Mark D’Anna
Los Angeles
Summary
Senior creative marketing executive with extensive experience across film, streaming, and agency sectors, responsible for creating and delivering marketing assets for over 100 wide-release films and series across theatrical and streaming platforms, contributing to more than $13B in global box office revenue. Proven success in building and leading high-performing creative marketing teams and executing multi-million-dollar campaigns. Dynamic leader skilled at capitalizing on global market trends and guiding cross-functional teams to develop innovative, award-winning, 360 global marketing campaigns.
Overview
14
14
years of professional experience
Work History
Senior Vice President/Creative Director
Once Upon a Time Marketing
04.2024 - Current
- Establish and grow Los Angeles-based entertainment Creative agency, rapidly securing key clients, assembling a high-performing cross-functional marketing team, and surpassing growth targets to establish a strong foothold in a highly-competitive market.
- Lead development and execution of integrated brand, A/V, digital, OOH, and social campaigns for major entertainment clients (Disney, Disney+, Hulu, Sony Pictures, Paramount, Paramount+, Universal Pictures, Amazon, Apple, Fandango, Rotten Tomatoes), driving measurable success and repeat business.
- Oversee strategic development for brand and entertainment clients, managing a team who create insights-driven creative strategies that inform concepts, strengthen pitches, and fuel new business success.
- Leverage longstanding industry relationships to develop high-profile 360 Creative marketing team, with key expertise in A/V, key art, creative production, and digital/social.
- Oversee complex and fluctuating client budgets, strategically allocating internal resources to maximize profitability, maintain operational efficiency, and consistently deliver on deadline.
- Oversee internal annual budget in excess of $2 million, while driving growth on track for 30% year-over-year expansion.
- Cultivate a trusted network of freelance editors, designers, art directors, producers, finishers, and music supervisors to meet the demands of a rapidly growing client base.
- Lead the development of a supportive, mentorship-driven environment that fosters individual growth, team cohesion, and sustainable success.
Vice President/Creative Director, Global Marketing
Paramount+
07.2022 - 02.2024
- Led creative development of best-in-class 360 marketing campaigns for Paramount+ Original Films, Paramount Pictures post-theatrical releases, and acquisitions—spanning trailers, TV promos, and digital assets for on-platform, broadcast, OOH, and social.
- Partnered with senior leadership across Paramount+ and Paramount Pictures to align creative strategy with subscriber growth, profitability goals, and theatrical-to-streaming integration.
- Established the creative blueprint for film marketing on Paramount+, driving teams to produce bold, innovative work that shaped the platform’s emerging promotional identity.
- Produced high-impact stunt creative for major industry moments—including the Super Bowl, Comic-Con, CinemaCon, and the MGM Sphere—for tentpole campaigns such as MISSION: IMPOSSIBLE, KNUCKLES, and TRANSFORMERS: RISE OF THE BEASTS.
- Cultivated strong relationships with key filmmakers and talent to support campaign success.
Vice President, Theatrical Creative Advertising
Paramount Pictures
06.2018 - 07.2022
- Creative lead on all International marketing campaigns, responsible for developing 360 creative assets including one-sheets, motion posters, outdoor, TV spots, and trailers.
- Developed and execute film positioning and overall creative strategy.
- Coordinated with Research team to implement creative ad testing and apply relevant learnings.
- Established and maintain relationships with key filmmakers and talent.
- Presented creative materials to upper management, studio heads, and filmmakers.
- Maintained daily correspondence with marketing directors in over 60 countries.
- Managed print and A/V agencies in the development of TV spots, trailers, and print assets.
- Supervised post-production and localization process on all International marketing materials.
- Managed internal team of direct reports performing key support duties on all campaigns.
- Coordinated with all Home Office departments to share creative materials, discuss broader strategic goals, and ensure consistent messaging across all campaign assets.
- Created brand presentation reels for tradeshows, including CineEurope and CineAsia.
Vice President, Theatrical Creative Advertising
Sony Pictures Entertainment
05.2015 - 06.2018
- Creative lead on all International print and A/V advertising assets.
- Worked closely with marketing leads to develop and execute overall creative strategy.
- Presented creative materials to upper management, studio heads, and filmmakers for review and approval.
- Liaised with International marketing directors at all Sony Pictures distributors and sub-distributors across 70 territories to share creative materials and ensure territory specific creative needs were identified and addressed.
- Hired and managed various creative agencies on both the print and A/V side throughout the creative development of all advertising materials.
- Liaised daily with the Domestic Creative Advertising team to align on International and Domestic creative strategies.
Executive Director, Theatrical Creative Advertising
Sony Pictures Entertainment
04.2012 - 05.2015
- Creative lead on all International print and A/V advertising assets.
- Worked closely with marketing leads to develop and execute overall creative strategy.
- Presented creative materials to upper management, studio heads, and filmmakers for review and approval.
- Liaised with International marketing directors at all Sony Pictures distributors and sub-distributors across 70 territories to share creative materials and ensure territory specific creative needs were identified and addressed.
- Hired and managed various creative agencies on both the print and A/V side throughout the creative development of all advertising materials.
- Liaised daily with the Domestic Creative Advertising team to align on International and Domestic creative strategies.
Education
BA - English Literature
Loyola Marymount University
MA - Creative Writing
Loyola Marymount University
Skills
- Creative Marketing
- Global Theatrical Marketing
- Global Streaming Marketing
- Marketing Strategy
- Brand Marketing
- Copywriting
- Creative Production
- Written and Verbal Communication
- Post-Production Workflows
- Digital and Social Creative
- Team Leadership & Mentorship
- Digital Asset Management
- Strategic leadership
- KPI tracking
FILM HIGHLIGHTS
- Lilo and Stitch
- SpongeBob: Search for Squarepants
- Novocaine
- Mission Impossible: Dead Reckoning
- Jumanji: Welcome to the Jungle
- A Quiet Place: Part II
- Spectre
- Mean Girls
- Dungeons and Dragons
- Scream VI
- Transformers: Rise of the Beasts
- Teenage Mutant Ninja Turtles
- Paw Patrol: The Mighty Movie
- Bumblebee
- Amazing Spider-Man 2
- Hotel Transylvania 2
- Rocketman
- The Magnificent Seven
- The Paw Patrol Movie
- The Angry Birds Movie
- Equalizer 2
- A Quiet Place
- Captain Phillips
Timeline
Senior Vice President/Creative Director
Once Upon a Time Marketing
04.2024 - Current
Vice President/Creative Director, Global Marketing
Paramount+
07.2022 - 02.2024
Vice President, Theatrical Creative Advertising
Paramount Pictures
06.2018 - 07.2022
Vice President, Theatrical Creative Advertising
Sony Pictures Entertainment
05.2015 - 06.2018
Executive Director, Theatrical Creative Advertising
Sony Pictures Entertainment
04.2012 - 05.2015
MA - Creative Writing
Loyola Marymount University
BA - English Literature
Loyola Marymount University