Lee Enterprises - Regional Marketing Strategist 3/20 to present
Manage a wide range of promotional and political/advocacy campaigns utilizing traditional and digital tactics.
Consistent 35% growth in revenue each quarter through superior results for existing clients and new business acquisition.
Awarded as team leader in New Sales Performance for 3 of the 5 quarters in this position.
Excellent reputation for being agile, problem solving, and lead for overall operational improvements.
Work History
Senior Marketing Consultant
Sinclair Broadcast/Compulse Digital
Richmond, VA
06.2015 - 03.2020
Top sales performer on team with award for generating $500K in one quarter, at increase of 40% above same period previous year.
Forecasted revenue trends and demand on commercial inventory as part of management team assessing goals and establishing unit rates weekly.
Spearheaded resource planning and workflow management for social media campaigns that had consistent engagement at 3x benchmark goals.
Managed six-figure promotion for local public transit that included mobile geo-targeted and email campaigns successfully generating click-through rate of nearly 5%
Proficient in Workflow management and CRM systems.
Regional Account Executive
Comcast Spotlight
Richmond, VA
02.2013 - 06.2015
Established successful statewide digital display and video awareness campaign for public utility that increased public awareness by 20% and was renewed every year
Media Director
Burford Company Advertising
Richmond, VA
05.1999 - 02.2013
Increased revenue generation 35% while at agency by managing strategies for wide variety of clients with campaigns in 12 markets.
Project Manager for high-profile accounts totaling $4 million in annual spending. Leadership of team delegating responsibilities and time lines to internal departments.
Presentation of all campaign proposals to all clients of agency.
Enhanced online presence for all clients, to take advantage of dynamic conditions and unique platform opportunities. Designed successful digital strategies to attract customer engagement.
Led media team steering technical school client into ten market expansion through targeted YouTube and dynamic display marketing methods.
Education
Master of Science - Media Mgmt
Virginia Commonwealth University
Richmond, VA
Bachelor of Arts - Government
College of William And Mary
Skills
Customer demographics analysis
Market Research and Planning
Superior Presentation Skills
Adobe marketing suite experience
Web Analytics
Managed SEO/SEM campaigns
Social media marketing
Critical Thinking
Crisis Communications
Brand Experience
Relationship Building Skills
Forecasting and Budgeting
Certification
OTT Streaming Certification
Google Analytics
Timeline
Senior Marketing Consultant
Sinclair Broadcast/Compulse Digital
06.2015 - 03.2020
Regional Account Executive
Comcast Spotlight
02.2013 - 06.2015
Media Director
Burford Company Advertising
05.1999 - 02.2013
Master of Science - Media Mgmt
Virginia Commonwealth University
Bachelor of Arts - Government
College of William And Mary
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