Summary
Overview
Work History
Education
Skills
Timeline
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Mark Piersma

Oriskany,NY

Summary

Seasoned by 20 years in the Public Relations/Marketing field. High energy team leader who loves a good challenge and bringing along others to conqueror it. Creative mind that is always looking for the next snapshot. Intimate knowledge of the community that we live in and the clients that we serve. Offering well-rounded set of skills ideal for Marketing Media Coordinator role, eager to learn and grow in this dynamic field. Delivers foundational understanding of social media strategies and digital tools, ready to use and develop content creation and data analysis skills in Marketing & Public Relations Manager role.

Overview

17
17
years of professional experience

Work History

Consumer Services Manager

Bonide Products Oriskany NY
07.2021 - Current
  • Supervise the Consumer Service Department
  • Respond to consumer inquiries in a timely manner via email web chat and phone calls
  • Process refund requests
  • Ship replacement parts
  • Produce in-house product education videos
  • Process billing invoices for department-related services
  • Perform other duties and responsibilities as assigned

Wholesale Manager

Utica Coffee Roasting Company
11.2024 - 09.2025
  • Managed vendor relationships to ensure timely product delivery and quality compliance.
  • Analyzed sales data to forecast trends and adjust purchasing strategies accordingly.
  • Led cross-functional meetings to align sales goals with inventory management efforts.
  • Conducted market research to identify new opportunities for product expansion and diversification.
  • Collaborated with marketing teams to develop promotional strategies that increased product visibility in the market.
  • Managed inventory effectively for optimal product availability and minimized overstock situations.
  • Leveraged data analysis tools to identify trends in inventory management, leading to improved forecasting accuracy.
  • Developed and executed marketing strategies for increased brand visibility within the wholesale market.
  • Implemented innovative merchandising displays that attracted new clients and boosted sales figures.
  • Delivered exceptional customer service while resolving disputes or addressing concerns promptly, maintaining high levels of client retention.

Mohawk Valley Region Contact Tracer

NYS Contact Tracing Call Center
01.2021 - 01.2021
  • Made contact and conducted interviews related to COVID-19 contact tracing throughout six counties
  • Employed critical thinking and followed proper procedure
  • Stay up to date and execute daily procedural changes
  • Adhered to strict guidelines set forth by the NYS Department of Health
  • Member of select Team handling Vaccination Status of contacts

Marketing Director/Front End Manager

Feast & Festivities by O'Connors
01.2019 - 01.2020
  • Created content for social media
  • Handled event catering orders
  • Coordinated day-to-day operations
  • Followed up with corporate clients to ensure accuracy and quality
  • Assisted with weekly payroll operations

Events Coordinator/Customer Experience

Utica Zoo
01.2018 - 01.2020
  • Coordinate signature events (Wine in the Wilderness, Brewfest, Spooktacular, etc.)
  • Manage Pavilion Rentals
  • Responsible for positive customer experience
  • Coordinate events with outside agencies
  • Oversee janitorial staff
  • Provide pertinent information for promotional use
  • Perform other duties and responsibilities as assigned

Public Relations/Marketing Director/Thendara Manager

Adirondack Railroad
01.2016 - 01.2019
  • Oversee full operations of the Railbikes and Marketing department. Responsible for implementing a cohesive marketing strategy
  • Manage an $80,000 marketing budget
  • Conceptualize and execute social media campaigns
  • Grew the ASRR social media presence across various platforms
  • Monitored industry blogs and websites for relevant material
  • Coordinated social media campaigns with outside agencies
  • Planned targeted advertising on Facebook for specific events
  • Design yearly informational brochures
  • Conceptualize and execute events
  • Plan/order merchandise for gift shop sales
  • Ensure all safety standards are met
  • Interact with passengers to provide an enjoyable experience
  • Engage with the local business community building to build partnerships

Main morning show Host

100.7 WUTQ Talk of the Town
01.2009 - 01.2018
  • Hosted a 4-hour radio program focused on the local community and issues of the Mohawk Valley
  • Scheduled daily guest
  • Updated website and all social media

Education

High School Diploma -

Oriskany High School
Oriskany NY

Skills

  • Excellent Communication Skills
  • Customer Service
  • Tech Savvy
  • Attention to Detail
  • Creative Writing
  • Social Media Management
  • Quick Learner
  • Insightful
  • Team leadership
  • Multitasking and organization
  • Critical thinking
  • Goal oriented
  • Team collaboration and leadership
  • Employee relations
  • KPI monitoring
  • Project management
  • Rapport building
  • Relationship building
  • Culture development
  • Proficient in Microsoft Office programs
  • Verbal and written communication

Timeline

Wholesale Manager

Utica Coffee Roasting Company
11.2024 - 09.2025

Consumer Services Manager

Bonide Products Oriskany NY
07.2021 - Current

Mohawk Valley Region Contact Tracer

NYS Contact Tracing Call Center
01.2021 - 01.2021

Marketing Director/Front End Manager

Feast & Festivities by O'Connors
01.2019 - 01.2020

Events Coordinator/Customer Experience

Utica Zoo
01.2018 - 01.2020

Public Relations/Marketing Director/Thendara Manager

Adirondack Railroad
01.2016 - 01.2019

Main morning show Host

100.7 WUTQ Talk of the Town
01.2009 - 01.2018

High School Diploma -

Oriskany High School

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