Mark Blank
Colorado Springs,CO
Summary
Dynamic communications professional with extensive experience in developing and executing strategic communication plans and product implementations. Expertise in project management, content creation, regulatory navigation, and crisis management enhances the ability to deliver impactful results. Strong emphasis on team collaboration and adaptability ensures effective responses to evolving organizational needs. Proven track record of leading projects to successful completion while fostering productive partnerships and driving organizational objectives forward.
Overview
10
10
years of professional experience
Work History
Senior Communications Manager
Elevance Health
04.2023 - Current
- I’ve acted as the primary content strategist for an 11,000-associate division, driving internal communications strategies through innovative mediums. This has included standing up an internal news platform (where I was the primary author of articles), planning and hosting podcast episodes, and meeting with leaders across the enterprise to understand their key initiatives to ensure the vital information is disseminated to the impacted employees.
- Remote
Investment Planning Analyst/Writer
The Motley Fool
01.2022 - 04.2023
- My main responsibility in this role was to take complex investing topics and make them easy to understand for Motley Fool members. This involved doing deep research to understand what topics are perplexing or intimidating to investors, and extrapolating those subjects in short- to medium- form articles. My 100+ published articles generated over 1,00,000 clicks and boasted a profitability rate of 40% (led to a paid subscription sign up). View my work by clicking on the portfolio link under the contact column to the right.
- Remote
Provider Communications Manager
Anthem, Inc.
06.2022 - 11.2020
- In this role, I was the lead project manager for large scale internal and external communication initiatives across channels such as web, email, mail, fax, and in-person delivery. This involved making strategic content decisions, managing budgets, overseeing a team of writers, and generally solving any road blocks that arose between inception and distribution. My email campaigns achieved a 30% click open rate (10% higher than the industry average).
Senior Writer
Anthem, Inc.
03.2018 - 11.2020
- As a Senior Writer, I drove high-profile communications that required precise messaging and extremely tight turn around. This included crisis communications related to natural disasters, business critical notifications, and contractually binding deliveries. I also sharpened my technical writing skills in acting as the primary writer for the entire company's external facing operational manuals.
Communications Writer
Anthem, Inc.
07.2015 - 03.2018
- In this role I became an expert in efficient messaging. I learned to never waste words in my writing, ensuring the main idea was delivered. Whether it's a promotional email, newsletter article, web copy or operational letter, my target audience always received the critical information within the first 1-2 sentences of the communication. This resulted in highly effective response metrics for the communications campaigns I drove.
Education
Bachelor of Arts - Communication Studies
Grove City College
Grove City, PA01.2015
Skills
- Content Development
- SEO
- Project Management
- Microsoft Office
- Slack/Teams/Webex
- Adobe Creative Suite
- Tableau
- JIRA
Timeline
Senior Communications Manager
Elevance Health
04.2023 - Current
Provider Communications Manager
Anthem, Inc.
06.2022 - 11.2020
Investment Planning Analyst/Writer
The Motley Fool
01.2022 - 04.2023
Senior Writer
Anthem, Inc.
03.2018 - 11.2020
Communications Writer
Anthem, Inc.
07.2015 - 03.2018
Bachelor of Arts - Communication Studies
Grove City College
Contact
- Location: Colorado Springs, CO
- Phone: 805-760-0428
- E-mail: markblank92@gmail.com
- LinkedIn: https://bit.ly/3JfvVI1
- Writing portfolio: https://bit.ly/3QagO1t