Mark Rigas

For 19 years, I owned and operated a Mister Softee Ice Cream Truck Franchise where I was responsible for overseeing all aspects of the business.

• I managed daily operations including inventory management, customer service, and staff supervision, ensuring that the business ran smoothly and efficiently.
• I handled all financial aspects of the business, including budgeting, accounts payable/receivable, and financial reporting. I ensured business my remained profitable and financially stable over the years.
• I developed marketing strategies to attract and retain customers. I also led sales initiatives, negotiating with suppliers and clients to maximize profits.
• Building strong relationships with customers was a top priority. I consistently worked to understand their needs and deliver services or products that met their expectations, leading to high customer satisfaction and repeat business.
• I implemented new technology, for example electronic forms of payment, Point of Sales systems which improved efficiency and enhanced the customer experience.
• My experience as a business owner - operator honed my skills for leadership, strategic planing, financial management, customer service, and problem solving.

• As an auto sales associate, I was responsible for guiding customers through the car buying process, from initial inquiries to finalizing sales. My duties included understanding customer needs, presenting suitable vehicle options, conducting test drives, negotiating pricing, and closing deals. I consistently met or exceeded sales targets through excellent customer service and product knowledge.