Mark Ray
Lauderdale By The Sea,FL
Summary
Goal oriented National and International Sales Manager and corporate professional with extensive Sales Management, Sales Team Leadership, Marketing and Promotions experience within the Sports and Fitness industry. Strategic visionary with international, multi-brand, business development and product creation experience. Proven executive with instinctive ability to build, lead and inspire high-performance global teams, establish distribution channels, and execute product category market share growth. Outdoor enthusiast with a passion for sports, an active lifestyle, and inspiring others to excel.
Overview
34
34
years of professional experience
Work History
DIRECTOR OF BUSINESS DEVELOPMENT
Williams Jet Tenders USA
08.2020 - 04.2024
- Identified and obtained new market place distribution yielding a dealer base increase of 150%
- Developed customized solutions tailored specifically to market place demands, leading to a 20% year over year average growth
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Leveraged industry trends and competitive analysis to improve customer relationship building
- Negotiated, prepared, and signed contracts with clients
SALES MANAGER OF THE AMERICAS
SEABOB CAYAGOS AMERICA
01.2018 - 08.2020
- Responsible for new business development and account management in the Americas (North/South/Central)
- Developed retailer sales program and 'Go-to-market' strategy by region
- Managed all retail and corporate partner relationships in the Americas
- Effectively managed quarterly budgets and sales plan
- Exploited sales and promotional opportunities in response to anticipated new product introductions
- Coordinated PR and trade show opportunities that coincide with corporate initiatives.
DIRECTOR OF INTERNATIONAL SALES
G-FORM
01.2015 - 12.2017
- Responsible for re-designing global sales structure across multiple channels of sport (Soccer/cycling/baseball/snow/skate/SUP)
- Managed global sales division including in-house sales, outside sales agencies and sales support staff with a team in excess of 45 sales professionals
- Created and implemented sales budgets, forecasts and incentive plans with P&L accountability
- Developed retail sales programs for new and existing product lines
- Managed global relationships between distributors and retailers with focus on new business development in Southeast Asia
- Worked in conjunction with product and marketing teams to establish a 'go-to-market' strategy across all global categories
- Partnered to develop global retail point of purchase displays and collateral
- Identified and developed strategic OEM partnerships (Burton/Bauer/Military)
REGIONAL / NATIONAL SALES MANAGER
CANNONDALE Bicycles/Motorsports
01.1997 - 01.2015
- Responsible for US western region sales and distribution with a sales team of 11 sales representatives
- Managed outside sales division/account managers responsible for 35% of total NA revenue year of year
- Managed regional monthly, quarterly and yearly sales forecasts with P&L accountability
- Worked with engineers, product managers and graphic design teams to develop upcoming product lines and model year introductions
- Developed long standing charitable relationships with AIDS LifeCycle and Best Buddies providing direct retailer benefit and sales growth at local, regional and national events.
ENTERTAINMENT MARKETING MANAGER
NIKE, Inc.
01.1990 - 01.1997
- Served as a liaison between NIKE, Inc and the entertainment industry
- Coordinated marketing and promotional efforts in support of the company's brand identity
- Exploited tie-in promotional opportunities in response to anticipated new product introductions, special events and upcoming promotions
- Product purchase manager for all footwear and apparel inventory
- Worked at a grass-roots level to foster community relations with product donations and athlete and celebrity appearances at charity/fund-raising events in support of companies brand image
Education
Bachelor of Science - Business Management
UNIVERSITY OF PHOENIX
Los Angeles, CASkills
- Sales training and leadership
- Vendor management
- Pipeline development
- Sales pipeline management
- Cash-flow analysis
- Order management
- Relationship building and rapport
- Budget forecasting
- Prospect targeting
- New Business Development
Timeline
DIRECTOR OF BUSINESS DEVELOPMENT
Williams Jet Tenders USA
08.2020 - 04.2024
SALES MANAGER OF THE AMERICAS
SEABOB CAYAGOS AMERICA
01.2018 - 08.2020
DIRECTOR OF INTERNATIONAL SALES
G-FORM
01.2015 - 12.2017
REGIONAL / NATIONAL SALES MANAGER
CANNONDALE Bicycles/Motorsports
01.1997 - 01.2015
ENTERTAINMENT MARKETING MANAGER
NIKE, Inc.
01.1990 - 01.1997
Bachelor of Science - Business Management
UNIVERSITY OF PHOENIX
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