MARK DEVITO

• Full Service Integrated Brand Marketing Agency, Drive strategic creative growth of this rapidly evolving acquisition focused marketing agency
• Executive leader assisting in staff development from 105 to 185 in 10 months alongside expanding company revenue from 16m to 27m : 9% increase in gross margin
• Built The Content Strategy Group - a team of 25 that pushes boundaries of brand focused, creative content marketing through inspired creative ideation and collaboration
• Targeted content partners and developed deep agency alliances
• Forged new strategy process across agency: digital, brand, creative, research, and media
• Developed DEI Committee to shift cultural understanding of the importance of diversity in agency and work
• Built creative brand strategic approach that utilizes customer experience alignment

• Transformed a 20-year-old production focused agency into a creative brand strategy, design & marketing shop
• Rebranded & repositioned agency
• Guided creative content for all clients including podcasts, organic social, messaging, marketing campaigns
• Developed new brand positioning strategy fueled by emotion
• Doubled boutique agency revenue growth from 3m to 6m in 2 years

• Grew revenue from 0-4.2m in under 4 years, maintaining 22% gross margin
• Built & managed all agency components: brand, financial, talent, and business development
• Creative content oversight on all client work
• McDonalds, Richard Sandoval Restaurants, Think Food Group, Autism Speaks, The Nature Conservancy, Intel, FedEx, Airlines for America, Unisys, NOAA, IANA, .ORG, Booz Allen Hamilton

• Advertising & Marketing Agency, a part of Y&R/Burson-Marsteller, F100 portfolio, produced & directed multi-million-dollar creative content campaigns—from concept and strategic planning
• Executed complex media strategies
• Instrumental in driving revenue from $2M to $16M (division)
• Built the largest global program for currency edication with a podcast series, content/segs and partnerships through U.S Bureau of Engraving and Printing, U.S Treasury, U.S. Secret Service distributed and translated in 75+ countries
• INTEL (AOR); creative content (video production/podcasts), media & production, messaging and PR for the annual Science Talent Show (STS) and International Science and Engineering Fair (ISEF) for Intel's PR and marketing group
• Creative media campaign producer for Viktor Yushchenko, Prime Minister, Ukraine
• Dominion Virginia Power, Microsoft, Discover, Intel, Coke, Sony, US Secret Service, Accenture, FedEx, Sanofi Aventis, The Susan G Komen Foundation, Barclay’s, Comcast (Ad campaigns, podcasts, content marketing)

Curated Coursework Included: 3D Animation for Broadcast Production (MFA); Final Cut Pro / AVID / Editing Methodologies (MA, Undergrad); Broadcast Graphic Techniques (MFA); Advanced Compositing Techniques (MA, MFA); DVD Programming & Authoring (MFA); Producing/Writing for the Media (Undergrad)

• Built relationships with students, mentoring on personal, professional and academic goals while providing coaching on how to market themselves.
• Worked with colleagues and administrators to create robust education programs.

• Part Original Documentary Vérité Series for A&, Established creative foundation for premiere season of critically acclaimed series, supervising story producers, editors, and support staff
• Created shared-network media workflow which was adopted for series and across cable networks.

• Independent Creative Video Content & Production Agency
• Concept Producer for The: Discovery Channel, BBC America, National Geographic Channel, and PBS, including Explorer & documentary series, ‘Spartacus & The Space Race’
• John Kerry’s Presidential Campaign – All Content
• Creative media/marketing/content campaigns for Chris Carney, Claire McCaskill, Bernie Sanders, and Amy Klobuchar

• Developed programming concepts and designed programs
• Managed a team of producers, editors and researchers
• Created award-winning 13-part internationally broadcast TV series “Eye Drops” showcasing short form animation and award-winning series, “Dash's Animation House,” featuring real-time motion capture host/digital puppet.

• Hour Cable Channel: Featuring all original content focused on news about the rise of the internet, technology and consumer devices, entertainment, computer, education and finances
• Acquired by Paul Allen in 2000.

• Managed crew of 11 producers, technicians and actors bringing 3 separate real-time optical sensor-driven animated characters/digital puppets to life
• Supervised international/domestic programming and interstitial campaigns
• Created and produced multiple award-winning seasonal episodic and interstitial television series "Blockhead" for both domestic and international broadcast markets; produced and edited original programming: Internet Tonight, Fresh Gear, Game Spot (became G4TV) and Audio File.