Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Additional Information
Timeline
Generic

Mark Cranmer

Corona,California

Summary

Dedicated [Industry] professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Enthusiastic [Job Title] eager to contribute to team success through hard work, attention to detail and excellent organizational skills. Clear understanding of [Task] and training in [Skill]. Motivated to learn, grow and excel in [Industry]. Experienced [Job Title] with over [Number] years of experience in [Industry]. Excellent reputation for resolving problems and improving customer satisfaction. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

43
43
years of professional experience
1
1
Certification

Work History

Senior Distributor Manager

BlueTriton Brands
Corona, CA
01.2012 - Current
  • Organized financial reporting, scheduling and inventory systems to enhance productivity.
  • Streamlined processes to enhance operational productivity and overall traceability.
  • Controlled inventory transactions to reconcile ordering processes with demand forecasts.
  • Implemented strategic plans as well as contributed to evaluation and analysis of business objectives.
  • Monitored and managed stock levels, delivery times and transportation costs to adhere to clients' specifications.
  • Sourced suppliers and negotiated advantageous rates on track with company's budget and goals.
  • Increased efficiency and effectively supervised [Number] team members to achieve optimal productivity.
  • Identified and solved complex strategy obstacles to promote growth and guide business direction.
  • Increased client retention by providing superior customer service.
  • Developed and managed operating budget, meeting department goals.
  • Documented safety action plans, quality initiatives, and team performance in [Type] system.
  • Drove revenue through effective sales strategy while evaluating and correcting profit loss areas .
  • Increased annual sales $[Amount] by fostering customer rapport.
  • Implemented new [Type] systems, resolved performance issues and expanded processes to meet diverse needs.

Key Account Manager

Nestle Waters NA
Corona, CA
06.2008 - 01.2012
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Boosted customer satisfaction by providing teams with training and skills to optimize service delivery in alignment with individual needs.
  • Consistently achieved top ranking in revenue and profit growth.
  • Improved account management by predicting potential competitive threats and outlining proactive solutions.
  • Leveraged strategic planning to penetrate key accounts.
  • Maintained responsibility of sales, contracts, negotiations and reporting for account worth over $[Number].
  • Successfully convinced clients to purchase instead of leasing to minimize losses to competitors and extend individual client investments.
  • Utilized [Software] to track customer information and drive purchases of new [Product].
  • Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Demonstrated consistent track record of overachieving sales quotas.
  • Built diverse and consistent sales portfolio.
  • Prepared and delivered presentations to [Type] customers to highlight offerings and secure new business.
  • Conferred with customers to understand needs and make targeted [Product or Service] recommendations.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Facilitated sale of [Products or Services] to customers.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Worked independently with minimal supervision.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Built relationships with customers and community to promote long term business growth.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Contributed to team objectives in fast-paced environment.
  • Negotiated prices, terms of sales and service agreements.
  • Prioritized tasks and projects to meet tight deadlines.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Set and achieved company defined sales goals.
  • Informed customers of promotions to increase sales productivity and volume.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Exceptional computer skills
  • Developed new business relationships and maintained existing through regular communications and effective account management.
  • Prepared and deliver customer sales quotes.
  • Trained new employees on customer service, money handling and organizing strategies.
  • Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
  • Met or exceeded sales, customer service and loyalty program standards.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Selected correct products based on customer needs, product specifications and applicable regulations.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Met existing customers to review current services and expand sales opportunities.
  • Liaised between clients and support team to quickly resolve issues.
  • Presented information to customers, peers and management.
  • Quoted prices, credit terms and other bid specifications.
  • Merchandised attractive shelf displays with current offerings to drive store sales.
  • Drove store revenue by offering customers accessories and related purchases to complete selections.
  • Built and cultivated long-term quality relationships with over [Number] clients by addressing needs and providing superior customer service.
  • Prospected to increase sales lead pipeline and and converted leads into new customers.
  • Completed call reports, paperwork and on-going personal training by required deadlines.
  • Developed, maintained and utilized diverse client base.
  • Opened new merchandise and stocked sales floor racks and shelves.
  • Built and maintained positive relationships with diverse stakeholders.
  • Developed and maintained strong working relationships with [Industry] professionals within assigned territory.
  • Maintained high levels of product knowledge and solutions to covert casual shoppers into customers and increase sales by [Number]%.
  • Completed daily outbound calls, up to [Number] hours per day.
  • Contributed to event marketing, sales and brand promotion for [Industry].
  • Completed efficient store resets to prepare store for special promotions and seasonal updates.
  • Consulted with businesses to supply accurate product and service information.
  • Performed outside business-to-business sales with proven proficiency in prospecting and territory management.
  • Developed customer relationships and increased overall sales by [Number]%.
  • Acquired and applied [Industry] knowledge to create effective dialogue with customers.
  • Maximized sales through effective client relationship development, resulting in consistent ranking in top [Number]% of team.
  • Met and exceeded revenue goals by [Number]% through generating new leads and identifying new clients.
  • Maintained current knowledge of evolving changes in [Industry] marketplace.
  • Generated seasonal creative pitches for clients targeting various consumer groups.
  • Generated advertising brochure for vendor use.
  • Achieved or exceeded company defined sales quotas for [Number] consecutive [Timeframe].
  • Achieved [Number]% of goal through suggestive selling and upselling.
  • Handled sales worth over $[Amount] for [Type] company, increasing revenue [Number]%.
  • Communicated effectively with broad range of [Industry] professionals to promote [Product or Service].
  • Increased sales volume by adding [Number] accounts in [Area name] territory.
  • Managed portfolio of [Number] accounts and $[Amount] in sales.
  • Provided expert identification of key territory [Industry] business needs.
  • Produced [Timeframe] [Type] reports for review by [Job title].

