Mark Cerminaro
Annapolis,MD
Summary
Seasoned executive with experience in creating and evolving a company’s strategic vision and execution plan through various life cycle stages of growth. Strategic leader with robust background in driving revenue growth and optimizing market penetration. Successfully led cross-functional teams to achieve significant long and short term milestones, enhancing overall business performance while maximizing profitability. Demonstrated expertise in revenue strategy development and operational efficiency.
Overview
24
24
years of professional experience
Work History
Chief Revenue Officer
Rapid Finance
01.2013 - Current
- Oversee revenue generating functions of the organization.
- Formulating and executing comprehensive revenue strategies to achieve business objectives and growth.
- Expanded market presence into LaaS, SaaS and Embedded Finance by aligning technology capabilities with key markets and opportunities, built go to market strategy and execution.
- Devised and implemented strategic partnership marketing and sales plans to improve revenue, market share and profitability as well as build brand awareness.
- Developed strategies and oversaw expansion of business footprint into new distribution channels including but not limited to national corporations and Financial Institutions.
- Developed growth forecasts, head count projections and revenue models, managed to the execution of hitting key milestones exceeding quarterly and year over year growth targets.
- Created, developed and implemented reputation management and vetting strategies across the organization in conjunction with General Counsel.
- Established and developed strategic business development and sales teams to focus on specific channels of growth.
- Developed and Implemented comprehensive marketing strategies aligned with company's overall goals.
- Established key metrics to measure and analyze productivity, performance and profitability of various distribution channels and overall business to ensure the right goals were defined and met.
- Developed compensation models tying individual and company performance to create accountability for all team members to company’s success.
- Implemented process efficiencies by leveraging technology to enhance scalability while managing cost.
SVP Sales and Marketing
Rapid Finance
01.2010 - 01.2013
- Oversaw all direct sales and marketing efforts; created alignment between front end brand marketing message and sales process.
- Developed direct to customer go-to-market strategies; identified key targets and created dynamic messaging to increase customer acquisition and reduce CPA.
- Created and established marketing channels; PPC, SEO, email and direct mail.
- Launched national TV campaign; worked with creative boutique on developing concept; media buy agency on launch strategy and managed to target CPL & CPA metrics.
- Built KPI metrics to measure success of new and ongoing marketing campaigns and managed to performance.
- Redesigned and modernized corporate website to improve customer experience and sales conversions.
National Director of Sales
Rapid Finance
01.2007 - 01.2010
- Hired, trained and supported Account Executive and support staffs.
- Created and maintained a sales culture defined around “customer experience” within the organization.
- Led development of database marketing to increase renewals and client retention.
- Utilized lead database marketing to maintain brand awareness of targeted prospects.
- Developed key metrics to measure individual Account Executive and partner sales performance.
- Individually trained Account Executives in the art of consultative selling and client management.
- Defined and implemented compensation structure for internal and external sales organizations.
Financial Advisor, Associate Branch Manager
Morgan Stanley
01.2001 - 01.2007
- Assisted in overseeing 115 Financial Advisors in Morgan Stanley’s largest national retail brokerage office.
- Member of a team of three which oversaw creation, implementation and execution of the training program for all new hires.
- Hired and trained Financial Advisors on consultative selling process and tactics aimed at long-term client retention.
- Successfully developed interactive program involving senior Financial Advisors with specific expertise to teach new hires how to properly explain and sell intricate financial products.
- Series 7, 66, 31, 9, 10 and insurance licensed
Education
Bachelor of Arts -
Georgetown University
Washington, DC01-2001
Skills
- Building Strategic Alliances
- Market Expansion Strategy
- Strategic Planning & Growth
- Revenue Growth
- Brand Building
- Client Experience
- Product Creation & Development
- Company Culture
- New Client Acquisition
- Product Positioning
- Revenue Optimization
- Operational Excellence
- Offline & Online Marketing
- Negotiations
- KPI Creation & Management
- Training & Development
- Mission Driven Leadership
- Collaborative Problem-Solving
- Data-driven Decision Making
- Business Process Management
Timeline
Chief Revenue Officer
Rapid Finance
01.2013 - Current
SVP Sales and Marketing
Rapid Finance
01.2010 - 01.2013
National Director of Sales
Rapid Finance
01.2007 - 01.2010
Financial Advisor, Associate Branch Manager
Morgan Stanley
01.2001 - 01.2007
Bachelor of Arts -
Georgetown University
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