Mark Cronin
Pequannock,NJ
Summary
Results orientated, self-starter with a successful track record in all aspects of operating health club facilities including daily operations, sales management, programming, expansion to new facilities, training and staff development, and more. Experienced in managing a portfolio of health club facilities on behalf of ownership and acting as general manager/chief of operations assuming ultimate responsibility for the success of the enterprise.
Overview
32
32
years of professional experience
Work History
Chief Operating Officer
Crunch Fitness
09.2021 - 02.2024
- Responsible for operations, planning, development and growth of a portfolio of health club facilities
- Worked closely with ownership interests to develop the brand and portfolio of locations across northern New Jersey
- Led all sales efforts across multiple locations to sell individual and group memberships
- Efforts included training and mentoring sales staff, negotiating contractual terms, customer services and engagement, and associated activities
- Collaborated with inhouse and franchise marketing teams to develop targeted promotional campaigns to drive customer engagement and sales growth
- Oversaw all aspects of existing facilities including daily operations, fitness programming, equipment purchases and maintenance, facilities maintenance, staff scheduling, staff development and training, human resources, and OPEX/CAPEX and business expansion budgeting
- Oversaw all aspects of new club startups including identifying new locations, lease negotiations, renovations and space fit outs, equipment purchases, maintenance contracts, coordinating grand openings/launches, staff build out, etc
- Responsible for reporting all business activities to ownership interests and other stakeholders.
Regional Operations Manager
Crunch Fitness
04.2004 - 02.2024
- Performed daily rounds of the health club portfolio visiting each club multiple times per week to inspect and observe all facets of daily operations, staff development, and financial management
- Worked closely with sales teams at each location to develop and close sales of individual and group memberships
- Interacted with our client base to develop brand loyalty and referrals
- Managed staff on daily basis across portfolio tracking attendance and punctuality, addressing human resources related issues, onboarding new hires, and terminating employees as necessary.
General Manager
Elmwood Park Athletic Club
01.1998 - 04.2004
- Started as a Shift Manager and was shortly thereafter promoted to General Manager of the club managing a staff of approximately forty personnel including trainers, class instructors, receptionists, customer support, administration, maintenance, and custodial staff
- Managed the selection, purchase and maintenance of all club exercise and associated equipment, kitchen and juice bar equipment, spa fixtures, and oversaw health and sanitation services
- Lead both the sales and physical training teams to grow the clubs membership through providing clients with excellence in training services
- Managed the development of engaging exercise classes and programing that grew membership exponentially through referrals and demand.
Personal Trainer & Sales Leader
Kings Court Athletic Club
09.1996 - 12.1997
- Coached gym members in private one-to-one training sessions to develop mental and physical stamina, strength training, nutrition, cardiovascular health, and physical fitness
- Conducted sales of gym memberships and personal training sessions; was a monthly, quarterly, and annual leader of sales on several occasions.
Captain of Life Guard Team
Normandy Beach Improvement Association
06.1992 - 09.1997
- Responsible for all aspects of running a seasonal lifeguarding crew of approximately twenty employees for a private beach community; charged with managing all aspects of the health and safety of patrons frequenting the beach
- Responsibilities included payroll, staff development, and recruiting
- Responsible for the development of staff in life saving skills, first air, physical fitness, and team building
- Lead the team to a number of first place finishes at lifeguard completions year over year.
Education
Bachelor of Arts - Business
Rutgers University
New Brunswick, NJ01.1995
Skills
- Consistency Meeting Goals
- Direct Sales/ Sales Coaching
- Recruitment
- Delegating Work
- Business Growth Initiatives
- Staff Management
- Performance Evaluation and Monitoring
- Customer Relations
- Leadership and team building
- KPI Tracking/Revenue Forecasting
Timeline
Chief Operating Officer
Crunch Fitness
09.2021 - 02.2024
Regional Operations Manager
Crunch Fitness
04.2004 - 02.2024
General Manager
Elmwood Park Athletic Club
01.1998 - 04.2004
Personal Trainer & Sales Leader
Kings Court Athletic Club
09.1996 - 12.1997
Captain of Life Guard Team
Normandy Beach Improvement Association
06.1992 - 09.1997
Bachelor of Arts - Business
Rutgers University