Territory Manager

Nestle Waters NA
Corona, CA
05.2005 - 06.2008
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Managed over [Number] accounts within [Location] territory.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
  • Established successful account relationships with [Job title]s and [Job title]s by building rapport and maintaining consistent communication.
  • Increased volume business with existing accounts [Number]% through [Action] and [Action].
  • Prospected at least [Number] leads per week and pursued opportunities to lock in paying customers off potential connections.
  • Successfully implemented [Type] and [Type] sales programs in [Number] stores, increasing overall annual sales [Number]%.
  • Built relationships with customers and community to establish long-term business growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Managed accounts to retain existing relationships and grow share of business.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Maintained up-to-date knowledge of competitor products and pricing in market served.
  • Communicated progress of monthly and quarterly initiatives to internal and external sales teams.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Identified opportunities for growth within [Location] territory and collaborated with sales teams to reach sales goal.
  • Sold products by developing relationships with network of [Type] professionals.
  • Held one-on-one meetings with [Job Title]s to identify selling hurdles and offered insight into best remedy.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.

Territory Sales Representative

Nestle Waters NA
Corona, CA
12.2003 - 05.2005
  • Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
  • Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
  • Achieved monthly sales goals by promoting product benefits and enrolling new clients.
  • Resurrected and monetized dormant leads to build book of business and increase revenues.
  • Planned annual customer outreach events to strengthen brand initiatives and maximize outreach.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Worked independently with minimal supervision.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
  • Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
  • Prioritized tasks and projects to meet tight deadlines.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Facilitated sale of [Products or Services] to customers.

Territory Sales Manager

Acosta Sales And Marketing
Corona, CA
06.2003 - 12.2003
  • Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts.
  • Offered new and existing customers profitable products to maintain strong territory-wide revenue.
  • Targeted prospects in other territories through careful research of competitor products, services and trends.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.

District Sales Manager

Advantage Sales And Marketing
Cerritos, CA
02.2001 - 05.2003
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
  • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.

Assistant Grocery Manager

Albertsons Supermarket
Riverside, CA
11.1998 - 02.2001
  • Engaged customers and provided very high level of service and support, helping find desired products and items.
  • Performed key tasks to promote inviting grocery store appearance.
  • Kept grocery team operations in strict compliance with workplace standards and food safety requirements to maintain optimal health protection.
  • Strengthened profits by reducing waste, controlling shrinkage and increasing team efficiency with optimized workflows.
  • Boosted grocery sales with top-notch merchandising abilities and expertise in implementing effective promotions.
  • Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
  • Organized efficient merchandise replenishment strategies to keep shelves stocked and well-organized for customers.
  • Delegated tasks and duties to grocery staff and clearly communicated timeframes for completion.
  • Reviewed inventory levels on [Timeframe] basis and placed orders for products and merchandise for restocking purposes.
  • Enhanced communication between patrons and team members to cultivate upbeat, team-oriented culture.
  • Devised processes to boost long-term business success and increase profit levels.
  • Implemented daily operating procedures to keep store clean, adequately stocked and well-organized.
  • Walked through department multiple times each shift to evaluate and correct issues such as cleaning and stock replenishment needs.
  • Maintained clean, adequately stocked and organized store by streamlining daily operations and introducing new procedures.
  • Examined incoming inventory, merchandised shelves and prevented shrinkage.
  • Marked-down clearance items and relocated merchandise to proper store areas.
  • Educated staff on strategies for handling difficult customers and challenging situations.
  • Mentored new sales associates to contribute to store's positive culture.
  • Kept close eye on department employees and customers to assess theft risks and maintain loss prevention goals.

