Mark Shanks
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 25 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
26
26
years of professional experience
Work History
Senior Account Manager, National Accounts
Upswell Marketing
Marietta, GA
04.2021 - 10.2022
- 281% over objective in first 12 months, generating 1.89 million dollars in new customer revenue.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Offered advice and assistance to customers, focusing on ROI and growth.
- Developed deep knowledge of customer businesses and relationship to company objectives. Leveraged access to customer POS systems to pro-actively monitor growth and make recommendations on future marketing.
- Delivered sales presentations and pitches to customers, upper management and junior sales associates for demonstration.
Senior Business Advisor
Thryv Inc. (Thryv Acquired Dex-YP In 2020)
Atlanta, GA
08.2015 - Current
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Exceeded sales goals and market competitions through effective negotiation of product and and employee payment terms.
- Educated clients on new products and services and updated account information to maintain high standards of client service.
- Boosted sales numbers with proactive account servicing and diligent relationship-building.
- Managed book of business worth over 4 million dollars across 100 accounts.
- Capitalized on emerging trends in customer preferences and digital marketplaces when developing and implementing targeted solutions.
Digital Sales Representative
YP LLC
Cleveland, OH
12.2015 - 08.2016
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Exceeded annual sales objectives in first 30 days of employment.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
General Manager
LEARFIELD SPORTS, Cleveland State University
Cleveland, OH
01.2013 - 12.2015
- Managed Cleveland State University's sports marketing assets for their 16 Division 1 sports teams.
- Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
- Managed relationships through all forms of traditional, digital and social platforms that are unique for each individual sponsor based on their financial commitment and specific needs.
- Nationally recognized by Learfield Sports for innovative and creative strategies.
Regional Sales Manager
USER FRIENDLY MEDIA
Cleveland, OH
03.2011 - 01.2013
- Ranked #1 in 2011-2013 overall for New Internet Sales Revenue, Internet Penetration into a traditional market, and Gross Sales (Google, City Grid, Go Local 247, Apps).
- Lead the company's largest publishing division, covering the northern Ohio territory.
- Managed three sales teams and offices, covering seven markets valued at over 10 million dollars.
- Implemented full suite of digital solutions into print traditional sales organization.
- Spearheaded a top down Sales Management approach replacing a 20 year outdated CRM system.
Senior Internet Marketing Consultant
REACHLOCAL
Tampa, FL
02.2009 - 03.2011
- Hired by Reach Local to build solid, motivated, successful sales teams in A level markets for future expansion.
- Took a personal step back to develop a complete understanding of all aspects of digitized media and its effect on traditional advertising formats.(SEO, SEM, Social, Display-Awareness-Remarketing).
- Completed necessary certifications to represent clients on digital publishers and platforms.
- Managed business relationships, cold calling rep accountability 100% on Salesforce.
- Within fifteen months, developed an initial book of active campaigns valued over $90,000 in recurring monthly revenue, with and additional $65,000 in monthly revenue that the company transitioned to its National Accounts team.
AREA SALES MANAGER
BellSouth Advertising & Publishing
Tampa, Florida
04.2004 - 02.2009
- Spearheaded challenge to convert one dimensional print advertising program into complete horizontal programs with full cutting edge internet lead generation.
- Developed Tampa Major Account Team, that handled over 7.5 million in annual reoccurring revenue within the Tampa market.
- Finished Tampa 2009 campaign 600% over set objective.
SALES MANAGER
BELLSOUTH
Miami, Florida
04.2004 - 02.2009
- Managed and developed premise sales teams in Miami, Hollywood & Marathon markets, handling over $9,000,000 in annual reoccurring revenue, exceeding sales objectives by 165%.
- Promoted to Area Sales Manager with Tampa Expansion.
Skills
- Expertise in SEM, SEO, Social, Mobile, Direct Mail, Traditional, and Digital Marketing
- Experienced in working with multiple POS and Traditional/IFaaS cloud based Software Platforms
- Relationship Building
- Account Management
- Strategic Planning
- New Business Development
- Coaching and Mentoring
- Accomplished Manager
- Strategic Account Development
Accomplishments
Nationally Recognized for Major Accounts (2019- 2021)
Managed Multi- Million Dollar Books of Business
Expert in Digital Marketing
Agile in the Ever Changing Digital Environment
Multi-Year President's Club Winner
References
Furnished Upon Request
Timeline
Senior Account Manager, National Accounts
Upswell Marketing
04.2021 - 10.2022
Digital Sales Representative
YP LLC
12.2015 - 08.2016
Senior Business Advisor
Thryv Inc. (Thryv Acquired Dex-YP In 2020)
08.2015 - Current
General Manager
LEARFIELD SPORTS, Cleveland State University
01.2013 - 12.2015
Regional Sales Manager
USER FRIENDLY MEDIA
03.2011 - 01.2013
Senior Internet Marketing Consultant
REACHLOCAL
02.2009 - 03.2011
AREA SALES MANAGER
BellSouth Advertising & Publishing
04.2004 - 02.2009
SALES MANAGER
BELLSOUTH
04.2004 - 02.2009
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