Mark Masur
Chicago,IL
Summary
Seasoned SEO specialist offering 5 years of related experience, results-driven approach and dedication to achieve remarkable client results. Leads routine operations and special projects for new and established customers. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
5
5
years of professional experience
Work History
SEO Specialist
AmericanEagle.com Inc.
05.2022 - Current
- Lead SEO strategy and campaigns for 15 small to medium size businesses and 7 large enterprise clients valued between $50k to $2,500,000
- Execute keyword research, optimize meta data, enhance on-page content, write blogs, and perform link-building tactics to increase organic traffic by 75% YoY on average
- Identify and fix crawling, indexing, and ranking errors using Screaming Frog and Google Search Console, increasing organic traffic by 15-30% and reducing website errors by 95% on average
- Initiate the creation of a team-wide local SEO audit, increasing department efficiency by 50%
- Utilize local SEO strategies such as enhancing Google Business Profiles, Yext, Bing, creating hyperlocal content pieces, and recommending PR strategies to increase local traffic by at least 50% YoY.
SEO Specialist
Dealer Inspire
07.2020 - 04.2022
- Conducted keyword and competitor research through SEMrush creating data driven strategy calendars for client’s SEO strategy to increase organic traffic by at least 80% year over year
- Increased dealership top 10 and top 3 keywords by over 50% through service, landing, hyperlocal, blog, and comparison pages optimizations
- Optimized dealership’s core web pages to increase organic conversions through contact us forms, trade-in forms, and schedule services forms by at least 40% year over year
- Utilized Google Analytics, Google Search Console, and SEMrush tracking SEO progress to report metrics to management
- Ran A/B tests using Hotjar and Google Optimize to test different webpages, published the best results, and increased organic conversions by at least 20%
- Created and edited content based on keyword research following best SEO practices and utilizing a copywriting team
- Optimized clients’ Google Business Profile increasing local traffic by over 100% a year
- Performed technical audits through SEMrush, Google Search Console, and Screaming Frog to fix crawling, indexing, and ranking website errors
- Published content pieces on WordPress and other website platforms for car dealership clients
- Utilized CMS Front and Back End Development teams to implement custom pages, widgets, technical fixes, and website design updates.
Marketing Internship
Dabir Surfaces
05.2019 - 12.2019
- Developed an SEO campaign that increased organic web traffic and form fill conversions by 100% in less than a year
- Increased top 10 keywords by over 150% during internship by optimizing website content, backlinking strategies, image search, and additional best SEO practices
- Utilized SEMrush to provide competitor gap analysis and find opportunities to optimize core web pages content, increasing total keywords linked to website by over 100%
- Optimized Google Business Profile and facilitated a 100% increase of Google Business Profile clicks and local hospital form fills
- Collaborated with copywriters to write, edit, and publish content on company website through WordPress.
Education
Master of Science (MS) - Marketing
DePaul University, Kellstadt School of Business
06.2020
Bachelor of Science (BS) - Business Management
Eastern Illinois University
05.2016
Skills
- SEO Reporting
- Backlink Analysis
- On-Page Optimization
- Technical SEO
- Image Optimization
- Keyword optimization
- Keyword Research
- HTML and CSS Knowledge
- GA4
- Google Search Console
- Google Ads Keyword Planner
- Google Tag Manager
- Google Business Profile
- SEMrush
- HTML
- Schema Markup
- JavaScript
- Yext
- Screaming Frog
- WordPress
- Sitecore
- Salesforce
- Microsoft Office Suite
- Confluence
- Jira
Timeline
SEO Specialist
AmericanEagle.com Inc.
05.2022 - Current
SEO Specialist
Dealer Inspire
07.2020 - 04.2022
Marketing Internship
Dabir Surfaces
05.2019 - 12.2019
Master of Science (MS) - Marketing
DePaul University, Kellstadt School of Business
Bachelor of Science (BS) - Business Management
Eastern Illinois University