Night Shift Manager

Lucky Stores
Irvine, CA
09.1979 - 11.1998
  • Prepared materials for following shift.
  • Oversaw restocking of supplies and other functions to prepare for daytime business.
  • Exercised composure under pressure and in escalated customer service scenarios.
  • Ran nightly reports closing out various accounts and detailing daily activities.
  • Provided first-rate service to all customers regardless of time or concern.
  • Checked building to confirm maintenance and cleaning met code and regulations.
  • Supervised employees and oversaw quality compliance with company standards for food and services.
  • Guided and motivated night team by establishing and communicating responsibilities and duties to each team member.
  • Secured building for closing by completing run-through of sales floor, turning off electronic systems and turning on alarms.
  • Delegated tasks and oversaw performance to accomplish all required objectives.
  • Coached crew members to optimize performance and motivate toward more efficient work.
  • Advised new employees on company procedures and policies to facilitate daily tasks and responsibilities.
  • Maintained premises security for personnel safety and loss prevention.
  • Worked closely with team members to schedule breaks and shifts to meet state regulations.
  • Walked around facility frequently to check activities.
  • Modernized and improved operational procedures to increase productivity and profitability while tightly controlling costs.

Education

No Degree - Pastoral Studies

New Hope - Global University Program
Corona, CA

No Degree - Pastoral Studies

Bethel School of Theology
Riverside, CA

No Degree - Industrial Safety

Santa Ana College
Santa Ana, CA

Skills

  • Compliance Regulations
  • Delivery Schedules
  • Receiving Oversight
  • Warehouse Inspections
  • Warehouse Safety Programs
  • Channel Inventory
  • Stock Organization
  • Customer Needs Assessments
  • Worker Supervision
  • Emergency Operating Procedures
  • Shrinkage Control
  • Inventory Audits

Accomplishments

  • Collaborated with team of [Number] in the development of [Project name].
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Supervised team of [Number] staff members.

Certification

  • CM - Certified Manager Certification
  • [Area of certification], [Company Name] - [Timeframe]
  • Certified [Job Title], [Company Name] - [Timeframe]
  • [Area of expertise] License - [Timeframe]
  • [Area of certification] Training - [Timeframe]
  • CLTD - Certified in Logistics, Transportation and Distribution

Additional Information

2010 Achievement award for highest percentage growth over prior year, Nestle Waters. 2017 Certificate of Peer Recognition Nestle Waters, 2011 California State Senate Certificate of Recognition -Outstanding volunteer Service, 2011 California State Senate Certificate of recognition Inspirational Hero Award , Cola Bottling Co Management training classes, Smart & Final Excel, Word , Power Point certificate of completion, Advantage Sales & Marketing Management training Program

Timeline

Senior Distributor Manager

BlueTriton Brands
01.2012 - Current

Key Account Manager

Nestle Waters NA
06.2008 - 01.2012

Territory Manager

Nestle Waters NA
05.2005 - 06.2008

Territory Sales Representative

Nestle Waters NA
12.2003 - 05.2005

Territory Sales Manager

Acosta Sales And Marketing
06.2003 - 12.2003

District Sales Manager

Advantage Sales And Marketing
02.2001 - 05.2003

Assistant Grocery Manager

Albertsons Supermarket
11.1998 - 02.2001

Night Shift Manager

Lucky Stores
09.1979 - 11.1998

No Degree - Pastoral Studies

New Hope - Global University Program

No Degree - Pastoral Studies

Bethel School of Theology

No Degree - Industrial Safety

Santa Ana College

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Mark Cranmer