Mark Gonzalez
Laredo,Tx
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 36-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
18
18
years of professional experience
Work History
Commercial Sales Manager
Advance Auto Parts
03.2020 - 11.2023
- Planned, coordinated and implemented commercial sales functions and processes for 77 locations in Laredo, El Paso, San Antonio, Rio Grand Valley, Corpus Christi, Lubbock, Midland, Amarillo, Fort Stockton and Odessa, Texas.
- Developed strategic initiatives based upon company objectives aimed at accelerating growth.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Managed accounts to retain existing relationships and grow share of business.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Organized promotional events and interacted with community to increase sales volume.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Motivated team to meet and exceed sales goals.
District Manager
Advance Auto Parts
03.2014 - 03.2020
- Supervised 12 locations to enforce high-quality standards of operation.
- Built positive and productive relationships with store and field leadership.
- Exceeded sales targets with well-developed sales strategy and empowering team coaching.
- Generated financial and operational reports to assist management with business strategy.
- Optimized in-store merchandising and monitored inventory availability to increase sales.
- Worked collaboratively with loss prevention to decrease shrink and boost loss awareness.
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Located, developed, and promoted talented employees to cultivate collaborative and hardworking leadership team.
- Modeled best practices for sales and customer service.
- Coordinated with other district managers to actualize performance improvement strategies.
Commercial Account Manager
Advance Auto Parts
03.2010 - 03.2014
- Prepared customer presentations and demonstrations of products to solicit new business.
- Met existing customers to review current services and expand sales opportunities.
- Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
- Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
- Quoted prices, credit terms and other bid specifications.
- Stayed current on company offerings and industry trends.
Store Manager
Advance Auto Parts
05.2006 - 03.2010
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maintained proper product levels and inventory controls for merchandise and organized backroom to facilitate effective ordering and stock rotation.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Approved regular payroll submissions for employees.
- Set effective store schedules based on forecasted customer levels, individual employee knowledge, and service requirements.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Trained new employees on proper protocols and customer service standards.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
Education
High School Diploma -
JM Hanks High School
El Paso, Texas05.1987
Skills
- Sales Strategizing
- Sales Documentation
- Account Management
- Commercial Strategy Development
- Training and Mentoring
- Financial Analysis
- Sales Skills
- Sales Forecasting
- Customer Service
- Marketing Knowledge
- Competitor Research
Accomplishments
- Leader's Circle 2012
- Advance Auto Parts Top Team Calibration 2008
- Auto Zone Manager of the Year 2000
- Auto Zone President's Award 1997, 1998, 1999, 2000
References
References and Supporting Documentation Furnished Upon Request
Languages
Spanish
Native or Bilingual
Timeline
Commercial Sales Manager
Advance Auto Parts
03.2020 - 11.2023
District Manager
Advance Auto Parts
03.2014 - 03.2020
Commercial Account Manager
Advance Auto Parts
03.2010 - 03.2014
Store Manager
Advance Auto Parts
05.2006 - 03.2010
High School Diploma -
JM Hanks High School