Hi, I’m
MARK LEACH
Louisville,CO
Summary
B2B Software and technology marketer with extensive experience across complex Software-as-a-Service (SaaS) platforms, financial services, managed web services, and ecommerce. Data driven growth marketer who designs and executes cohesive go-to-market (GTM) campaigns that exponentially increase revenue growth. Helps companies break into new markets and make current markets more profitable. Cultivates product awareness by connecting with buyers to translate their needs into compelling value propositions. A strong communicator who collaborates with sales teams, marketing operations, product management, executives, clients, and vendors. A trusted consultant’s presence with the ability to listen, engage, influence and educate.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Innovative Marketing leader with [Number]+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Disciplined leader with expertise researching competitive products by identifying and evaluating product characteristics, market share, pricing and advertising while maintaining research databases.
Driven Product Marketing Manager skilled in brand messaging and positioning. Proven record of conceiving and crafting marketing activities that drive demand. Possesses astute attention to detail and to grasp and translate technical capabilities into value for customers.
Overview
25
years of professional experience
Work History
Cint USA
Principal Product Marketing Manager
11.2022 - 12.2024
Job overview
- Worked cross-functionally with leaders in sales, marketing, and product to develop and lead GTM strategies for the world’s largest SaaS-based consumer research exchange
- Strategic and tactical collaboration with cross-functional, global teams to drive product launches and adoption
- Developed GTM programs, sales enablement materials, and customer and prospect communications supporting complex SaaS products with a focus on AI value
- Owned and executed product launches and cross-functional alignment with global marketing, product and sales teams
- Responsible for marketing cybersecurity and respondent quality initiatives
- Developed and optimized multiple, simultaneous marketing campaigns to drive pipeline growth
- Clearly articulated value propositions through webinars, white papers, blogs, and email programs
- Subject matter expert
- Closely collaborated with global sales teams to develop and maintain product messaging, buyer personas, case studies, and customer journey maps
- Conducted ongoing industry and competitor research to inform GTM strategies and provide actionable insights to the product management team to influence feature development
Cin7
Product Marketing Manager / Content & Web Enablement
08.2021 - 10.2022
Job overview
- Company Overview: Inventory management software for ecommerce/online retailers
- Content planning and generation, ongoing website improvements, and sales enablement for 3 global SaaS brands
- Conducted extensive customer research, developed campaigns, and wrote product-centric content for distribution on websites, blogs, social media, and emails
- Developed collateral, conducted competitive intelligence and created customizable sales tools
- Coordinated creative resources and executed product feature launches with cross-functional, global teams
- Inventory management software for ecommerce/online retailers
Innate Marketing
Marketing Strategist
09.2015 - 07.2021
Job overview
- Company Overview: Marketing agency servicing a client base that ranged from global corporations to startups
- Led the development and execution of complete GTM / go-to-market strategies for SaaS, renewable energy, nutritional supplement, and television production companies
- Conducted extensive market research, designed inbound and outbound digital marketing programs, led content development, managed creative resources, and executed on product launches
- Marketing agency servicing a client base that ranged from global corporations to startups
Renewable Energy Systems
Marketing Strategist (Contract Position)
02.2018 - 11.2019
Job overview
- Company Overview: World’s largest independent renewable energy company servicing the wind and solar sectors
- Responsible for the strategic growth of a new line of business building solar farms to power commercial and industrial facilities
- Championed, developed, and executed the company’s first digital marketing campaign coordinating content development, social media channels, SEO, paid media, and email marketing
- Developed and executed a formal sales process that included persona development, phone scripts, market intelligence, and a comprehensive buyer ‘s journey plan
- World’s largest independent renewable energy company servicing the wind and solar sectors
CO American Marketing Association, Board of Directors
Director, Content Marketing
10.2015 - 11.2016
Job overview
- Company Overview: Colorado state chapter of the national American Marketing Association
- Wrote and directed the creation of all external communications
- Content included event and membership promotions and original content
- Developed a monthly content series called “Rejuvenate” that offered insights to alleviate the common work stressors that all professionals face
- Colorado state chapter of the national American Marketing Association
Troppus Software Corporation
Product Marketing Manager / Marketing Director
08.2011 - 08.2015
Job overview
- Company Overview: Award-winning SaaS product development; an EchoStar Company
- Launched a customer support / experience (CRM, CX, ITSM) enterprise SaaS platform
- Developed and executed multi-channel go-to-market strategies targeting diverse market segments
- Designed B2B enterprise marketing campaigns that grew end user base to 14M over 3 years
- Developed and implemented branding, messaging, positioning, public relations, and content
- Led production of trade show activities, product presentations, and technical briefs to support product launches and feature releases
- Led UI/UX team, Beta and consumer product testing initiatives
- Planned, wrote and measured the effectiveness of thought leadership content across social media
- Award-winning SaaS product development; an EchoStar Company
California Republik Sportswear, Inc.
