Summary
Accomplishments
Work History
Education
Skills
Previous Roles
Awards
Work Availability
Work Preference
Quote
Software
Timeline
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Mark K. Lane

Mark K. Lane

Senior Marketing & Communications Executive
Grosse Ile,MI

Summary

Dynamic strategic communications leader with 20+ years of experience crafting award-winning campaigns for Fortune 500 companies, nonprofits, and public institutions. Expertise in developing media-first strategies that drive earned visibility, foster executive thought leadership, and deliver impactful brand storytelling. Skilled in leveraging data-driven insights to enhance brand presence, manage crises, and engage diverse audiences. Proven success in sectors including automotive, AI, utilities, healthcare, and government. Known for blending creativity with strategic vision to elevate organizational impact and align communication efforts with business objectives.

Accomplishments

  • Crisis & Reputation Management: Led crisis communications for high-visibility organizations like Detroit Housing Commission, Goodwill Industries of Greater Detroit, THAW, Salvation Army Great Lakes Division, and municipal entities, safeguarding reputations and mitigating risk.
  • Strategic Media Relations & Executive Visibility: Secured earned media placements, crafted executive messaging, and positioned C-suite leaders as thought leaders, enhancing brand visibility and thought leadership.
  • Integrated Marketing Communications: Directed multi-channel campaigns for major organizations, including Salvation Army and Detroit Water & Sewerage, resulting in increased engagement and campaign reach.
  • Targeted Outreach & Media Strategy: Utilized media insights to tailor press materials and secure placements across digital, print, and broadcast platforms, maximizing audience impact.
  • Internal Communications & Employee Engagement: Developed and implemented internal communications strategies to support organizational change, employee engagement, and alignment during mergers and restructures.
  • Storytelling & Content Creation: Delivered engaging, audience-centric narratives across various formats—video, social media, and print—enhancing communication and brand presence.
  • Cross-Sector Expertise & Government Relations: Worked across nonprofit, government, health, and tech sectors, securing funding and advancing key organizational goals through strategic messaging.
  • Award-Winning Leadership: Recognized with Communicator, Hermes, MarCom, and Emmy Awards for excellence in communications and marketing.

Work History

President/Owner

On the Mark Productions, LLC
03.2025 - Current
  • Developed and implemented communication and marketing strategies for the Michigan State Elks Association, J2 IT Group (technology consulting firm), and a global AI firm (under a non-disclosure agreement).
  • Offered strategic counsel on media relations best practices, media training, public speaking, event staging, and training to improve communication effectiveness.
  • Partnered with IT CEO, executive team, and product design team to create content, design, and execute communication strategies and marketing programs aligned with the overall marketing strategy, functional priorities, and key strategic objectives.

Senior Director of Communications

The Salvation Army – Great Lakes Division
07.2024 - 03.2025
  • Managed integrated communications agency focusing on increasing public image, building relationships with key stakeholders, and communicating the message effectively to the public.
  • Delivered compelling storytelling and campaigns for the Red Kettle and Bed & Bread Club Radiothon, exceeding fundraising goals by 2.9%.
  • Created strategic communications to support leadership and business objectives, including drafting speeches, scripts, and offering counsel. Managed media training, media responses, and developed talking points for special and press events.
  • Utilized market research and analytics to evaluate campaign effectiveness, track trends, and make data-driven decisions.
  • Provided robust design support for flagship events by optimizing speaker preparation and creating high-quality storytelling assets that built trust with top customers and influenced pipeline growth.
  • Managed a broadcast advertising budget exceeding $1 million, leading an 8-person team overseeing volunteer coordination, digital marketing, fundraising, events, graphics, and website management.
  • Strengthened public partnerships and boosted organizational visibility on social media. Led a social media team in launching TikTok to engage younger demographics, resulting in a 3% increase in engagement across all platforms year-over-year.

Senior Director of Communications

98Forward
09.2022 - 07.2024
  • Managed a $2+ million account portfolio, providing strategy and counsel while increasing revenue for the agency’s largest accounts such as Detroit Water and Sewerage Department, City of Pleasant Ridge, AECOM, SGRXHealth, The Deschler Automotive Group, Detroit Public Lighting Authority, and more.
  • Led the agency’s utility practice, managing a 12-member team for public utilities such as Detroit Water & Sewerage, Detroit Public Lighting, and the Detroit Housing Commission, overseeing communication strategies, social media, digital campaigns, text messaging, and workforce development initiatives to drive engagement and improve service delivery.
  • Produced annual reports, client presentations, website updates, and social media strategies; created board presentations and led new business pitches while developing video storytelling content for agency clients.
  • Developed and executed a comprehensive marketing strategy for the Michigan Independent Citizens Redistricting Commission initiative, ensuring cultural sensitivity and a strong understanding of Detroit's diverse population.
  • Crafted and communicated the company’s narrative, messaging, and client success stories to enhance market positioning and improve sales funnel performance.
  • Applied market research and analytics to assess campaign effectiveness, monitor industry trends, and make data-driven decisions to optimize strategies.

