Mark Lennon

Dynamic and results-driven educator with a robust background in academia, specializing in the development and delivery of comprehensive educational programs. Expertise in curriculum development, research, and publication has consistently contributed to academic advancements and enhanced student success. Proven track record of mentoring students and junior faculty, utilizing strong analytical and communication skills to foster growth and collaboration. Committed to creating impactful learning experiences that inspire and empower learners to achieve their full potential.

• Achieved [Result] through effectively helping with [Task].

• SliceSpace.com – Advisory Board Member
• Philadelphia based Startup which use Algorand blockchain technology to tokenize commercial real estate and enable fractional ownership.
• OneVarsity.in – Advisory Board Member
• New Delhi based ed-tech startup providing lecture services to universities and colleges throughout India
• Keiretsu Forum Mid-Atlantic – University Member
• Pittsburgh chapter of global Angel investor and venture capital network.

• Fulbright Specialist Taught an intensive, 3-week course and workshop in FinTech (financial technology) IILM Graduate School of Management, Greater Noida, India July 31st – August 16th, 2023
• S6K Prize - Pennsylvania State System Startup Challenge Advised student team Vispec Safety System – an Artificial Intelligence powered safety warning system for electric skateboards developed by mechatronics students. We beat over 78 student teams in the PASSHE statewide competition to place 2nd April 13th, 2022
• S5K Prize - Pennsylvania State System Startup Challenge Advised student team MyFinfo – a financial literacy app created for and by students We beat over 80 student teams in the PASSHE statewide competition to place 2nd April 22nd, 2020
• S20K - IBM Blockchain Training Based on the strength of my academic publications, I was 1 of 10 faculty in the US selected to receive Blockchain Certification Training in a week-long, intensive workshop Westchester NY facility August 2018
• S8K Robert M. Schulze Family Foundation In combined annual grants to develop Entrepreneurship Program 2017 - Present

• 2025-2025 Fulbright U.S. Scholar
• As a 2025–2026 Fulbright U.S. Scholar, I will conduct a four-month research and teaching residency at UNAMA – Universidade da Amazônia in Belém, Brazil. In collaboration with my host, Dr. Emilio Arruda Fikho, and his doctoral students, we are developing custom large language models (LLMs) to advance both academic and applied uses of generative AI in marketing. Our goal is to enhance economic development and foster trade opportunities between Brazil and the United States.
• Appointment to Advisory Board for Strategic AI Program University of San Francisco, School of Management — Fall 2024 Appointed to serve on the Advisory Board for the Strategic AI Program at the University of San Francisco’s School of Management, contributing expertise in generative AI, business innovation, and international education strategy.
• Tiny Pi, Mighty Alexa AI: Alpaca LLMs Trained on OpenStax Textbooks Awarded a $1,500 research grant from the PennWest Faculty Professional Development Fund (Fall 2024) to develop interactive AI-enhanced textbooks using Alpaca large language models and OpenStax content.
• Faculty Future Readiness Academy, presentations and faculty workshops about cutting edge technologies, Penn State New Kensington, May 15-17, 2024
• AI Revolution in the Rust Belt: Exploring the Potential of Generative AI for SMEs in Western Pennsylvania Association of Marketing Theory and Practice Annual Conference, Sonesta Resort, Hilton Head Island, SC, March 13-16, 2024
• Generative AI Applications for SME’s $1,500.00 research grant from the PennWest Faculty Professional Development Fund, Spring 2024
• Faculty Future Readiness Academy, presentations and faculty workshops about Generative AI and Higher Ed, Penn State New Kensington, May 15-17, 2023
• Generative AI in Higher Education: Promises and Perils Presentation to Center for Faculty Excellence, PennWest University, March 28, 2023
• Not Just for Plagiarism Anymore: Higher Ed Applications for Generative AI $1,500.00 research grant from the PennWest Faculty Professional Development Fund, Spring 2023

• Copies of Publications at www.MarkPhD.com & https://www.researchgate.net/profile/Mark-Lennon
• Braving bitcoin: A technology acceptance model analysis with D. Folkinshteyn Journal of Information Technology Case and Application Research, Taylor & Francis, Routledge Publishing 18:4. pp 220-249, 02 Feb 2017
• From Bit Valley to Bitcoin: The NASDAQ Odyssey with D. Folkinshteyn Global Journal of Business Research, Institute for Business and Finance Research, Vol. 11, No. 1, 2017
• A Tale of Two Tech: Bitcoin and the WWW with D. Folkinshteyn and T. Reilly, Journal of Strategic and International Studies, Volume (X), Issue 2, March 2015
• The Bitcoin Mirage: An Oasis of Financial Remittance with D. Folkinshteyn and T. Reilly, Journal of Strategic and International Studies, Volume (X), Issue 2, March 2015
• How to Justify Purchase of an iPad: Users of the Latest Launch with Emilio Arruda-Filho and Rosa Maria Chaves Journal of Technology Management and Innovation, Volume 9, No. 3, Sep 2014
• The Use of iPocket Coach in Business Education with T. Girard and R. Litzinger, Journal of Applied Research in Higher Education Vol. 5, No. 2, 2013 Higher Education Theory and Practice, Vol. 13, No. 1, 2013
• East Asian Supply Chains: Designer Mobile Phones International Journal of Management and Decision Making, Vol. 11, Nos. 3/4, 2011
• Competitive Forces in Japanese Mobile Telephony: The Case of NTT DoCoMo and KDDI International Journal of Management and Decision Making, Vol. 11, Nos. 3/4, 2011
• How iPhone Innovators changed their Consumption Patterns in iDay2: Hedonic Post or Brand Devotion with Emilio Arruda-Filho International Journal of Information Management, Vol. 3, 2011