Dynamic Sales Leader with a proven Track record building and leading world-class teams. Strong business acumen with the ability to execute a wide range of operational strategies designed to connect people, performance and productivity while improving/enhancing the efficiency and effectiveness of an organization. Skilled at establishing market presence, increasing revenues and profitability. Proven performer who moves easily from vision and strategy to implementation and follow-through. Results-oriented leader with a strong performance in turnaround situations.
Overview
21
21
years of professional experience
Work History
Vice President Of Sales
TAOS BAKES LLC
01.2025 - 11.2025
Manage All Sales Total US in all channels, Grocery, C-store, Club, Mass, B2B
Work with all Brokers to build, develop, and grow the TAOS BAKES portfolio
Direct, Manage, and Implement all Marketing programs for TAOS BAKES
Manage internal Sales Team
Develop and Support communication thru New Marketing Team I hired for all current and future corporate publications on all E-commerce business' Amazon, Walmart.com, Target.com, Shopify
Revitalized club channel by bringing new designed product to market
Changed packaging on all brands that has not been changed in 6.5 years
33% Increase in POD's in the first 9 months to turn around business(NIQ Data)
12.5% Increase in Stores Selling(NIQ Data)
Company sold
Brought into the company to turn the business around which has been down for 2 years.
Tasks include: Evaluate Personnel for current and future outlook
Develop New strategy and Process' to adapt to the changing of the industry
Right size the organization for a more profitable IBITDA
Develop a stronger client rapport
Managing the overall business to set up for future growth or sell
Created an improved client rapport and stop the clients exiting
Developed New reporting to measure results thru all Key Acct Management
Right sized the company and brought in New Key Personnel by accounts
Sold the company in 90 days
President HQ Sales And Retail Sales
Ilevel Brands Sales
06.2024 - 08.2024
Division Vice President
Advantage Sales & Marketing
07.2019 - 02.2024
Manage the Natural & Specialty Division for Advantage
Responsibilities include: Core Retailers: Nationally Albertsons, Harris Teeter, Publix, HEB
Director Conventional HQ Sales
Advantage Sales & Marketing
11.2017 - 07.2019
Director National Retail Operations
Advantage Sales & Marketing
02.2015 - 11.2017
Executive Vice President Of Sales And Marketing
GeniusCentral Solutions
02.2014 - 02.2015
Management of all Retail sales and Marketing for GeniusCentral Solutions
Technology Company in the US and Canada.
Sr. Director National Retail Sales
Hain Celestial Group
11.2012 - 02.2014
Director National Retail Sales
Hain Celestial Group
01.2010 - 10.2012
Vice President DSD; HQ Sales And Retail Merchandising
Beckett Associates
Bedford Park
01.2005 - 12.2010
Education
BA - Business Administration, Economics
Catawba College
Skills
BUILDING TEAMS
STRATEGY
TURNAROUND FOR GROWTH
CROSS FUNCTIONAL LEADER
BUSINESS DEVELOPMENT LEADER
PROBLEM-SOLVING ABILITIES
SALES PRESENTATIONS
RFP MANAGEMENT
ABLE TO MOVE FROM VISION TO STRATEGY TO IMPLEMENTATION & EXECUTION
Timeline
Vice President Of Sales
TAOS BAKES LLC
01.2025 - 11.2025
President HQ Sales And Retail Sales
Ilevel Brands Sales
06.2024 - 08.2024
Division Vice President
Advantage Sales & Marketing
07.2019 - 02.2024
Director Conventional HQ Sales
Advantage Sales & Marketing
11.2017 - 07.2019
Director National Retail Operations
Advantage Sales & Marketing
02.2015 - 11.2017
Executive Vice President Of Sales And Marketing
GeniusCentral Solutions
02.2014 - 02.2015
Sr. Director National Retail Sales
Hain Celestial Group
11.2012 - 02.2014
Director National Retail Sales
Hain Celestial Group
01.2010 - 10.2012
Vice President DSD; HQ Sales And Retail Merchandising