Mark Strauss
Fruitport,MI
Summary
Accomplished Director of Sales and Marketing at Grownetics, adept in creative lead generation and new business development, with a track record generating $1.5M in RFPs within 90 days and closing $500k in sales in six months. Recognized as top 10 sales consultant while at Zenernet Solar.
Overview
15
15
years of professional experience
Work History
Director of Sales and Marketing
Grownetics
Boulder, CO
01.2024 - Current
- Developed and executed cold outreach lead generation campaigns on Linkedin, acquiring 2-3 viable, high-ticket ($200k+) leads per week.
- Generated $1.5M in RFPs in the first 90 days of engagement.
- Closed over $500k in sales within the first six months of engagement.
- Identified areas for improvement within the organization's existing marketing collateral and outreach.
- Landed new customer accounts through a consistent combination of perseverance, dedicated cold calling, and exceptional service.
Founder and CEO
Savvy by Nature
Oakland, United States
02.2017 - Current
- Successfully assisted cannabis companies in obtaining licenses for their business operations, navigating through the industry's complex legal and regulatory frameworks.
- Developed comprehensive business plans and strategies for clients, ensuring compliance with local and state regulations while maximizing profitability and a positive work culture.
- Established strong relationships with key stakeholders, including government officials, lawyers, and industry experts, to reduce licensing time by over 50% for some of the largest brands in the California cannabis industry.
Solar Energy Consultant
Zenernet Solar
California, United States
08.2021 - 09.2022
- Closed over $5 million in solar sales annually.
- Earned recognition for exceptional service delivery, resulting in a 93% satisfaction rate within the initial year.
- Maintained a top 8 close rate within the first six months with Zenernet Solar.
- Actively participated in unpaid group training activities to help students learn how to create momentum during the first month of their solar careers with Zenernet.
Startup Sales Consultant
Air Capture
San Francisco, United States
02.2017 - 07.2020
- Developed and implemented Social Media campaigns securing channel partners to jointly apply for grants totaling $1.5M.
- Engaged in cold outreach campaigns on Linkedin attracting over $500M in RFPs
- Assisted with developing pricing models for different types of customers and applications.
Education
BFA - Art and Design
University of Michigan
Ann Arbor04.2004
Skills
- Strategic planning
- Lead generation
- Graphic design
- Social media content creation
- Proposal development and negotiation
- Market expansion and growth strategies
- CRM software proficiency
- Market research tools proficiency
- Sales analytics platforms proficiency
- Negotiation skills
- Presentation skills
- Sales training
- Influencer marketing
- Partnership development
- International sales
- Competitor analysis
- Sales coaching
- Creative direction
- Video marketing
- Sales presentations
Timeline
Director of Sales and Marketing
Grownetics
01.2024 - Current
Solar Energy Consultant
Zenernet Solar
08.2021 - 09.2022
Founder and CEO
Savvy by Nature
02.2017 - Current
Startup Sales Consultant
Air Capture
02.2017 - 07.2020
BFA - Art and Design
University of Michigan
Affiliations
- Former leader of an around-the-world-expedition by car on 6 continents, 69 countries, over 2.5 years and 77,000 miles.
- Nominated by National Geographic for Adventurer of the Year in 2010 for expedition above.
- Ultra-marathon competitor recently completing first Ultra Marathon over 31.5 miles (50k)
- Yoga and meditation practitioner.
Morning Routine
5 - 8 AM, Meditation, Yoga, Weight training, Breathwork
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