Mark Peterson
Minneapolis,MN
Summary
Experienced Enterprise Account director with 15+ years of building successful MarTech partnerships with some of the most recognizable brands in the world. Fueled by an undeniable passion for working with people, operational excellence, and authentic leadership - thrives in business and Technology transformations in support of larger account and marketing strategy.
Overview
13
13
years of professional experience
Work History
Senior Director of Client Services
Kobie Marketing
07.2016 - 03.2024
- Owned ~$10 Million in billings each year for Enterprise Retail accounts - overseeing all projects, tasks, and Loyalty initiatives for Fortune 100 retail brand and top QSR accounts
- Annual revenue and margin increases upwards of 5% YoY, doubled portfolio revenue since 2021
- Owned prioritization, pricing and billing of all IT development and QA work, and supporting strategy for team of over 20 people
- Led company's first tech platform transformation from 'Classic' to 'Alchemy X' for large QSR client
- Monthly invoicing and resource allocation, contract negotiations and overall P&L
- Increased CSAT/NPS scores over 30% (since 2018), and highest in the company, 9.0 average
- Led project that won 2017 American Advertising Award (ADDY) in Advertising Industry Self-Promotion, Special Events category
- Previous roles: Account Manager (2016-2017), Sr. Account Manager (2017-2019), Director (2019-2022)
Account Manager / Executive
E Group Inc.
01.2013 - 01.2016
- Managed loyalty/engagement programs and digital sales tools in B2B, B2C, Professional Sports & Entertainment, Non-Profit
- Oversaw more than 17 client brand programs
- Led strategic promotions that consistently lead to 20%-200% positive change in desired behaviors (spend, retention, attendance, engagement etc.)
Member Services Manager
Re:member Group
01.2011 - 01.2013
- Lead on-site loyalty program training for new program launches, and monthly for new hires
- Created Call Center process, tracking system and decreased customer calls by 20%
- Conducted local 12 brand competitive market analysis for clients for optimizing sales and loyalty promotions.
Education
Bachelor of Arts - Marketing Management / Business Administration
University of St. Thomas Opus College of Business
St. Paul, MinnesotaSkills
- BUILDING TRUST & RELATIONSHIPS
- SALES & MARKETING STRATEGY
- ACCOUNT MANAGEMENT
- CONSULTATIVE SALES
- COMMUNICATION & STORYTELLING
- STRATEGIC THINKING
- CLIENT DEVELOPMENT & SUCCESS
- ACTIVE LISTENING
- INSPIRING OTHERS TO ACTION
- CREATIVITY & COLLABORATION
- GRIT
- IDEATION TO ACTION
- EMPATHETIC LEADERSHIP
- UNCOVERING PAIN POINTS
- FINDING A WAY
- TRAINING
- ADAPTABILITY
- Strategic Planning
- Project Management
- People Management
- Program Management
- Business Planning
- Negotiation
- Information Technology Management
- Business Development
- Budget Control
- Team Leadership
- Decision-Making
- Training and Development
- proficiencies
- MICROSOFT OFFICE SUITE
SALESFORCE MARKETING CLOUD
ORACLE CLOUD
INFRASTRUCTURE
GOOGLE ANALYTICS
TABLEAU
AZURE DEVOPS/JIRA
SNOWFLAKE
SIGMA
SQL/SSRS SERVER (READ)
AMAZON WEB SERVICES (AWS)
SURVEY MONKEY
Affiliations
- Edina Football Association, Board Member, 2019-01-01, Present, Lead pre-season campaign that lead to on-time enrollments achieving 120% of target for grade 9-12 sign ups.
- Edina Football Association, Volunteer Coach, 2010-01-01, 2016-12-31
- Varsity Coach 2010-2013, 30-60 student athletes, State Tournament 2010
- 8th grade Coach 2010-2016, 15-20 student athletes, League Champions 2010
- Colon Cancer Coalition, Enthusiast, 2015-01-01, Present, Annual Fundraisers raised over $30K for CCC and families impacted by colon cancer
Timeline
Senior Director of Client Services
Kobie Marketing
07.2016 - 03.2024
Account Manager / Executive
E Group Inc.
01.2013 - 01.2016
Member Services Manager
Re:member Group
01.2011 - 01.2013
Bachelor of Arts - Marketing Management / Business Administration
University of St. Thomas Opus College of Business
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