Mark Dentale

• Manage and Grow over 80 Licensed Manufactures of 7 Mattress Brands sold on 5 Continents.
• Communicate new sales and marketing initiatives via Weekly Newsletter, calls, and in person visits.
• Travel to and organize trade show markets.
• Create Sales meeting agendas.
• Prospect new retail partner opportunities as well as develop additional licensing factories.
• Sit on marketing, sales, and best practices committee.
• Increased Royalty Income 15% during Covid19 period

• Sold to and develop mattress program at Bloomingdale's, Macy’s, Sferra, Lillian August
• Develop and implement sales training program.
• Conduct detailed sales analysis and determine new merchandising direction with buyers.
• Resolved complex problems to positively impact sales and business direction.
• Provided product demonstrations to share features, answer questions and overcome concerns.
• Grew Revenue 100% during 4 year period.

• Worked Independently to developed business for Natura, REM Sleep Shop, WhisperBed.com
• Sold to QVC, Raymour and Flanigan, Bloomingdales, Sleepy's
• Managed day-to-day business operations.
• Trained and motivated employees to perform daily business functions.
• Performed statistical analyses to gather data for operational and forecast team needs.
• Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
• Earned well in excess of 6 figures annually.

• Founded and operated all aspects of Furniture Store in Northport, Long Island
• Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
• Established foundational processes for business operations.
• Created and monitored promotional approaches to increase sales and profit levels.
• Recruited, hired and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
• Grew revenues by 22% per year consistently for 7 years.
• Managed day-to-day business operations
• Reconciled daily sales, returns and financial reports in QuickBooks
• Evaluated suppliers to maintain cost controls and improve operations

Vice President of Upholstery Division.

• Responsible for sales growth in region managing 128 independent sales people.
• Sold license to become Ashley Home Store owner. This was new concept in furniture store retail during period
• Concept increased GMROI (Gross Margin Return on Investment) by utilizing quick turn stock system housed by manufacturer, reducing inventory on hand required by retailer.
• Result of this concepts catapulted Ashley to largest producer and retailer of furniture in USA.
• Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork

• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
• Fostered performance development of staff through ongoing coaching and mentoring on best practices.
• Boosted profitability 22% by developing 10-person leadership team, communicating expectations and leveraging company's resources.
• Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals
• Initiated in-depth account assessments with sales and management teams to evaluate sales potential

• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue.
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments.
• Heightened product awareness levels and drove profit margins 60% through negotiations with store owners, district managers and buyers.
• Executed marketing programs and methodologies to increase customer loyalty.
• Initiated in-depth account assessments with sales and management teams to evaluate sales potential.
• Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.