Mark Sheridan
Phoenix,AZ
Summary
I am currently the Executive Producer of Your Life Arizona at Arizona’s Family, home of both 3TV and CBS 5. I produce the top-rated daily lifestyle show in the market. I also help strategize successful marketing plans for a wide variety of clients looking to advertise on our stations. I also play a key managing role in the different brand initiatives including Surprise Squad, Silver Apple, Christmas Angel, and Pat’s Run.
I have 4 years of experience managing and overseeing all aspects of production and post-production, including marketing plans, budgeting and supervising high-performance teams of production personnel. Skillful in managing scheduling and negotiating with vendors.
Results-oriented Producer with more than 30 years working on every angle of television from development and packaging to directing and producing. Possessing eye for innovative projects and skills in tapping into broad audience appeal.
Innovative Producer with 30 years of experience in all aspects of video production. Visionary creator, editor, storyteller and business operations manager with demonstrated to take an idea from concept to delivery to produce entertaining and inspiring pieces. Collaborative in working closely with strategic and creative teams to develop and produce quality video content. Expertise in preproduction logistics, planning, production, custom graphics composition, special effects, and asset management.
Overview
30
30
years of professional experience
Work History
Executive Producer, Your Life Arizona
Gray Media
10.2025 - Current
- Work with Sales Department and external clients to create engaging segments for Your Life Arizona
- Work with various PR outlets to book segments for Your Life Arizona
- Plan segments that help promote station initiatives at Arizona's Family
- Coordinate live and remote events appearing on Your Life Arizona
- Researched, developed, and pitched stories that reflected unique sensibilities of Arizona's Family brand.
- Supervised creation process to verify on brand, impactful and relevant content.
- Kept key stakeholders informed of status and vision through milestone updates and work-in-progress presentations.
- Supervised production team of five workers to identify problems and provide effective solutions to maintain team productivity.
- Developed schedules for production, editing, and duplication for timely delivery.
- Planned video shoots in studio and remotely by managing production through stages to completion.
- Facilitated communication between production staff and other departments to synchronize work.
- Liaised with directors, actors and other creative staff to successfully complete projects.
Commercial Production Manager
Grey Media
01.2022 - Current
- Research and write scripts for commercial clients and promotional copy for station initiatives.
- Execute visions to help ensure client campaigns are successful.
- Grow and manage team of 10 editors, photographers and reporters.
- Oversee and evolve the commercial content strategy.
- Partner with sales, news and digital teams to grow brand recognition and engagement.
- Analyze marketing data and metrics to assess the effectiveness of campaign strategies.
Sr. Producer/Client Marketing
Grey Media
01.2020 - 01.2022
- Develop and execute overall client creative products in alignment with Arizona Family’s mission, vision, and values.
- Collaborate with team to develop, write, shoot, and edit content for social media, digital and television broadcasts.
- Partner across departments to drive station revenue.
- Coordinate production calendar and project manage video content for Good Morning Arizona and Your Life A to Z.
Social Media Manager
Meredith, Inc.
01.2010 - 01.2014
- Integrate and execute social media presence of Arizona’s Family.
- Craft engaging and motivating organic daily copy on Facebook, Instagram, and Twitter using brand voice.
- Collaborate with external partners on sponsored posts.
- Provide social media analytics reporting.
Education
Bachelor of Arts - Journalism
Gonzaga University
Spokane, WASkills
- Logistics organization
- Production leadership
- Talent engagement
- Creative oversight
- Compliance monitoring
- Organizational development
- Content development
- Staff supervision
- Partnership development
- Script writing
- Managing editorial direction
- Digital media
- Schedule coordination
- Leading shoots
- Creative vision implementation
- Brand management
- Post-production experience
- Story development
- Copyediting skills
- Broadcast operations
- Status reporting
- Research skills
- Creative direction
- Pre-production
Accomplishments
- Supervised team of eight staff members.
- Collaborated with team of 20+ in the development of the annual Fiesta Bowl Parade broadcast
Timeline
Executive Producer, Your Life Arizona
Gray Media
10.2025 - Current
Commercial Production Manager
Grey Media
01.2022 - Current
Sr. Producer/Client Marketing
Grey Media
01.2020 - 01.2022
Social Media Manager
Meredith, Inc.
01.2010 - 01.2014
Bachelor of Arts - Journalism
Gonzaga University
AWARDS
Rocky Mountain Regional Emmy: Campaign Promo, Rocky Mountain Regional Emmy: Single Spot / Same Day Promo, Rocky Mountain Regional Emmy: Writer Short Form, Rocky Mountain Regional Emmy: Producer Short Form