Mark Bochkis
Summary
Seasoned content strategist and copywriter with digital marketing, SEO and public relations experience, ready to take on a variety of marketing, communication and branding projects. Proven ability to craft top-performing content for B2B and B2C audiences, interview subject matter experts and develop effective long-form (white papers, eBooks, blogs) and short-form (social media posts, product and landing pages) assets. Experience in healthcare, technology, higher education, e-commerce, consumer goods, lifestyle/food and other sectors.
Overview
17
17
years of professional experience
Work History
Director of Content
Empeon
10.2022 - 11.2023
- Developed and executed content and brand messaging strategy
- Established sustainable and scalable content development processes
- Manage freelance and vendor relationships
- Strategically position company officers and SMEs as thought leaders in the home health and long-term care sectors
- Oversaw company editorial calendar and original content development (blog, website, social, video)
Content Marketing Writer
Newfangled
10.2021 - 10.2022
- Developed long-form thought leadership content (eBooks, white papers, blog articles) in support of clients' strategic content marketing objectives
- Managed interviews with subject matter experts (SMEs), translating technical expertise into unique insights that satisfy target audiences' informational needs
- Helped lead ideation and brainstorming sessions to identify topics meaningful to target audiences and relevant to client business goals
Communications and Content Manager
Sales Factory
09.2020 - 04.2021
- Developed long- and short-form content (blogs, social media, website, e-commerce product descriptions)
- Applied SEO best practices to improve ranking of client digital properties
- Assisted in public relations efforts, disseminating press releases and securing placement in industry publications
- Mentored junior writers
SEO Content Writer
Beacon
03.2018 - 06.2020
- Wrote, edited and maintained company blogs, contributing regular monthly posts and establishing distribution strategy coordination with social media and outbound marketing channels, which resulted in thousands of online impressions
- Developed SEO copy for national e-commerce and small business clients, driving SEO gains and boosting traffic to client websites by up to 10%
Web Content Writer
Healthgrades
01.2017 - 01.2018
- Developed medical website content for several clients in the healthcare industry, optimizing copy for performance in search engine rankings
- Brainstormed, presented and brought to fruition healthcare-themed multi-channel advertising campaign concepts
- Contributed content strategy recommendations for website redesign and rebranding efforts of a sizable northeast hospital system
Communications Manager
Emerit/Medical Justice
02.2013 - 06.2016
- Managed client public messaging strategy, including drafting HIPAA-compliant public statements
- Contributed content to and assisted in the maintenance of company blog
Researcher
Media Matters For America
02.2007 - 02.2008
- Drafted articles documenting and refuting instances of misinformation in political coverage
- Military Analyst project - documented media appearances of retired military officers with ties to Pentagon and defense industry as objective analysts; report was cited on floor of US House of Representatives
Education
Bachelor of Arts - PR/Comm
University of Maryland
College Park, MD2003
Skills
- Copywriting
- Copy editing
- SEO
- Digital content strategy
- Content marketing
- Native Russian speaker
Timeline
Director of Content
Empeon
10.2022 - 11.2023
Content Marketing Writer
Newfangled
10.2021 - 10.2022
Communications and Content Manager
Sales Factory
09.2020 - 04.2021
SEO Content Writer
Beacon
03.2018 - 06.2020
Web Content Writer
Healthgrades
01.2017 - 01.2018
Communications Manager
Emerit/Medical Justice
02.2013 - 06.2016
Researcher
Media Matters For America
02.2007 - 02.2008
Bachelor of Arts - PR/Comm
University of Maryland