Overview
Summary
Work History
Education
Skills
Certification
Timeline
Generic

Mark Jenkins

Glen Allen,VA

Overview

21
21
years of professional experience
1
1
Certification

Summary

Lee Enterprises - Regional Marketing Strategist 3/20 to present

  • Manage a wide range of promotional and political/advocacy campaigns utilizing traditional and digital tactics.
  • Consistent 35% growth in revenue each quarter through superior results for existing clients and new business acquisition.
  • Awarded as team leader in New Sales Performance for 3 of the 5 quarters in this position.
  • Excellent reputation for being agile, problem solving, and lead for overall operational improvements.

Work History

Senior Marketing Consultant

Sinclair Broadcast/Compulse Digital
Richmond, VA
06.2015 - 03.2020
  • Top sales performer on team with award for generating $500K in one quarter, at increase of 40% above same period previous year.
  • Forecasted revenue trends and demand on commercial inventory as part of management team assessing goals and establishing unit rates weekly.
  • Spearheaded resource planning and workflow management for social media campaigns that had consistent engagement at 3x benchmark goals.
  • Managed six-figure promotion for local public transit that included mobile geo-targeted and email campaigns successfully generating click-through rate of nearly 5%
  • Proficient in Workflow management and CRM systems.

Regional Account Executive

Comcast Spotlight
Richmond, VA
02.2013 - 06.2015
  • Established successful statewide digital display and video awareness campaign for public utility that increased public awareness by 20% and was renewed every year

Media Director

Burford Company Advertising
Richmond, VA
05.1999 - 02.2013

Increased revenue generation 35% while at agency by managing strategies for wide variety of clients with campaigns in 12 markets.

  • Project Manager for high-profile accounts totaling $4 million in annual spending. Leadership of team delegating responsibilities and time lines to internal departments.
  • Presentation of all campaign proposals to all clients of agency.
  • Enhanced online presence for all clients, to take advantage of dynamic conditions and unique platform opportunities. Designed successful digital strategies to attract customer engagement.
  • Led media team steering technical school client into ten market expansion through targeted YouTube and dynamic display marketing methods.

Education

Master of Science - Media Mgmt

Virginia Commonwealth University
Richmond, VA

Bachelor of Arts - Government

College of William And Mary

Skills

  • Customer demographics analysis
  • Market Research and Planning
  • Superior Presentation Skills
  • Adobe marketing suite experience
  • Web Analytics
  • Managed SEO/SEM campaigns
  • Social media marketing
  • Critical Thinking
  • Crisis Communications
  • Brand Experience
  • Relationship Building Skills
  • Forecasting and Budgeting

Certification

OTT Streaming Certification

Google Analytics

Timeline

Senior Marketing Consultant

Sinclair Broadcast/Compulse Digital
06.2015 - 03.2020

Regional Account Executive

Comcast Spotlight
02.2013 - 06.2015

Media Director

Burford Company Advertising
05.1999 - 02.2013

Master of Science - Media Mgmt

Virginia Commonwealth University

Bachelor of Arts - Government

College of William And Mary
Mark Jenkins