Mark Sikowitz
Brookline,MA
Summary
Results-oriented B2B Field Marketing Manager with 10 + years of experience in creating demand in Technology. Built and developed marketing strategy. Excellent interpersonal and analytical skills.
Overview
14
14
years of professional experience
Work History
Field Marketing Advisor
Dell Technologies
04.2021 - Current
- Implemented new operations strategy that resulted in 33% cost savings.
- Directed all demand generation partner communication and logistics across all business units.
- Managed programs and support planning, program launches, and reporting initiatives.
- Developed and managed relationships with key stakeholders to increase brand loyalty and recognition.
Operations Manager
Massachusetts Institute Of Technology
01.2020 - 04.2021
- Led successful change initiatives, ensuring seamless transitions during organizational restructuring efforts.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Introduced new methods, practices, and systems to reduce turnaround time.
Marketing Operations Specialist
Datadog
08.2019 - 04.2020
- Tracked key performance indicators to measure success of campaigns.
- Monitored KPIs closely, making data-driven decisions to enhance campaign effectiveness over time.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
Marketing Manager
Mason Frank International
01.2019 - 08.2019
- Conducted market research to identify new opportunities and target markets.
- Conducted thorough competitor analysis to stay ahead of industry trends and maintain a competitive edge in the market space.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- ·Supervised global email channel marketing plans; modified and supported global initiatives through Salesforce and Marketo.
Marketing Director
Fox Chase Family Eye Care
04.2015 - 01.2018
- Championed a customer-centric approach throughout all aspects of marketing execution.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established partnerships with key industry influencers to amplify brand reach and credibility.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Marketing Manager
Valley Economic Development Center
01.2014 - 04.2015
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Marketing Specialist
Hitachi Consulting
01.2012 - 05.2012
- Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Created customized marketing materials to increase product awareness.
Marketing Associate
Quintiq
11.2009 - 05.2011
- Performed full-service event project operations involving planning phase, lead generation, vendor negotiation, logistics management, content creation, team motivation, team management, event timeline, post-show delegation, and a recap report with recommendations.
- Generated 42-qualified opportunities which led to 38 qualified sales cycles in 2010 through execution of various marketing campaigns including but not limited to: webinars, breakfasts, seminars, on-site events, lead generation services, and online campaigns that resulted in Business Unit North America (my BU) achieving the top office for 4 consecutive quarters.
- Completed competitive analysis to identify gaps in the market and develop strategies to capitalize on them.
Education
MBA - Business Administration
Boston University
Boston, MA05.2024
Bachelor of Science - Business Administration
St. Joseph's University
Philadelphia, PA05.2007
Skills
- Microsoft Office Suite
- Communication
- Adaptability
- Ability to Work Under Pressure
- Leadership
- Smartsheet
- Communication
- Share point
- Ability to Work in a Team
- Communication Skills
- Salesforce
- Campaign Development
Timeline
Field Marketing Advisor
Dell Technologies
04.2021 - Current
Operations Manager
Massachusetts Institute Of Technology
01.2020 - 04.2021
Marketing Operations Specialist
Datadog
08.2019 - 04.2020
Marketing Manager
Mason Frank International
01.2019 - 08.2019
Marketing Director
Fox Chase Family Eye Care
04.2015 - 01.2018
Marketing Manager
Valley Economic Development Center
01.2014 - 04.2015
Marketing Specialist
Hitachi Consulting
01.2012 - 05.2012
Marketing Associate
Quintiq
11.2009 - 05.2011
MBA - Business Administration
Boston University
Bachelor of Science - Business Administration
St. Joseph's University