Mark Rogers
Coppell
Summary
Dynamic, results-driven Chief Revenue Officer with a proven record of scaling early-stage B2B SaaS companies from zero to multimillion-dollar ARR through disciplined go-to-market execution, intelligent automation innovation, and full-stack commercial leadership. Expertise in building products, people, and pipelines from the ground up—leading MVP development, sales organization design, demand generation, marketing, partnerships, and customer success to create repeatable, scalable growth. Recognized for building intelligent automation solutions purpose-built for the insurance industry, pioneering verticalized go-to-market models, and securing strategic partnerships to accelerate adoption. Adept at balancing strategy with execution—driving revenue, retention, and operational excellence across the entire customer lifecycle.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Chief Revenue Officer (CRO)
Coventus AI
03.2022 - Current
- Mission: Build and scale a next-generation AI automation platform for independent insurance agencies, from MVP to commercial traction.
- Highlights & Achievements:
- Scaled from concept to $3M ARR within three years through verticalized go-to-market strategies and disciplined sales operations.
- Guided the company through two mergers & acquisitions (M&A) sitting on the steering committee for both and ensuring YoY growth despite changes in people, processes and technology.
- Built an MVP intelligent automation product addressing high-impact insurance workflows (policy renewals, cancellations, document retrieval, and billing automation).
- Designed and launched a high-velocity demand generation engine that delivered consistent inbound opportunities through thought leadership, targeted campaigns, and industry partnerships.
- Established and led a hybrid sales organization (SDRs, AEs, Account Managers, and Marketing) focused on both new logo acquisition and account expansion.
- Developed compensation plans, playbooks, and enablement frameworks to optimize quota attainment, conversion rates, and deal velocity.
- Drove customer retention and success, implementing structured onboarding, QBRs, and upsell frameworks that increased customer wallet share by over 40%.
- Secured key strategic partnerships with leading insurance networks, technology vendors, and industry associations—creating recurring lead pipelines and joint marketing opportunities.
- Owned end-to-end revenue operations, including forecasting, pricing strategy, sales analytics, and CRM automation to ensure precision in pipeline visibility and investor reporting.
- Led brand and marketing strategy, including positioning, website development, and launch of “The AI Line Item” campaign to establish category leadership during budget season cycles.
- Served as executive sponsor for major accounts, building trust at the C-suite level and expanding adoption of automation across multiple business units.
- Built a propriety AI-driven sales process engine trained on a privately developed LLM, called GhostForce AI.
Managing Director | Enterprise and Government Sales - Western U.S.
Actsoft
11.2021 - 05.2022
- Delivered consistent revenue growth by developing and executing targeted sales strategies across the Western U.S.
- Built and led a high-performing team driving lead generation, new business acquisition, and client retention.
- Designed and implemented training programs that accelerated ramp time and improved team productivity.
- Increased regional market presence through strategic marketing initiatives, securing high-visibility conference placements, sponsorships, and brand partnerships.
- Expanded audience reach and lead pipeline by producing monthly webinars and tech talks across social media platforms.
Regional Director | Enterprise Sales, Western U.S.
Intrado (now Fusion Connect)
12.2020 - 11.2021
- Drove account growth and new business development across large enterprise clients, managing a portfolio exceeding $15M in annual revenue.
- Led digital transformation initiatives for Fortune 500 and global organizations, delivering technology solutions that optimized business operations and supported strategic growth.
- Oversaw full P&L accountability, ensuring revenue targets, profitability, and client satisfaction were consistently achieved.
Managing Client Partner
Verizon Business (Wireline)
08.2019 - 01.2021
- Principal account director of Fortune 500 clients within the Travel and Hospitality industry, delivering scalable IT solutions and driving business expansion within named accounts.
Senior Manager, Pricing Strategy & Go-to-Market Execution
Charter Communications (HQ)
01.2016 - 08.2019
- Key Achievements:
- Spearheaded the enterprise-wide launch of Spectrum Business Pricing & Packaging (SBPP), integrating 3 acquired companies and streamlining 9 legacy billing systems into a single scalable platform.
- Authored and deployed the SBPP Playbook, establishing standardized pricing, packaging, and operational policies post-merger to support national growth and alignment.
- Leadership Scope:
- Owned national go-to-market strategy, driving successful product launches and market expansions.
- Architected and refined business rules and marketing execution frameworks, resulting in improved operational efficiency, reduced churn, and accelerated adoption.
- Directed cross-functional program governance, ensuring alignment of timelines, resources, and organizational priorities from development through deployment.
- Led organizational enablement, equipping sales leadership and enterprise stakeholders with comprehensive training and tools to drive revenue performance.
- Managed and aligned Business Intelligence, Program Management, and Analytics teams to deliver data-driven insights, accurate forecasting, and on-time program execution.
Enterprise Sales Leader
Spectrum Enterprise
06.2014 - 01.2016
- Delivered consistent sales outperformance, achieving 120% of quota in 2014 and 178% in 2015; honored with the 2015 Achievers Cup Award for top performance.
- Led the development of a scalable partner ecosystem and business plan adopted as a corporate standard by senior leadership.
- Cultivated strategic, executive-level relationships within large enterprise accounts to drive revenue growth and long-term partnerships.
- Advised clients on complex business challenges, aligning technology solutions with evolving industry trends and organizational objectives.
- Negotiated high-value contracts, presented business cases to C-level stakeholders, and secured multi-year agreements.
- Provided executive oversight of forecasting, pipeline management, and account strategy, ensuring sustained revenue expansion and organizational growth.
Education
BBA - Management
Baylor University
Waco, TX01.2007
Skills
- GTM Strategy & Execution
- SaaS Revenue Growth (0 → $3M ARR)
- Intelligent Automation / AI Products
- Demand Generation & Pipeline Architecture
- Sales Leadership & Territory Design
- Marketing & Brand Development
- Customer Success & Expansion Strategy
- Strategic Partnerships & Channel Development
- Forecasting, KPIs & Revenue Operations
- Fundraising, Pitching & Investor Readiness
- Data-driven decision making
- Pricing strategy
Affiliations
Applied Client Network, NetVU, Hawksoft User Group, Independent Insurance Agents of Texas, Independent Insurance Agents of Dallas, Catalyit, Inc 5000, Tech Titans, Richardson Chamber of Commerce.
Certification
- Eleviant Sales Acceleration Certification - Eleviant Learning & Development - May 2022 - Present
- HubSpot Sales Management Certification - HubSpot CRM - May 2022
- Rutgers Cybersecurity Certification - Rutgers University - Nov 2019
- Sales Excellence Certification - Sales Excellence Academy - Sept 2019
- Altify Sales Velocity Certification - Altify - May 2018
Timeline
Chief Revenue Officer (CRO)
Coventus AI
03.2022 - Current
Managing Director | Enterprise and Government Sales - Western U.S.
Actsoft
11.2021 - 05.2022
Regional Director | Enterprise Sales, Western U.S.
Intrado (now Fusion Connect)
12.2020 - 11.2021
Managing Client Partner
Verizon Business (Wireline)
08.2019 - 01.2021
Senior Manager, Pricing Strategy & Go-to-Market Execution
Charter Communications (HQ)
01.2016 - 08.2019
Enterprise Sales Leader
Spectrum Enterprise
06.2014 - 01.2016
BBA - Management
Baylor University