Mark Skroch

As the President at BCV Social, a RateGain Company, I am a seasoned leader with a proven record of driving success in the social media martech sector within the Hospitality industry. Since April 2020, I have overseen a global team of 150 professionals, managing a $12 million agency and SaaS business through the challenges of the pandemic. With full P&L ownership, I achieved a remarkable 268% increase in sales by restructuring the sales team, implementing a new go-to-market plan, and doubling gross margin with a 50% improvement in EBITDA through comprehensive company-wide restructuring and strategic shifts. My leadership extends to building and managing offshore teams, implementing streamlined workflows, and developing a data science team leveraging first-party data. I have created new monetization streams, including integrating RateGain's first ChatGPT API into BCV's martech SaaS platform. My extensive career also includes impactful senior roles such as Senior Vice President, Client Services at Fusion92, where I drove 37% YoY growth. At VSA Partners, I led the Consumer Marketing practice's client engagement team, achieving 15% revenue growth. In my role as Senior Vice President, Group Account Director at EnergyBBDO, I successfully launched the LG G5 phone in 18 global markets, exceeding sales targets and winning a Silver Effie for Luxottica. With a background that spans roles at DigitasLBI, OgilvyOne Worldwide, RMG Connect, Accenture, Ernst & Young, LLP, and Arthur Andersen, LLP, I have consistently delivered results, exceeded revenue projections, and demonstrated strong management capabilities throughout my career.