MARK SCHULER

Work History

SVP, Brand and Marketing

Enhance Health

04.2022 - Current

Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
Enhanced company performance by implementing new strategies and streamlining operations.
Delivered exceptional customer service by implementing best practices and fostering a culture of accountability within the organization.
Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
Oversaw brand, marketing, advertising and new product development.
Collaborated with executive leadership team members to develop Mission and Vision.

Director, Brand Management

United Services Automobile Association, USAA

01.2020 - 04.2022

Enabled transformation of credit card marketing ecosystem across marketing, operational and technical processes.
Propelled culture shift through relentless focus on continuous improvement and challenging the status quo.
Drove successful completion of first risk assessment across the 14 experiences of the end-to-end credit card
marketing campaign process to enable a return to market with improved controls, processes and technology.
Spearheaded cross department effort to return to marketing for balance transfer offers to existing members.
Partnered across Product, Brand, Marketing, Omnichannel and Technology to transform the Bank marketing
technology and process ecosystem to improve efficiency and compliance with all applicable laws and regulations.

Director, Business Management Consultant

Spinnaker Consulting Group

01.2017 - 01.2020

Utilized product management and operational experience to deliver business critical results on behalf of clients.
Led development and launch for a new collections and recoveries application for large financial services client.
Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Worked with clients to develop innovative solutions.

Senior Director, Product Management and Marketing Operations

Capital One Financial Corporation

01.2015 - 01.2017

Led US Credit Card Marketing Operations and Product Teams responsible for strategy, development and management of systems and processes used in acquiring 7MM+ new credit card customers annually.
Drove product management for agile teams owning prequalification, application and credit underwriting platforms responsible for processing 20MM+ credit card applications annually and generating $2B+ in value.
Facilitated the digital transformation of credit card acquisitions utilizing cloud technologies
to reduce costs, improve speed to market and streamline process.
Improved operational processes and customer experience while reducing risk and ensuring regulatory compliance
(e.g. Reg Z, FCRA, Reg B) through successful replacement of the credit card application website and process.
Partnered closely with Business/Credit Analysis, Third Party Management, Compliance and Legal teams in
developing technology solutions for acquiring new credit card customers.
Managed team of over 30 underwriters responsible for manual processing and underwriting of applications.

Director, Marketing Operations

Capital One Financial Corporation

01.2013 - 01.2015

Developed the Credit Card Marketing Operations Team to ensure flawless execution for acquiring new customers.
Re-engineered processes and technologies for updating, communicating changes, storing and managing Credit Card
Agreements that govern 60MM+ US Credit Card accounts.
Implemented comprehensive regulatory compliance and risk management process that reduced 80% of customer
facing issues and shortened issue management cycle time by 50%.
Transformed marketing processes using agile principles to improve quality and efficiency of customer acquisitions.
Spearheaded cross-functional project to determine moments that matter in a credit card customer’s lifecycle and design
a customer back strategy for improving advocacy of new credit card customers.
Delivered multiple successful internal and external audits of credit card acquisitions processes and experiences.

Senior Manager, Supplier Management

Capital One Financial Corporation

01.2007 - 01.2012

Drove performance of Supply Chains across categories of Direct Mail Marketing, Print Operations, Digital Marketing, Payments, Non-Credit Data and Credit Data.
Oversaw $1B+ in annual expense for Supply Chains fulfilling the marketing and servicing of credit card accounts
including the production and delivery of 2B+ pieces of mail annually.
Negotiated annual savings of $50MM+ over 5 years within Direct Mail supply chain.
Initiated and executed large creative automation program to revolutionize direct mail process within Supply Chain
reducing cycle time by 30% and significantly reducing error rates.
Led request for proposal (RFP) process within the credit data and data infrastructure supply chain to select
suppliers and negotiate the contracts to deliver an industry leading real-time pre-qualification capability.

Manager, Marketing Platform Management

Capital One Financial Corporation

01.2003 - 01.2007

Supervised a team of platform managers and system specialists accountable for 30+ business systems and processes that supported 1,000+ users across Brand, Marketing, Compliance, Operations and Print Production.
Saved $1MM+ annually enhancing multiple technology systems used to store digital assets, route PDFs, manage
production specifications, invoice suppliers and create direct mail solicitations.

Senior System Specialist, Response Channel Setup

Capital One Financial Corporation

01.2000 - 01.2003

Executed the set-up of systems and processes to take and decision customers' applications for new credit cards across the telemarketing, internet and mail application response channels.
Utilized Lean and Six Sigma methodologies to develop and implement numerous process improvements
that included automating the marketing campaign setup process.

Summary

Overview

Work History

SVP, Brand and Marketing

Director, Brand Management

Director, Business Management Consultant

Senior Director, Product Management and Marketing Operations

Director, Marketing Operations

Senior Manager, Supplier Management

Manager, Marketing Platform Management

Senior System Specialist, Response Channel Setup

Education

Bachelor of Science - Accounting Information Systems

Skills

Websites

Affiliations

Timeline

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