Summary
Overview
Work History
Education
Skills
40 UNDER 40, Sporting Goods Executives Award Recipient by SGB, June 2013
Timeline
Generic
MARK S. ISH

MARK S. ISH

Austin,TX

Summary

Versatile business leader bringing 25+ years of experience as accomplished senior sales and marketing executive currently acting in the role of President. Strategic problem-solver, change manager, and visionary guru with success implementing plans to meet current and future needs. Key expertise in the sporting goods industry.

Overview

26
26
years of professional experience

Work History

President

GoFit
01.2023 - Current
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Supported project management team for optimal performance.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Oversaw divisional marketing, advertising and new product development.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Cultivated company-wide culture of innovation and collaboration.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Represented organization at industry conferences and events.

Executive Vice President of Sales

GOFIT
11.2013 - 01.2023
  • Responsible for the management of the global sales consisting of 5 internal account executives, 4 external sales rep agencies, and our international sales agency.
  • Focused on being the point person to cultivate and expand relationships with key retail and distributor partners.
  • Part of the 3 person Executive team, responsible for developing and implementing the sales, marketing, product development and financial plan to achieve $40mm in sales by the end of 2022.
  • Developed and implemented the pricing strategy for Amazon.com that resulted in boosting GoFit margins by average of 10% across all products.
  • Hired and fired to build my team to help GoFit exceed all revenue goals and targeted objectives.
  • Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals.
  • Fostered performance development of staff through ongoing coaching and mentoring on best practices.

Senior VP of Sales & Marketing

TRIGGER POINT PERFORMANCE
10.2011 - 11.2013
  • Managed a team of 7 internal and 24 external domestic sales representatives as well as international distributors in over 20 countries around the world.
  • Key focus on deliverables of achievement and increased revenues, profitability, and inventory turnover using predictive retail analysis to devise strategy and solutions.
  • Achieved sales growth of more than 270% in 2012 versus 2011; 140% in 2013.
  • Pioneered big box sales initiative, resulting in distribution at 90% of key big box retailers in 2012.
  • Global sales growth exceeded 300% from time I joined Trigger Point to the time I departed.
  • Member of the Trigger Point Executive Team of 4.
  • Personally responsible for the following: All global sales & marketing management.

Vice President of Sales & Marketing

ALTUS ATHLETIC MFG
01.2009 - 10.2011
  • Managed a network of 18 independent and regional sales representatives and accounted for the sales and management of all domestic sporting goods and regional big box retailers.
  • Credited for developing an E-Commerce sales initiative that grew online sales organically over 300%.
  • Targeted a list of non-traditional retailers to expand distribution and stimulate growth.
  • Successfully opened an International sporting goods distributor in Canada that never existed before joining company.
  • Collaborated with product development and marketing teams as customer point-of-contact to identify and determine new product projects and product innovation ideas.
  • Increased company sales 21.80% in 2010 versus 2009, and again 32.9% in 2011 versus 2010.
  • Designed and executed Altus Athletics' sales strategy to grow sales to over $18.5 million.
  • Revitalized relationship with the world's largest retailer - Walmart - gaining product commitments for 2010/11 fitness planogram.

Senior Director of Sales

WHAM-O, INC.
11.2004 - 01.2009
  • Drove territory expansion and new business development through identifying potential customers, forging lucrative relationships, and closing deals.
  • Increased market share and brand awareness through overseeing domestic sporting goods customer-base and leading a network of over 20 independent sales representatives.
  • Increased annual territory sales $16.5 million in 2007 to $20.25 million in 2008.
  • Launched Wham-O's E-Commerce initiative: totaling $1.1 million in sales in 2008.
  • Exceeded sales goals each year with company; achieved distinction as top sales person in 2007 & '08.

Vice-President of Sales & Marketing

AMERICAN BEVERAGE GROUP, INC.
12.1999 - 11.2004
  • Increased sales and drove more than $15 million in annual revenue by leading national sales team.
  • Exceeded targeted goals through maintaining direct contact and relationship building with distributors nationally.
  • Boosted profitability and grew global sales by more than 175% from 2000 to 2004.
  • Contributed to product development team that launched the most successful and lucrative wine in the domestic marketplace in 2004 and 2005.

District Sales Manager for Home Depot: Field Marketing Specialist

BLACK & DECKER
01.1999 - 12.1999
  • Ranked #1 in Pacific Northwest region exceeding $10mm in annual sales.
  • Established as the first Field Marketing Specialist in 1999 recruiting class to be appointed District Sales Manager calling on Home Depot (NYSE: HD).
  • Won Q4-1999 National Sales contest by exceeding sales goals by 137% and achieving 100% of targeted objectives.

Education

MBA -

Louisiana State University
Shreveport, LA
01.2025

Bachelor of Science - Marketing

San Diego State University
San Diego, CA
12.1998

Skills

  • Tactical implementation
  • Policy development
  • Staff training
  • Marketing expertise
  • Industry partnership development
  • Revenue generation
  • Team motivation
  • Company representation
  • Product development
  • Innovation and creativity
  • Revenue growth
  • Partnership development

40 UNDER 40, Sporting Goods Executives Award Recipient by SGB, June 2013

SportsOneSource (SGB) honors the top 40 Global Sporting Goods Industry Executives under the age of 40. Honorees are individuals from all corners of the sporting goods and active-lifestyle industry, who are recognized as leaders making a difference in their businesses and the market.

Timeline

President

GoFit
01.2023 - Current

Executive Vice President of Sales

GOFIT
11.2013 - 01.2023

Senior VP of Sales & Marketing

TRIGGER POINT PERFORMANCE
10.2011 - 11.2013

Vice President of Sales & Marketing

ALTUS ATHLETIC MFG
01.2009 - 10.2011

Senior Director of Sales

WHAM-O, INC.
11.2004 - 01.2009

Vice-President of Sales & Marketing

AMERICAN BEVERAGE GROUP, INC.
12.1999 - 11.2004

District Sales Manager for Home Depot: Field Marketing Specialist

BLACK & DECKER
01.1999 - 12.1999

MBA -

Louisiana State University

Bachelor of Science - Marketing

San Diego State University

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MARK S. ISH