Summary
Overview
Work History
Education
Skills
Affiliations
Custom
Websites
Timeline
Generic
Mark J. Catanzaro

Mark J. Catanzaro

Leawood

Summary

Dynamic leader with a proven track record at Pineapple Academy, driving enterprise growth and achieving $100K in upsell revenue. Expert in strategic sales execution and consultative selling, I excel in building partnerships and enhancing client retention, leveraging CRM enhancements to streamline operations and deliver exceptional value.

Overview

11
11
years of professional experience

Work History

VP, Account Management & Customer / Partner Success

Pineapple Academy
01.2023 - Current
  • Led enterprise post-sale growth strategy, enabling consistent MRR expansion across national healthcare and foodservice organizations.
  • Designed and executed QBR frameworks that contributed to $100K in upsell revenue.
  • Collaborated across product, sales, and customer success to align solutions to customer goals.
  • Implemented scalable deployment models via QR codes and LMS integrations tailored to multi-location clients.
  • Built strategic partnerships and led customer engagement across logistics-adjacent industries like foodservice distribution.
  • EdTech / SaaS

Director, Client Success

BERKS Group (WorkForge.com)
06.2022 - 12.2023
  • Drove $3.8M in new revenue and scaled ARR to $5M in first year, with high-touch engagement of logistics, manufacturing, and training leaders.
  • Managed 210-client portfolio, improving retention through onboarding, feedback programs, and expansion strategies.
  • Delivered executive-level business reviews and consulted on operational rollouts for training and compliance tech solutions.
  • Implemented CRM process enhancements to streamline sales support and reduce time-to-value.
  • EdTech / SaaS

Client Relationship Executive, Strategic Accounts

WellSky
11.2020 - 09.2022
  • Managed enterprise software delivery for healthcare systems; led complex sales cycles and onboarding for top-tier clients.
  • Directed project delivery teams across functions to ensure milestone success and $5M renewal with strategic client Chapters Health.
  • Maintained executive alignment to support long-term growth and recurring revenue streams.
  • SaaS / Healthcare

Senior Sales Executive, Mid-Market

Navex Global
08.2020 - 11.2020
  • Accelerated pipeline by securing six meetings in first week; certified in IRM sales within two weeks.
  • Built rapport with stakeholders and set groundwork for long-term deals before being recruited to WellSky.
  • GRC / SaaS

Senior Sales Executive II, National Accounts

Ascend Learning (NHA)
12.2014 - 06.2020
  • Generated $3.5M+ annually and consistently exceeded quota, qualifying for 100%+ Club 5 years in a row.
  • Developed and expanded national accounts in pharmacy and healthcare delivery, including CVS, Walgreens, and major hospital systems.
  • Sold and implemented SaaS platforms to streamline credentialing, EHR training, and virtual simulation.
  • Led end-to-end sales process, from discovery through onboarding and renewal.
  • Crafted custom solutions and partnered across engineering, product, and marketing to meet client needs.
  • Drove strategic upsell opportunities across 8 Allied Health disciplines and supported B2B/B2C success.
  • EdTech / SaaS

Education

Bachelor of Science Degree - Hospitality and Tourism Management

Arizona State University

Skills

  • Strategic sales execution
  • Full-cycle SaaS sales
  • Enterprise client acquisition
  • Consultative selling
  • CRM and sales operations
  • GTM strategy and ABM campaigns
  • Contract negotiation and onboarding

Affiliations

  • KCADA Member
  • Former Meeting Professionals International – MPI
  • Former Hospitality Sales and Marketing Association International – HSMAI
  • Member of the Sigma Phi Epsilon Fraternity – Active in the community, Mentor college seniors for their transition into the career field.
  • Nominated and completed - Ascend Learning Leadership Training

Custom

Please visit my LinkedIn website at https://www.linkedin.com/in/markcatanzaro/

Timeline

VP, Account Management & Customer / Partner Success

Pineapple Academy
01.2023 - Current

Director, Client Success

BERKS Group (WorkForge.com)
06.2022 - 12.2023

Client Relationship Executive, Strategic Accounts

WellSky
11.2020 - 09.2022

Senior Sales Executive, Mid-Market

Navex Global
08.2020 - 11.2020

Senior Sales Executive II, National Accounts

Ascend Learning (NHA)
12.2014 - 06.2020

Bachelor of Science Degree - Hospitality and Tourism Management

Arizona State University

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