Summary
Overview
Work History
Education
Skills
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Professional Highlights
Personal Information
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Mark Rhodes

Long Beach,CA

Summary

Visionary Chief Commercialization Officer with a distinguished career spanning 25 years, collaborating with some of the world’s most iconic entertainment brands. Renowned for orchestrating transformative initiatives that fuel revenue growth and market expansion. A strategic leader renowned for conceptualizing and executing innovative commercial strategies that consistently exceed targets and propel organizational growth. Proficient in crafting holistic go-to-market plans, cultivating strategic alliances, and refining sales pipelines for optimal profitability. Recognized for adeptly navigating dynamic market landscapes, leading cross-functional teams to deliver impactful solutions, and fostering a culture of continuous innovation. Committed to leveraging cutting-edge insights to unlock new avenues of sustainable growth and elevate customer experiences. Areas of expertise include: Executive Prescence | Visionary Leadership | Adaptability |Business Development | Go-to-Market Strategy | Revenue Growth | Market Expansion |Strategic Planning | Sales Optimization | Licensing | Product Commercialization | Partnership Development | Brand Management |Market Intelligence | Competitive Analysis | Channel Management | Contract Negotiation | Trade Marketing

Overview

21
21
years of professional experience

Work History

Global Senior Vice President, Retail Business Development, Sales & Marketing

THE WALT DISNEY COMPANY
BURBANK, CA
01.2012 - 01.2024
  • Spearheaded and led retail business development, sales, and marketing initiatives for The Walt Disney Company across the entirety of North America, orchestrating a portfolio that consistently exceeded $14 billion in annual sales
  • Supervised a diverse team of over 35 domestic and international professionals within The Walt Disney Company, ensuring their alignment with corporate objectives and cultivating a culture of excellence
  • Orchestrated every facet of The Walt Disney Company's retail presence, curating an extensive portfolio featuring beloved franchises such as Mickey Mouse, Star Wars, Marvel, Princess, Pixar, Disney Channel, and Classic Disney.

Global Senior Vice President, Retail Business Development, Licensing, Entertainment Sales & Trade Marketing

MARVEL ENTERTAINMENT, INC.
MANHATTAN BEACH, CA
01.2005 - 01.2012
  • Orchestrated and drove all retail initiatives for Marvel in North America, ensuring strategic alignment and maximizing market impact
  • Spearheaded DVD retail marketing strategies for Marvel films distributed through major partners including Fox, Paramount, Universal, and Lionsgate, driving sales and brand visibility
  • Authored comprehensive retail, promotional, and licensee presentations, and sales materials, ensuring consistency and effectiveness in communication
  • Developed and executed trade marketing plans for all Marvel properties and merchandise programs, leveraging market insights to drive consumer engagement and sales growth.

Executive Director, Retail Business Development

WARNER BROS. CONSUMER PRODUCTS
BURBANK, CA
01.2003 - 01.2005
  • Oversaw and directed all aspects of US retail operations for Warner Bros.' licensing, managing brands such as Cartoon Network, Kids WB!, HBO, Warner Live Action, DC, WB TV, and others, driving brand visibility and revenue growth
  • This entailed keenly identifying emerging business prospects, analyzing market dynamics, and devising actionable strategies for market dominance
  • Provided strategic direction for trade advertisements, in-store signage, and retail circulars, ensuring cohesive and impactful marketing campaigns that resonated with target audiences and drove consumer engagement.

Director, Licensing Sales

MATTEL, INC.
El Segundo, CA

Senior Manager Licensing Sales

UNIVERSAL STUDIOS CONSUMER PRODUCTS
Universal City, CA

Regional Manager, 150+ doors

7-ELEVEN
Dallas, TX

Education

Bachelor of Science (B.S.) - Business administration and management

CALIFORNIA STATE UNIVERSITY OF LOS ANGELES

Skills

  • Executive presence
  • Visionary Leadership
  • Adaptability
  • Business Development
  • Go-to-Market Strategy
  • Revenue Growth
  • Market Expansion
  • Strategic Planning
  • Sales Optimization
  • Licensing
  • Product Commercialization
  • Partnership Development
  • Brand Management
  • Market Intelligence
  • Competitive Analysis
  • Channel Management
  • Contract Negotiation
  • Trade Marketing

State

CA

Page

2

City

Long Beach

Professional Highlights

  • Orchestrated sustained double-digit growth in retail sales and amplified the impact of Disney's intellectual property over a remarkable 14-year journey with the company, showcasing a proven track record of strategic excellence and market acumen.
  • Spearheaded a transformative period at Warner Bros. by quadrupling sales from previous years, leveraging innovative methodologies to introduce new brands, intellectual properties, and concepts to the market, driving unprecedented growth.
  • Skillfully facilitated seamless integration by overseeing the onboarding of Lucasfilm licensing staff, integrating 20th Century Fox personnel, and assimilating over 10 Fox team members into a unified and enduring Disney team.

Personal Information

Title: Global Head of Consumer Products

Timeline

Global Senior Vice President, Retail Business Development, Sales & Marketing

THE WALT DISNEY COMPANY
01.2012 - 01.2024

Global Senior Vice President, Retail Business Development, Licensing, Entertainment Sales & Trade Marketing

MARVEL ENTERTAINMENT, INC.
01.2005 - 01.2012

Executive Director, Retail Business Development

WARNER BROS. CONSUMER PRODUCTS
01.2003 - 01.2005

Director, Licensing Sales

MATTEL, INC.

Senior Manager Licensing Sales

UNIVERSAL STUDIOS CONSUMER PRODUCTS

Regional Manager, 150+ doors

7-ELEVEN

Bachelor of Science (B.S.) - Business administration and management

CALIFORNIA STATE UNIVERSITY OF LOS ANGELES

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