Dynamic leader with over 20 years at Deep Sea Electronics, excelling in relationship building and expert electrical fault finding. Spearheaded a team to a 75% business growth in North America, mastering Salesforce and public speaking. Known for strategic planning and customer service, achieving significant sales targets and fostering key partnerships
Advanced engineering, world class support and high level business responsibilities on a global platform both technically and commercially. Accomplished carrier experience working internationally engaging with global leading companies at a high expectation and high responsibility level as an individual but also a team player, highly motivated and accountable as a brand ambassador at all times.
Dedicated management professional possessing knowledge of the sales cycle process, negotiating deals with clients, increasing client bases through cold-calling and leading teams throughout the sales process.
Innovative technology professional with several years of diverse experience. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.
Overview
27
27
years of professional experience
Work History
Area Sales Manager
Deep Sea Electronics
08.2016 - 09.2024
Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
Global experience in both Commercial & Technical duties performed at a senior level for over 20 years, customer facing
Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives but also capable of full technical training at expert level for paralleling
Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve & exceed sales objectives and quota.
Experience with CRM, Salesforce and high level board reporting
Managed a successful sales team, consistently achieving and exceeding monthly sales targets working closely with Support and senior management globally
Achieved 50% of total sales for Deep Sea Electronics and Generac Holdings, covering all DSE and Motortech products for Genset, ATS, Power, intelligent Charging systems, Switchgear, Off Highway & Vehicle controls, EV controls and battery systems , Light towers, and full Gas ignition systems for Motortech Germany.
Directed key account management for major clients like Caterpillar, Hitachi, and Cummins, fostering long-term partnerships and achieving sales objectives.
Responsible for US and Canada and played a key role in growing the business by 75% over 9 years in North America
Soley responsible for multiple global accounts & Integrators such as, DSE, Motortech, GS Global, Applied Fluid Power, Vermeer, CAT, Cummins, Doosan, Hokuetsu (Airman / ANA) plus an additional 300 plus accounts including Rental companies
Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
Ambassador for the company attending key Events and public speaking, representing the company at the highest level at all times
Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.
Expanded market share through effective prospecting, lead generation, and negotiation skills.
Developed comprehensive territory plans that ensured efficient allocation of resources and maximized productivity for the entire area.
Collaborated with marketing department to develop targeted promotional campaigns that drove sales growth.
Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
Prepared sales presentations for clients showing success and credibility of products.
Product development , Feature Development
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Collaborated with Senior management to implement continuous improvements and exceed team goals.
Senior Technical Support Engineer
Deep Sea Electronics PLC
08.2007 - 08.2016
Streamlined troubleshooting processes for improved issue resolution times and minimized downtime.
Product Development & Feature Design both is hardware and software, Field testing
Stayed current on industry trends, allowing for quick adaptation to emerging technologies and their associated challenges in supporting customers.
Part of a team of only 6 engineers globally working in this position for over a decade taking care of all customers and distributors globally performing product development, training, problem solving & successfully troubleshooting both on site and remotely
Experience with Technical Authoring suitable for global distribution standards which ranged from data sheets, installation instruction, how to guides to full software and operator manuals
understanding of software platforms, controls & Communications including PLC (Ladder, Function block primarily), Modbus, Canbus (Open & Raw), Codesys to a good level plus awareness of other languages Profibus , BACNET, ASCii etc, advanced knowledge of Data collection platforms, Webnet and API devices and OEM CAN Backbone / ECM development.
Understanding of Analogue systems including mechanical engine control, AVR's, Governing Systems, Generator Systems, System Control, Switchgear design and control, Breaker / Contactor Control, parallel System design
Enhanced team efficiency by creating and maintaining comprehensive documentation of support procedures and best practices.
Performed hundreds of advanced training courses globally for multiple subjects globally assisting with the growth of the company and customer base worldwide, during this time our customer turnover grew from 5M - 60M GBP.
50% of the position spent overseas customer facing, Asia, Latin America, North America, Middle East, Africa, Far East, Scandinavia, Russia & Europe
Training courses subject matter included advanced paralleling, synchronizing, loadsharing power management / phasor diagram explanation, droop paralleling, Wheatstone Bridge loadshare line interfacing, problem solving, Tier 3, 4, Stage 5 knowledge, Rental applications and requirements which included being part the development Gridlock for Aggreko's phase locking sub station maintenance program
Global personal relationships and experience with key OEM accounts, Global manufacturers, specialist engineering establishments, Mining, military, Rental etc
Experience with AC / DC applications, low, medium and high voltage, paralleling to expert level, control systems, Switchgear, Inverter and DC Hybrid Systems, including Active Droop paralleling, UPS / Rotary UPS (MTU), Vehicle and off highway controls (CAN / Codesys), diagram and system design experience
Accountability and project ownership skills and work ethic, availability to travel at short notice, ability to diffuse and repair customer problems
Manufacturing experience for high level electronics manufacturing involving surface mount components, Europlacer, Duki & panasonic pick and place lines, MTS testing, understanding of electrical circuits and diagrams for products and system design.
Collaborated with sales teams to provide pre-sales technical assistance, helping secure new business deals and increase revenue.
Served as the primary point of contact for escalated issues, collaborating with cross-functional teams to achieve timely resolutions.
Worked closely with product management teams to identify potential areas for enhancement based on customer feedback and usage patterns observed during support engagements.
Contributed to product development by providing valuable feedback from customers and identifying opportunities for improvement.
Worked directly with clients in rollout and post-rollout stages to train and support new applications and systems.
Represented the company Globally as a key team member attending key events and through public speaking assisting to grow the brand and customer base
Improved overall system stability by conducting thorough root cause analysis on recurring issues and implementing corrective actions.
