Dynamic Sales, Marketing, and Product Development Manager with a proven track record at ROOT's Multiclean Inc. Skilled in data-driven decision making and supply chain coordination, I successfully launched innovative products, enhancing market presence and customer satisfaction. Adept at fostering collaboration, I mentored teams to drive efficiency and achieve strategic goals.
Overview
60
60
years of professional experience
Work History
Sales, Marketing and Product Development Manager
ROOT's Multiclean Inc. (Victory Sweepers)
12.2017 - Current
Boosted revenue through the successful launch of innovative products that met market demands and consumer needs.
Conducted comprehensive market research to identify untapped opportunities for new product development or improvement of existing products.
Implemented continuous improvement initiatives, identifying areas for growth and refining existing processes to enhance efficiency.
Conducted product inspections to meet organizational and industry standards and requirements.
Mentored junior team members, fostering professional growth opportunities while increasing overall team productivity.
Directed concept design, feature definitions and production support.
Distinguished product issues and gathered information on customer experiences.
Cultivated valuable relationships with external partners including manufacturers and distributors facilitating successful launches.
Created and executed strategies to drive development and success of products.
Coordinated with suppliers and vendors to negotiate contracts, ensuring cost-effective sourcing for materials and components.
Collaborated with marketing teams to create compelling product messaging, leading to increased sales and market share.
Managed cross-functional teams to ensure timely delivery of high-quality products, resulting in strong stakeholder satisfaction.
Identified opportunities for new products and improvements to existing products to increase sales.
Improved internal collaboration between departments such as engineering, design, manufacturing, marketing using effective communication strategies.
Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach.
Increased customer satisfaction with product quality by implementing rigorous testing protocols and addressing issues promptly.
Approved product documentation to promote easy-to-follow manuals and technical documents.
Approved final photography and marketing materials for each product.
Evaluated competitor offerings, gathering insights to inform future product enhancements and maintain a competitive edge.
Created product roadmaps to help guide product development processes and align with overall business goals.
Reviewed product development budgets, expenditures and research.
Oversaw development of more than 2-3 new products each year.
Developed long-term product roadmaps, aligning business objectives with customer needs and market trends.
Ensured compliance with industry-specific regulations while developing innovative products that adhered to safety standards.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Conducted market research to identify new opportunities and target markets.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Devised content strategy to effectively engage target audiences.
Managed budget allocation and resource utilization to maximize marketing ROI.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Wrote and distributed press releases to increase brand visibility.
Continually maintained and improved company's reputation and positive image in markets served.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Founder and President
Victory Sweepers, Inc.
01.2006 - 12.2017
Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
Established a successful business by identifying market needs and developing innovative solutions.
Developed strong partnerships with key industry players, contributing to an increased market presence.
Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
President, Board of Directors
Conquest GMC LLC
01.2003 - 03.2006
Negotiated contracts with vendors, partners, or other third parties to secure favorable terms in support of organizational objectives.
Encouraged collaboration and cross-functional teamwork among departments to break down silos and foster innovative problemsolving.
Enhanced operational efficiency by implementing new technologies or systems that streamlined workflows or improved data management capabilities.
Promoted diversity and inclusion within the organization through targeted efforts in hiring practices, programming choices, or partner engagements.
President, Board of Directors
Schwarze Industries, Inc.
01.1994 - 03.2002
Managed executive staff recruitment, hiring, and performance evaluations to maintain an effective leadership team.
Led the development of a comprehensive strategic plan, setting the direction for future growth and success.
Managed the organization''s brand, ensuring consistent messaging across all platforms and a strong reputation within the community.
Oversaw program development and evaluation to ensure alignment with organizational goals and measurable outcomes.
Improved organizational efficiency by streamlining processes and overseeing strategic planning initiatives.
Ensured fiscal responsibility by overseeing budget development, financial reporting, and internal controls.
Reduced operational costs through strategic cost management initiatives.
Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
Cultivated strong relationships with external partners to foster collaboration and maximize resources.
Prepared annual budget forecasts and monitored performance to meet organizational objectives.
Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Supported project management team for optimal performance.
Established and maintained strong relationships with customers, vendors and strategic partners.
Represented organization at industry conferences and events.
Managed financial, operational and human resources to optimize business performance.
Initiated strategy to drive company growth and increase market share and profitability.
Directed technological improvements, reducing waste and business bottlenecks.
Cultivated company-wide culture of innovation and collaboration.
Analyzed industry trends and tracked competitor activities to inform decision making.
Developed innovative sales and marketing strategies to facilitate business expansion.
Created succession plans to provide continuity of operations during leadership transitions.
Communicated business performance, forecasts and strategies to investors and shareholders.
Oversaw divisional marketing, advertising and new product development.
Formulated and executed strategic initiatives to improve product offerings.
Negotiated contracts with vendors, partners, or other third parties to secure favorable terms in support of organizational objectives.
Enhanced operational efficiency by implementing new technologies or systems that streamlined workflows or improved data management capabilities.
Promoted diversity and inclusion within the organization through targeted efforts in hiring practices, programming choices, or partner engagements.
Welder, Painter, Manufacturing Manager, Vice Pres
Schwarze Industries, Inc.
05.1977 - 02.1994
Welded in flat, horizontal, vertical, and overhead positions.
Maintained clean working environment by consistently organizing tools and equipment, promoting workplace safety.
Reduced workplace accidents through strict compliance with safety regulations and guidelines.
Collaborated with team members for seamless project execution, improving overall productivity.
Strengthened client relationships by delivering consistent, high-quality workmanship on all projects.
Fabricated shop parts directly from blueprints.
Provided support in developing custom jigs/fixtures to facilitate more efficient production workflows.
Demonstrated versatility in various welding methods including MIG, TIG, and Stick, Welding techniques.
Prepared for assembly by positioning, aligning and securing parts using tools such as jigs and vises.
Prepared surfaces for painting by cleaning, sanding, and filling holes, ensuring smooth finishes.
Primed and sealed surfaces to best support paint coats.
Followed safety procedures and properly used protective gear while painting.
Applied lean principles to improve workflow and quality and reduce waste.
Revitalized operational structures and procedures to successfully control turnover and waste, enhance output, and boost overall quality.
Increased output capacity with the optimization of equipment layout and workflow improvements.
Managed a team of production staff, fostering a positive work environment and encouraging professional growth.
Created and oversaw production schedules and adjusted as needed to meet deadlines.
Scrutinized production output and identified areas for improvement.
General Laborer
Schwarze Industrial Sweeping CO.
03.1965 - 04.1977
Was the sidewalk sweeper during weekend sweeping operations, Facilities janitor, Sweeper wash out person until we started designing and manufacturing sweepers in 1973. Once I graduated from High Scholl in 1977, I went to work full time at Schwarze Industries. Inc.