Summary
Overview
Work History
Education
Skills
Timeline
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Mark Reed

Staunton,VA

Summary

Dynamic leader with a proven track record at SFERRA, where I expanded the sales team from 8 to 26 members and spearheaded the development of a nationwide sales strategy. Skilled in building lasting relationships and training teams to excel in luxury market sales. Having a passion for home and home products, I enjoy keeping up with current market trends and also what our competitors are doing. I have been on the soft goods side of home for many years and excited to have the opportunity to learn an entirely new products category.

Overview

29
29
years of professional experience

Work History

Vice President of Sales

SFERRA
11.2009 - 12.2024
  • Created a nationwide sales team of 26 sales representatives- they had 8 when I started.
  • Assisted our design/product development team with the collections and products we were introducing.
  • Traveled with our reps to visit accounts when introducing new collections and worked together with the store owners/salespeople on ways to grow their business.
  • Twice a year prepared our Atlanta showroom for market and also worked the show with our representatives- we had a New York showroom but gave it up several years back.
  • Worked with our CFO on budgets and forecast to continue to grow the business and discuss trends.
  • I am in constant contact with our reps knowing what accounts they are visiting and usually speak afterwards to see how their visits went and if there were any problems/challenges or even success stories to report to our executive team.
  • Participate in weekly staff meeting to discuss my channel of business and be made aware of other sales channels activities.



Director of Sales

Pratesi Linens
11.1995 - 12.2009
  • I started as a salesperson in the store, was promoted to store manager and then helped develop a wholesale division.
  • Once the store manager, I hired and trained our sales staff.
  • Did trunk shows in select markets where we did not have stores like Nashville, Aspen, Vancouver, Detroit, and Atlanta.
  • Starting the wholesale division I approached bedding/home/lifestyle stores in hopes to open accounts- we had a higher price point product so it was always a challenge to find the best fitting partners.


Education

High School Diploma -

Riverheads High School
Staunton, VA
07-1986

Skills

  • I feel I have great people skills and building long lasting relationships is important to me
  • I am a great team player and not afraid of the hard work
  • I feel building people up will get the best results and lead people to success
  • I understand a luxury customer and the expectations they have when working with luxury brands
  • My technique of training is by education, selling luxury products can be intimidating and giving the reps/store owners/ selling staff the tools they need to explain what makes something luxury will help them be comfortable and sell with confidence
  • I really enjoy working in the home sector and take pride in my home, design has always been of interest to me

Timeline

Vice President of Sales

SFERRA
11.2009 - 12.2024

Director of Sales

Pratesi Linens
11.1995 - 12.2009

High School Diploma -

Riverheads High School

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Mark Reed