Senior Communications Executive

MCCI Corp
06.2016 - 08.2022
  • Strategic agency leader brought on to drive transformation as the agency shifted from a PR-centric focus to an integrated marketing approach.
  • Managed a $3+ million account portfolio, providing communications and marketing strategy and council for agency’s largest clients such as GM, Ford, DTE, Michigan Nonprofit Association, Synovos, Detroit Water and Sewerage Department, Community Foundation of SE Michigan, HAP, American Rental Association, Michigan Masonic Foundation and more.
  • Collaborated with GM's internal communications and aftermarket teams on Certified Service initiatives and the global Torque Awards, recognizing departmental excellence.
  • Produced award-winning video production campaigns, including Census outreach and Detroit Water and Sewerage Department rebranding. Crafted culturally sensitive messaging for social media, digital advertising, and text messaging campaigns, ensuring resonance with Detroit's diverse population.
  • Created thought leadership content, digital collaboration strategies, and B2B marketing programs that aligned with clients' business objectives.
  • Leveraged market research and analytics to evaluate campaign performance, identify emerging trends, and make informed, data-driven decisions for clients.

Director of Communications

The Heat and Warmth Fund (THAW)
01.2016 - 06.2016
  • Created PR and marketing strategy to support utility assistance program that distributes 8+ million annually to Michigan households.
  • Managed an integrated communications agency focusing on increasing public image, building relationships with key stakeholders, and communicating messages effectively to the public.
  • Served as media liaison and spokesperson during peak campaign periods.
  • Partnered with energy providers including DTE and ITC.
  • Managed website updates, messaging, annual reports, and board presentations.
  • Strengthened the visibility and influence of CEO and leadership through thought leadership and marketing communication campaigns.

Director of Public Relations & Special Events

Goodwill Industries of Greater Detroit
09.2007 - 12.2016
  • Led an integrated communications agency to enhance public image, build relationships with key stakeholders, and effectively communicate Goodwill's workforce development programs and services.
  • Collaborated with state representatives and Michigan Legislative Consultants to secure a $2.5 million grant for Goodwill's Flip the Script Program, expanding services and support for underserved communities.
  • Directed internal communication initiatives, including crafting messages for staff newsletters, town halls, and employee engagement events to foster alignment and morale.
  • Coordinated community outreach initiatives and partnership strategies, including collaborations with the Detroit Lions, Comcast, Art Van, and the Ilitch Foundation to amplify community impact.
  • Managed public outreach for Goodwill's donated goods stores, including location research, marketing material development, advertising campaigns, and special events sales to boost donations, workforce development initiatives and store traffic.
  • Developed and oversaw special events such as Bowling for Jobs, Rock for Jobs, and Golfing for Jobs, raising awareness and supporting Goodwill's mission.
  • Managed organizational branding, messaging, and web development across all programs to maintain consistency and reinforce Goodwill's identity.

Education

Certificate - Radio & Television Broadcasting

Specs Howard School of Broadcast Arts
Southfield, MI
06-1995

Skills

Strategic marketing planning

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Previous Roles

  • Senior AE & Director of Video, Marx Layne & Co., 2004-01-01, 2007-12-31
  • Executive Producer & Talent, State Champs, 2002-01-01, 2004-12-31
  • Sports Producer, WDIV-TV Detroit, 2000-01-01, 2002-12-31
  • Multi-Media Producer, Palace Sports & Entertainment, 1998-01-01, 2000-12-31

Awards

  • 2020, Communicator Award of Excellence, MNA Census Campaign
  • 2019, Communicator Award, Detroit Water & Sewerage Rebrand
  • Multiple, Hermes, MarCom, and Emmy Awards
  • Crain’s Best Managed Non-Profit & Innovator of the Year

Work Availability

monday
tuesday
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sunday
morning
afternoon
evening
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Work Preference

Work Type

Full TimeContract Work

Work Location

On-SiteRemoteHybrid

Quote

"Life is unscripted...it's up to you to fill in the pages"
Mark K. Lane

Software

Microsoft

Adobe Premier

Canva

Timeline

President/Owner

On the Mark Productions, LLC
03.2025 - Current

Senior Director of Communications

The Salvation Army – Great Lakes Division
07.2024 - 03.2025

Senior Director of Communications

98Forward
09.2022 - 07.2024

Senior Communications Executive

MCCI Corp
06.2016 - 08.2022

Director of Communications

The Heat and Warmth Fund (THAW)
01.2016 - 06.2016

Director of Public Relations & Special Events

Goodwill Industries of Greater Detroit
09.2007 - 12.2016

Certificate - Radio & Television Broadcasting

Specs Howard School of Broadcast Arts

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Mark K. LaneSenior Marketing & Communications Executive
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