns, including Black Friday, Holiday, Father’s Day, and Fourth of July, coordinating with designers and other team members to drive results., Creative Oversight: Collaborated with designers to produce visually compelling and conversion-focused content that supported the broader marketing goals.
• Mercy Ships, US Office, 06/2023 - Present, Marketing Director, Strategic Planning: Develop and execute a comprehensive marketing strategy aimed at enhancing Mercy Ships' presence in the US market, with a focus on increasing brand awareness and revenue streams., Digital Marketing Leadership: Oversee all online marketing efforts, including website management, social media strategy, and digital advertising, to drive web giving and engagement., Performance Tracking: Implement and manage evaluation systems to monitor progress toward goals, providing regular updates to senior management., Collaborative Advertising: Work closely with the VP of Advancement to design and place targeted print, television, and radio ads, ensuring alignment with organizational objectives., Department Management: Lead the marketing department's daily operations, including team management, budget oversight, and achievement of strategic objectives., Cross-Department Collaboration: Partner with other department directors to align marketing initiatives with internal and external strategies, fostering a cohesive approach across the organization., Agency Liaison: Serve as the primary point of contact for external agencies, driving collaboration on fundraising and recruitment campaigns., Innovation and Problem Solving: Identify new opportunities for brand awareness, rework the Google Grant to attract new volunteers, and lead initiatives to improve data and analytics reporting., Creative Direction: Support the creative team in exploring new directions to help Mercy Ships stand out in the nonprofit sector, overseeing projects that address long-standing challenges and enhance organizational impact.