Summary
Overview
Work History
Education
Skills
Affiliations
running, golfing, pickle ball, tennis, and gardening
Timeline
Generic

Mark Platt

Boca Raton,FL

Summary

*take lead on task development and implementation

*focus on the goals at hand

*team player

*relationship driven sales through strong commitment to

provide trust,detailed customer service, and integrity.

*always open to learning from others wisdom


Overview

43
43
years of professional experience

Work History

Wholesale Seafood Sales and Marketing

Collins Fish And Seafood
10.2010 - Current
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Assisted in development of products and services previously unrepresented in industry to increase shares in new markets [Number]%.
  • Planned marketing initiatives and leveraged referral networks to promote business development.
  • Updated customer database and generated lists and counts for direct marketing projects.
  • Onboarded new team members and coached personnel in marketing tasks.
  • Completed in-depth reviews of market conditions and customer preferences.

President/Sales Manager

Shifco Inc.
02.1994 - 09.2010
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
  • Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
  • Met with clients, delivering presentations, and educating on product and service features and offerings.
  • Established and cultivated solid business relationships with new or existing customers.
  • Closed lucrative sales deals using strong negotiation and persuasion skills.
  • Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
  • Built relationships with customers and community to establish long-term business growth.

Wholesale/Distribution Sales Representative

National Partitions Inc
08.1993 - 01.1994
  • Provided superior service to customers by quickly responding to requests, suggestions and concerns.
  • Developed methods and procedures to increase sales, expand markets and promote business.
  • Contacted regular and prospective customers to demonstrate products, explain product features and solicit orders.
  • Managed prospective leads and existing accounts to accurately forecast revenue and develop long-term business partnerships.

Production Manager/Partner

Bubbies Ruggies
03.1992 - 01.1993
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.

Residential Building Products Sales and Marketing

Alside Inc. Div. Of US STEEL Corp.
09.1980 - 01.1992
  • Identified appropriate marketing channels and target customers for campaigns.
  • Developed campaigns and specific marketing strategies for clients.
  • Wrote engaging and successful marketing, advertising, and website copy.
  • Conducted research to analyze customers' behavior, preferences and purchasing habits.
  • Tracked various product sales and costs by analyzing and entering sales, business data and expenses.
  • Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue [Number]%.
  • Designed and implemented advertising and public relations activities.
  • Shadowed senior personnel on complex marketing pursuits to build skills set.
  • Maintained inventory of marketing literature, archive files and sample files.
  • Shipped samples to potential clients and kept appropriate amount of samples on hand for meetings, customer presentations and for sales team use.
  • Tracked trade show expenses to maintain budget.

Education

Bachelor of Arts - Philosophy And Psychology

Kent State University
Kent, OH
08.1980

Skills

  • Blog Posts
  • Target Segmentation
  • Admissions Screening
  • New Business Opportunities
  • Sales and Marketing Methods
  • Public Relations
  • Product Launching
  • Optimizing Profitability
  • Promotional Campaigns
  • Market Planning and Execution

Affiliations

american culinary association associate

running, golfing, pickle ball, tennis, and gardening

I have been running distances for nearly 40 years,  I have run over 30 full marathons.  I am one of the miami marathon steakers-about 65 runners have run all 23 consecutive events.  I use the other sports as cross training.  Gardening is very special because i started to cut my lawn growing up in Hihgland Park Il, when I was 9 years old.

Timeline

Wholesale Seafood Sales and Marketing

Collins Fish And Seafood
10.2010 - Current

President/Sales Manager

Shifco Inc.
02.1994 - 09.2010

Wholesale/Distribution Sales Representative

National Partitions Inc
08.1993 - 01.1994

Production Manager/Partner

Bubbies Ruggies
03.1992 - 01.1993

Residential Building Products Sales and Marketing

Alside Inc. Div. Of US STEEL Corp.
09.1980 - 01.1992

Bachelor of Arts - Philosophy And Psychology

Kent State University

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Mark Platt