Summary
Overview
Skills
Work History
Education
Certification
Accomplishments
ResearchAssistant

MARK MONSTROLA

DENVER,CO

Summary

Creative, data-driven problem solver with a unique blend of experience and proven track record in management, communication, sales, and marketing. An effective, autonomous worker and team player dedicated to driving revenue with an empathetic, consultative approach and a passion for learning and coaching.

Overview

16
16
years of professional experience
7
7

Years of Sales & Marketing Experience

5
5

Professional Certificates

2
2

Years of Managerial Experience

Skills

  • Sales Enablement
  • Revenue Strategy
  • Sales Management
  • Project Management
  • Lead Generation
  • Digital Marketing
  • Public Speaking
  • Go-To-Market Strategy
  • Negotiation Tactics
  • Media Strategy
  • Media Buying
  • Data Analytics

Work History

DIRECTOR - DIGITAL BUSINESS DEVELOPMENT

Univision
10.2022 - 07.2023
  • Managed a team of five Central Region Sales Executives to exceed budget goals in 2 of 3 quarters, selling digital media and experiential advertising campaigns.
  • Assisted with development of new SQL parameters through cross-team collaboration, to optimize messaging, strategic planning, and revenue generation.
  • Developed ‘sales and marketing playbooks’ including value proposition updates, new pipeline assets, presentation storylines, and sales training.
  • Project managed the deployment of closed/won, digital-advertising campaigns, through detailed communication with cross-team colleagues and clients.
  • Improved operational efficiencies by creating individual and team databases, designed for asset collaboration, communication, and other individualized needs.
  • Leveraged data analytics to inform decision-making in areas such as sales forecasting, budgeting, and areas of potential optimization.
  • Regularly delivered customized sales presentations, both in-person and online, to advertising agencies and executives of B2B/B2C brands to drive new business.
  • Helped secure key partnerships, contributing to the company’s goal of growing the ViX Streaming Video brand and revenue streams.
  • Enhanced proficiencies with sales and client management software such as Hubspot and ZoomInfo.
  • Established weekly 1-on-1 meetings with AEs to review client outcomes, pipeline momentum, areas of improvement and any client or employee feedback.

ACCOUNT EXECUTIVE

Viant Technology Inc.
06.2022 - 08.2022
  • Secured ‘Adelphic’ DSP Software a spot as a finalist for the ‘Preferred DSP Partner’ for one of the largest audio & digital media companies in the US.
  • Assisted in development of a “White Label Program” aimed at closing larger, more complex clients, while streamlining project management.
  • Received Salesforce training focused on project management of cross-team deliverables while maintaining pipeline momentum.
  • Received education on ‘Programmatic Theory, Strategy and Process’, earning a Viant ‘Adelphic’ DSP Certification and Programmatic Advertising Certification.

INTEGRATED ACCOUNT EXECUTIVE

Scripps Media, Inc
12.2018 - 06.2022
  • Exceeded sales targets consistently by averaging 135.8% to goal, across all billing lines, from Q1 2020 until my departure.
  • Cold sourced, pitched, and closed the 2nd largest streaming deal, by a local Account Executive, in company history, at the time.
  • Cold sourced, pitched, and closed the only national “Newsy Brand Studio” story ever sold, before it was sunset in 2020.
  • Developed complex, omni-channel advertising campaigns, for local and national clients, informed by intel gathered in needs analysis meetings.
  • Identified new Ideal Customer Profiles and Buyer Personas, enabling relationship development with regional and national digital-campaign prospects.
  • Simultaneously project managed execution of numerous paid advertising campaigns while maintaining lead pipeline momentum to achieve revenue goals.
  • Analyzed raw campaign-data to inform new-business strategy optimization and identify specific client upsell opportunities.
  • Implemented tools, created in Excel, to optimize customer success processes and project management efficiency, specifically for large, complex campaigns.
  • Developed personalized, industry-specific outreach sequences directed at key stakeholders within companies across numerous verticals.
  • Helped coach colleagues and new hires regarding outreach strategies and asset deployment to assist in closing larger deals and shorten sales cycles.
  • Monitored industry trends and often adjusted strategies, to maintain a competitive edge in the market.

Manager of Business Development and Sales

CMI Mechanical
10.2017 - 12.2018
  • Led development of the Go-To-Market strategy for the company’s relaunch of the “National Services” division.
  • Created demand generation strategies by developing top-of-funnel content such as written blogs, instructional videos, and website redevelopment for SEO.
  • Built lead generation strategies through customized content creation, such as white papers, webinars, automated email campaigns and live events.
  • Developed and managed paid media strategies, including PPC, targeted digital video, display, social media, email, and print ad campaigns.
  • Successfully aligned executives, sales, finance, and client success teams to help develop top-of-funnel content, with a goal of maximizing first-year revenue.
  • Closed multiple new-business B2B clients, to help the ‘National Team’ achieve our goal of consistently growing MoM revenue following GTM implementation.
  • Built sales and marketing tech stacks to help scale client capacity by automating processes, reducing workloads, and bettering the client experience.

Co-Founder

HEADS-UP
07.2016 - 10.2017
  • Oversaw front-end development of an enterprise data-analytics platform, providing scalable, event and weather driven adjustments to B2C sales forecasts..
  • Participated in Boomtown Start-up Accelerator in Boulder, CO, where I learned how to raise investment, build a scalable product, and find product-market fit
  • Helped raise $350,000 in seed funding by networking and conveying the company’s unique value proposition to private and public investors.
  • Developed and delivered business plans, strategies, and pitch decks to help convey the story of the company’s long-term vision and profitability trajectory.
  • Closed our first enterprise customer - a restaurant chain with roughly 40 US locations.

Weekend Meteorologist

KDVR-TV
09.2015 - 02.2017
  • Communicated complex weather information by developing and delivering concise, understandable stories, for live-television audiences.
  • Created and delivered visual presentations to accompany the verbal weather story, designed to be attention-grabbing and memorable.
  • Developed and delivered an education series, teaching weather in schools with students ranging from K-12.

Weekday Morning Meteorologist

KXAN-TV/NBC
08.2012 - 09.2015
  • Won a Regional Emmy Award as a contributor and co-writer of a 30-minute weather special correctly predicting historic 2015 central Texas flooding.
  • Volunteered and emceed at community events throughout central Texas.

Weekday Morning Meteorologist

WFMJ-TV/NBC
06.2007 - 08.2012

Education

Bachelor of Science - Atmospheric Sciences And Meteorology

THE PENNSYLVANIA STATE UNIVERSITY
State College

Business Education -

BOOMTOWN STARTUP ACCELERATOR
Boulder
05.2017

Certification

  • CURRENTLY ENROLLED - Data Camp - Introduction to SQL and R Programming Languages
  • CURRENTLY ENROLLED - Data Camp - Database Construction and Data Analytics
  • CURRENTLY ENROLLED - Data Camp - A.I. Fundamentals
  • CERTIFICATION - Viant Technology - Programmatic Advertising - Received June 2022
  • CERTIFICATION - Viant Technology - Adelphic DSP Certification - Received June 2022
  • CERTIFICATION - Hubspot Academy - Sales Enablement - Valid Through 2025
  • CERTIFICATION - Hubspot Academy - Inside Sales - Valid Through 2025
  • CERTIFICATION - Google - Google Analytics - Valid Through 2025

Accomplishments

  • Lone Star Emmy Award - 2015
  • American Meteorological Society - Television Seal of Approval - #1789

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MARK MONSTROLA