Mark Davis
Arvada,CO
Summary
Dynamic Business Unit Manager and Director of Sales and Business Development with extensive experience in optimizing operations and driving revenue growth. Proven track record in strategic planning, market analysis, and cross-functional team leadership. Skilled in risk management, budget oversight, and fostering client relationships to achieve business objectives.
Overview
20
20
years of professional experience
Work History
Business Unit Manager /Director of Sales and Business Development
Aqua Hot Heating Systems an Airxcel Brand
08.2014 - 08.2024
- Increased Efficiency and Performance: Implemented new business unit strategies and streamlined operations, managing budgets and resources effectively to achieve financial goals and maximize profitability. Balanced risk management with strategic objectives to optimize overall business performance.
- Strategic Market Analysis and Growth: Identified growth opportunities by staying current on industry trends and competitive landscape insights. Conducted detailed market analysis for informed decision-making and strategic planning.
- Continuous Improvement and Team Dynamics: Drove continuous improvement initiatives by soliciting feedback from employees, conducting regular reviews, and monitoring performance metrics to identify areas for progress. Developed strong team dynamics through regular communication, resulting in improved performance.
- Project and Product Management: Managed complex projects from inception to completion, ensuring timely delivery within budget constraints. Led the development of new product offerings, expanding market share and revenue streams. Drove new product development by acting a the voice of the customer for the entire organization.
- Cross-Functional Collaboration and Stakeholder Relationships: Facilitated cross-functional collaboration, fostering an environment of teamwork and innovation. Established productive relationships with key stakeholders, ensuring alignment of business objectives.
- Data-Driven Decision Making: Leveraged data and analytics to make informed decisions and drive business improvements. Reported on leads, sales opportunities, and activity, informing weekly forecasts and monthly pipeline development.
- Sales and Marketing: Increased sales revenue by developing and implementing strategic sales plans and forecasts. Expanded market share with innovative product offerings and targeted marketing campaigns. Partnered with the Marketing team to develop compelling collateral materials and devised pricing strategies balancing competitiveness with profitability.
- Customer and Community Engagement: Used industry expertise and analytical skills to resolve customer concerns, promoting loyalty. Cultivated long-term relationships with key accounts and the community, ensuring high client satisfaction and repeat business.
- Sales Team Management and Development: Managed and motivated the sales team to increase revenue by 40% in the last two years. Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans. Evaluated and revamped sales incentive structures, introducing innovative performance-based rewards to drive high performance.
- Recruitment and Mentoring: Oversaw the recruitment process, including interviewing and hiring new employees. Designed and implemented a successful mentoring program to cultivate positive feedback and engagement.
Sales and Marketing Manager
Carefree of Colorado
04.2004 - 08.2014
- Market Research and Analysis: Conducted comprehensive market research to identify new business opportunities and stay ahead of industry trends. Performed competitive analyses and analyzed sales and marketing data to refine strategies.
- Brand and Product Management: Improved brand visibility through well-executed promotional campaigns and engaging social media content. Spearheaded branding initiatives and rebranding efforts for underperforming products, aligning with customer desires and enhancing market presence.
- Strategic Marketing and Campaign Execution: Outlined marketing strategies and developed collateral in collaboration with product management. Spearheaded successful sales strategies and public relations approaches to support and enhance marketing campaign deployment.
- Sales and Customer Engagement: Resolved issues with high-profile customers to maintain relationships and increase customer retention. Demonstrated products and created compelling sales presentations to communicate product quality and market comparisons, encouraging purchases.
- Trade Shows and Networking: Led trade show participation, effectively showcasing products and networking with potential partners or clients.
- Product Training and Awareness: Engaged in product training, demonstrations, and consumer awareness initiatives to raise product awareness and drive revenue growth.
Education
Associate of Science - Business Adminastration
Metro State
Denver, CO05.2003
Associate of Applied Science - Electronics
Front Range Community
Westminster, CO08.1999
Skills
- Staff Training and Development
- Operations Management
- Cross-functional Team Coordination
- Business Analysis
- Key Performance Indicators
- Positive Attitude
- Teamwork and Collaboration
- Customer Service
- Problem-Solving
- Time Management
- Problem-solving abilities
- Multitasking
- Excellent Communication
- Computer Skills
- Organizational Skills
- Team Collaboration
- Team Leadership
- Effective Communication
- Adaptability and Flexibility
- Decision-Making
- Problem Resolution
- Relationship Building
- Professional and Courteous
- Self Motivation
- Interpersonal Skills
- Customer Relationship Management
- Goal Setting
- Team Development
- Professionalism
- MS Office
- Written Communication
- Employee Development
- Performance Evaluation
- Budget Management
- Business Planning
- Business Development
- Business Analysis and Reporting
- Contract Negotiation
- Analytical Skills
- Lead Generation
- Brand Management
- Revenue Forecasting
Accomplishments
Named one of the RV Industry's "40 Under 40" in 2017
Recognized as one of the top 40 industry leaders under 40 years old across the entire RV sector for significant contributions and leadership.
Hobbies
I enjoy camping, fishing and traveling. In fact one of my favorite activities is planning our next adventure.
Timeline
Business Unit Manager /Director of Sales and Business Development
Aqua Hot Heating Systems an Airxcel Brand
08.2014 - 08.2024
Sales and Marketing Manager
Carefree of Colorado
04.2004 - 08.2014
Associate of Science - Business Adminastration
Metro State
Associate of Applied Science - Electronics
Front Range Community
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