Senior Product Marketer
01.2010 - 12.2010
Job overview
- Company Overview: Apparel manufacturer and retailer of private label active wear
- Developed a complete global marketing strategy that included competitive analysis and awareness campaigns structured by global region
- Apparel manufacturer and retailer of private label active wear
Brandsavvy, Inc.
Marketing Director, Digital Media
01.2009 - 12.2009
Job overview
- Company Overview: National digital marketing agency and web development firm
- Expanded the agency’s application development output by overseeing the production and execution of creative B2B digital strategies
- Designed and implemented innovative digital solutions that aligned with customer needs and business goals
- National digital marketing agency and web development firm
IHS Markit
Senior Associate, Marketing and Business Development
01.2000 - 01.2009
Job overview
- Company Overview: FinTech SaaS software and managed services provider for the world’s largest banks and investment firms
- Collaborated with global sales force, executive and business development teams to deliver integrated B2B marketing programs, product launches, and engagement strategies that significantly drove revenues and encouraged consumer adoption
- Sparked a 350% growth in recurring revenues (from $12M to $40M) over 5 consecutive years
- Boosted top line revenue by $4M/yr
- By identifying and capturing the financial media space
- Generated $2.1M/yr
- Within 4 months of launching a web-based enterprise platform
- $2M+/yr
- In savings by developing and producing all marcom in-house
- Increased the company’s value by $20M above the original target
- FinTech SaaS software and managed services provider for the world’s largest banks and investment firms
Education
Fitchburg State CollegeFitchburg, MA
Bachelor of Science from Communications
University Overview
GPA: Dean’s List; Graduated with Honors
Skills
- Market Segmentation
- Global Product Marketing
- Product Messaging
- Industry Research & Analysis
- GTM Campaign Development & Execution
- Sales Enablement
- Product awareness and visibility
- Competitive analysis
- Product differentiation
- Market penetration
- Marketing strategy
- Marketing campaign management
- Product marketing
- Marketing campaigns
- Value propositions
- SaaS Cloud-based solutions suite
- Customer segmentation
- Segment strategy
- Sales enablement
- Go-to-market plans
- Product positioning
- Product launches
- Market intelligence
- Campaign management
- Go-to-market strategy development
- Lead generation campaigns
- Product promotion
Selectedcareeraccomplishments
- Cint USA, Wrote an e-book on data quality initiatives that had the highest engagement rate in company history
- Cin7, Increased organic traffic to Cin7 website by 40% in a 3-month period
- Troppus Software, Won enterprise customers building SaaS end user base to over 14 million
- IHS Markit, Marketing initiatives increased recurring revenues by 25%/yr. for 5 consecutive years
Timeline
Principal Product Marketing Manager
Cint USA
11.2022 - 12.2024
Product Marketing Manager / Content & Web Enablement
Cin7
08.2021 - 10.2022
Marketing Strategist (Contract Position)
Renewable Energy Systems
02.2018 - 11.2019
Director, Content Marketing
CO American Marketing Association, Board of Directors
10.2015 - 11.2016
Marketing Strategist
Innate Marketing
09.2015 - 07.2021
Product Marketing Manager / Marketing Director
Troppus Software Corporation
08.2011 - 08.2015
Senior Product Marketer
California Republik Sportswear, Inc.
01.2010 - 12.2010
Marketing Director, Digital Media
Brandsavvy, Inc.
01.2009 - 12.2009
Senior Associate, Marketing and Business Development
IHS Markit
01.2000 - 01.2009
Fitchburg State College
Bachelor of Science from Communications
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