Mark Thomas
Medina,OH
Summary
Innovative professional skilled in creating and implementing marketing and sales strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility, market share and sales. Possesses excellent communication and customer service skills.
Overview
15
15
years of professional experience
Work History
Regional Sales Manager
Venture Lighting International
2023.11 - 2024.02
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Introduced cost-saving initiatives to reduce losses and increase profit margin.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Developed and managed budgets to confirm proper use of resources and maximize profitability.
Senior Product Marketing Manager
Current Lighting (GE Current)
2021.01 - 2023.11
- Responsible for planning, coordinating, and executing product marketing programs for indoor and outdoor commercial LED fixtures.
- Manage a team of product marketing managers while collaborating with downstream marketing team members to build sales and brand awareness.
- Communicated value and position to sales team and developed tools to support selling process.
- Developed and executed go-to-market plans and facilitated internal organizational readiness.
Director of Sales & Marketing
BARRON LIGHTING GROUP
2019.01 - 2020.01
- Direct all activities, efforts and personnel for a brand of horticulture lighting products.
- Increased sales 25% over a two year period.
- Streamlined efforts to successfully launch five new products in an eighteen month period.
- Reset pricing structure to increase sales and profitability.
- Identified personnel issues and restructured team to increase morale and productivity.
- Analyze sales history to identify issues with forecasting and reset min/max inventory thresholds.
- Opened new sales channel increasing revenue.
Director of Sales & Marketing
EYE LIGHTING INTERNATIONAL
2018.01 - 2019.01
- Manage all marketing efforts for the companies three business segments: Commercial & Industrial, Horticulture and Material Testing/Solar Replication Lighting.
- Managing Director of horticulture brand including product management, sales and marketing team members.
Marketing & Communication Manager
EYE LIGHTING INTERNATIONAL
2017.01 - 2018.01
- Direct and manage all marketing efforts for the companies three business segments including C&I, Horticulture and Material Testing/Solar Replication Lighting.
- In three short months successfully launched three new products in the horticulture market selling out the first production run.
- Direct a team of marketing professionals to implement marketing strategies and events.
- Support three different national sales teams.
Marketing Manager, Specialty Products
EYE LIGHTING INTERNATIONAL
2011.01 - 2017.01
- Direct and manage marketing efforts which doubled sales over a six year period.
- Worked closely with the Director of Specialty products to set pricing for new products and collaborate on strategic planning of long-term goals for the brand.
- Trained and co-managed a sales team to build relationships with retailers and wholesalers to better introduce new products to the market.
Marketing Specialist, Specialty Products
EYE LIGHTING INTERNATIONAL
2010.01 - 2011.01
- Led a team of employees and third-party vendors to create a new website which increased web traffic by 75% in the first year of launch.
- Managed a Minimum Advertised Pricing program which stabilized internet pricing in three short months.
Director of Operations
AMERICAN LEGENDS PARK
2009.01 - 2010.01
- Responsible for the development of marketing, sales, market research, park design and developing a strategic business plan for a youth baseball tournament complex.
- Coordinated sales efforts which pre-sold 80% of park capacity prior to completion of construction.
Education
Bachelor of Arts - Telecommunictation
Youngstown State University
Youngstown, OHSkills
- Market Research
- Upselling and Cross Selling
- Forecasting and Reporting
- Project Management
- Leadership
- Brand Management
- Social Media
- Consumer Packaged Goods
- Project Management
- Event Planning
- Brand Spokesperson
- Public Relations
- Market Analysis
- Sales Planning
- Communication
- Sales & Channel Management
Personal Info
- Drafted in 1999 by the Montreal Expos MLB Baseball Club.
- 4 year professional baseball career.
- 23 years of baseball coaching experience with different age groups & ability levels.
- Married 19 years with 3 daughters.
Scope Of Work
- Leadership: I full heartedly believe in this quote. "Leaders do not get people to believe in them. Leaders find ways to get people to believe in themselves." Richard Pimentel
- Brand Management: Increasing brand awareness and sales by implementing modern marketing strategies.
- Social Media: Direct, create, plan, manage and optimize content strategies and ad campaigns to drive sales and build brand awareness.
- Consumer Packaged Goods: Design packaging, graphics messaging and POP displays
- Project Management: Oversee creation of websites, merchandising displays, content marketing, video production, sales promos and marketing promos.
- Event Planning: Plan, coordinate and run national sales meetings, trade shows, new product launches and VIP events.
- Brand Spokesperson: Represented many brands in videos, social media campaigns and LIVE videos and events.
- Public Relations: Interact with consumers, distributors and media outlets on a wide range of topics.
- Market Analysis: Evaluate market conditions, products, competitors and technologies.
- Sales Planning: Evaluate sales statistics for forecasting, product lifecycle planning and guidance on brand direction.
- Communication: Internal communication with team members and external communication to channel partners and end users through modern marketing tactics.
- Sales Management: Managed several professional sales teams in different industries.
- Channel Management: Manage distributor and retailer relationships. Coordinate product launches and promotions. Create and evaluate pricing waterfalls and margins. Evaluate new channels and channel partners to increase sales and brand awareness.
Drafted by the Montreal Expos Major, 4 year professional baseball career,
It was fun
Timeline
Regional Sales Manager
Venture Lighting International
2023.11 - 2024.02
Senior Product Marketing Manager
Current Lighting (GE Current)
2021.01 - 2023.11
Director of Sales & Marketing
BARRON LIGHTING GROUP
2019.01 - 2020.01
Director of Sales & Marketing
EYE LIGHTING INTERNATIONAL
2018.01 - 2019.01
Marketing & Communication Manager
EYE LIGHTING INTERNATIONAL
2017.01 - 2018.01
Marketing Manager, Specialty Products
EYE LIGHTING INTERNATIONAL
2011.01 - 2017.01
Marketing Specialist, Specialty Products
EYE LIGHTING INTERNATIONAL
2010.01 - 2011.01
Director of Operations
AMERICAN LEGENDS PARK
2009.01 - 2010.01
Bachelor of Arts - Telecommunictation
Youngstown State University
Similar Profiles
Sivaraj NSivaraj N
Production Supervisor at Venture lighting India ltdProduction Supervisor at Venture lighting India ltd
Aimee CaliseAimee Calise
Branch Head at Brenton International Venture Manufacturing CorpBranch Head at Brenton International Venture Manufacturing Corp
Lamarrion MathisLamarrion Mathis
Builder at Creative Imges, Venture Circle International LLCBuilder at Creative Imges, Venture Circle International LLC