Proactively identified trends in technical issues, implementing preventative measures to reduce future occurrences.
Testing responsibilities for new product and product revisions across all product lines including live field testing with OEM's etc
Increased customer satisfaction by efficiently resolving technical issues and providing exceptional support.
Maintained strong relationships with key clients through regular communication and personalized support strategies.
Electrical Service Engineer
Erskine / Dale Power Systems (TT Electronics)
02.2003 - 08.2007
Non service affecting live voltage high current electrical service work performed on a daily basis within industrial power environments
Medium and high voltage sub station and primary power station maintenance and service duties, including certified power station key holder licenses required ti work in this environment
Experience with hi current AC/DC UPS systems, installation, maintenance, commissioning, de-commissioning in multiple environments, power stations (nuclear & Coal fired), Sub Stations, Hydro Power Stations, Communication Switch Sites, Hospitals and Data Centers, Offshore Oil Platforms, battery discharge testing, Rectifier commissioning / installation, industrial high current Inverter / battery installation & system commissioning.
Installed, configured, tested & commissioned equipment on specialized platforms.
Programming BMS & PMU control systems for large UPS and power supplies, hi current battery banks, including live AC connections.
high level of experience and safety procedures which are required to perform this type of work by law, employing a zero accident policy
Responsible for co-workers in a live power environment who are working in the facility on my license
Certification and training to work on live transmission equipment and including Radio frequencies license working with T-Mobile infrastructure
Telecommunications experience, UPS, Waveguide's, Antenna Technology, transmission line, including working at height with full climbing license
Battery technology and charging experience, Lead Acid / Wet, NICAD, ALCAD, GEL, Lithium etc including gas specification commissioning for industrial environments
Enhanced customer satisfaction by promptly addressing service requests and providing technical solutions.
Tested and checked performance of hardware and software programs including final commissioning and sign off certification, ZE/ZS, Megger Electrical testing duties
Boosted service quality by continually updating technical knowledge and staying current with industry trends.
Analyzed, troubleshot and diagnosed problems and provided prompt repair and solutions.
High travel and time management skills required, customer facing relationship skills, ability to lead & decision making
Tested and checked performance of hardware and software programs which included accountable sign off responsibility
Increased client retention, delivering exceptional customer service during on-site visits and remote support sessions.
Tested and checked performance of hardware and software programs.
Developed and maintained broad knowledge of applications and industry activity to stay aware of trends, issues and competitions.
Electrical Contractor
DEI Power
03.2001 - 02.2003
Main tasks and duties included live electrical responsibilities for industrial and event power applications working with auxiliary power requirements, mobile transformers, generators, load management & testing
Performed necessary preventative maintenance tasks to extend the lifespan of clients'' electrical systems significantly.
Part of an experienced team of electrical engineers and technicians providing an expert rental service and sub contracting service throughout the UK & Ireland, working with Clients such as T-Mobile, NEDL, National Grid & wireless.
Increased customer satisfaction by providing efficient and quality electrical services.
Delivered high-quality workmanship by accurately interpreting blueprints and schematics for various electrical projects.
Troubleshot diverse types of electrical malfunctions using advanced diagnostic tools to isolate root causes efficiently.
Performed electrical installations and repair for residential and commercial projects.
Monitored employees to enforce safety and work performance standards.
Facilitated work site safety by applying knowledge of safety protocol and awareness of potential hazards.
Sound / Power Engineer
Tec-Sound
03.1998 - 11.2001
Provided technical support during installation, commissioning, and startup phases of various Audio related & power generation projects.
in charge of a engineering team / crew responsible to large Rental event sound and Power requirements in Europe.
Managed and engineered large events for the professional entertainments industry working with market leading industry standard equipment utilizing my skillset to achieve success and exceed client satisfaction.
Introduced operating processes and expertise to the company to improve performance and acquire higher caliber customers through my experience and training then shared this with other team members to grow their skills and the business
Troubleshot complex electrical issues in a timely manner to minimize downtime while maintaining high-quality standards for safety and functionality.
Supported continuous improvement efforts by conducting regular reviews of established procedures against current best practices.
Responsible and accountable for system management and live performance involving professional Audio equipment up to 120KW and Power requirements including power distribution, live connection work, auxiliary power (generators) up to 4MVA
Responsible for live conference and TV applications in both Audio and Power, working with major clients like Canal + and government media applications
Responded immediately to emergency situations and implemented proper procedures to minimize impacts.
Followed safety protocols and procedures to maintain safe working environment.
Tested water and condensate to check safety and compliance with regulations.
Education
ND & HND in Engineering & Audio Technology
Newcastle College
United Kingdom
09-1998
Electrical & Mechanical Engineering Parts 1 & 2
Scarborough Technical College
United Kingdom
09-1992
8 GCSE Passes General Studies
Scalby School
United Kingdom
05-1992
Skills
Relationship building
Sales presentations
Sales team supervision
Territory management
Contract negotiations
Sales tracking
KPI tracking
Sales training
Key account growth
Partnership development
Pipeline management
Account monitoring
Closing strategies
Leads prospecting
Schedule coordination
Lead qualification
Competitor analysis
Presentations and proposals
Business development and planning
Rapport and relationship building
Customer complaint resolution
Brand development
Time management
Sales reporting
First class customer service
Goal setting and achievement
Account management
Staff training and development
Decision-making
Sales process
New business development
Salesforce software
Operations management
Product and service promotion
Networking events
National account management
Promotional sales events
Systems and software expertise
Data confidentiality
Expert electrical fault finding
Problem Solving
Team Player
Professional Training skills & public speaking
Technical Authoring
Language and communications skills
Telecommunications
AC & DC Power expertise
Accomplishments
Used Microsoft Excel to develop inventory tracking spreadsheets.