Mark Porter

• Delivered high-quality solutions for clients through comprehensive research and analysis of industry trends.
• Developed innovative strategies to address complex business challenges, resulting in increased profitability for clients.
• Presented findings and recommendations to executive-level stakeholders, effectively communicating key insights and action plans.
• Streamlined processes to cut downtime and optimize employee productivity.
• Troubleshot issues by understanding issue, diagnosing root cause and coming up with effective solutions.
• Facilitated workshops with clients to identify pain points, establish goals, and define actionable steps towards achieving desired outcomes.
• Prioritized projects and project tasks depending upon key milestones and deadline dates.
• Collaborated with internal teams to develop customized solutions that addressed unique client needs.
• Managed cross-functional teams to ensure timely delivery of high-quality solutions for various projects.
• Identified key areas in need of improvement and implemented plans to rectify issues.
• Optimized resource allocation by analyzing project requirements thoroughly and assigning appropriate personnel.
• Monitored and managed staff performance to attain target metrics both individually and team unit.
• Determined areas for improvement and implemented processes to alleviate problems.
• Presented project scopes to employees and executives, proposing timelines, budgets and specifications.
• Identified new revenue ideas and opportunities within existing markets.
• Collaborated with teams to define, strategize, and implement marketing and web strategies.
• Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
• Gathered, organized and input information into digital database.
• Educated staff on organizational mission and goals to help employees achieve success.
• Maintained overall safe work environment with employee training programs and enforcement of safety procedures.
• Developed custom solutions based upon clients' strict requirements.
• Exceeded customer requirements with accurate and deliverable solutions.
• Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.
• Streamlined project management processes, improving efficiency and reducing overall costs.

Supporting 150+ customer requests regularly

• Devising and implementing successful customer campaigns.
• Increased website traffic by implementing strategic SEO techniques and optimizing on-page content.
• Improved user experience through comprehensive site audits and meticulous attention to detail.
• Implemented link-building strategies designed to increase domain authority and improve search visibility.
• Collaborated with cross-functional teams to develop integrated digital marketing campaigns that aligned with overall business objectives.
• Managed a team of content creators to ensure timely production of high-quality, optimized materials.
• Analyzed website analytics data to identify opportunities for growth and optimization.
• Developed detailed reports on campaign performance using various analytics tools, presenting findings to stakeholders in an easily digestible format.
• Completed keyword research to target clients based on keyword targeting.
• Created dynamic SEO strategies to exceed market competitors and meet client needs.
• Developed and implemented quality link-building strategies.
• Executed tests and collected and analyzed data to identify trends and insights and achieve maximum ROI in paid search campaigns.
• Reviewed and optimized client sites to improve keyword targeting URL strategies, website architecture and content.
• Performed in-depth analysis of new client sites.
• Analyzed and audited clients' websites to address performance issues.
• Managed campaign expenses to stay on budget, estimating monthly costs and reconciling discrepancies.
• Worked with development team to properly implement SEO best practices on newly developed code.
• Launched successful digital marketing campaigns that achieved goals for increased website traffic.
• Improved website visibility through development and implementation of SEO strategies.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Continually maintained and improved company's reputation and positive image in markets served.
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
• Conducted market research to identify new opportunities and target markets.
• Devised content strategy to effectively engage target audiences.

Managed over 200 SEO accounts simultaneously

Award-winning, multi-account management

Researched and created analytical and critical reports

Trained new employees

Award-winning customer service and support.

• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Educated clients on new products or services to increase customer engagement with brand.
• Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
• Collaborated with sales team to identify potential upsell opportunities and expand client base.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Actively participated in networking events within the industry, expanding professional connections and generating leads.
• Oversaw new business development to generate sales leads, negotiate client pricing and forecast revenue.
• Recommended brand products to customers to encourage repeat purchases and foster customer loyalty.
• Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
• Built relationships with customers and community to promote long term business growth.
• Liaised with marketing and sales teams to develop targeted campaigns.
• Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
• Recorded accurate and efficient records in customer database.
• Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
• Set and achieved company defined sales goals.
• Selected correct products based on customer needs, product specifications and applicable regulations.
• Generated advertising brochure for vendor use.
• Promoted conversion of casual shoppers into customers through product knowledge and product solutions to meet customer needs.