MARK TRAVIS

• Hired, supervised and coordinated work of full and part-time production staff, as well as both union and non-union freelance crew positions in alignment with house protocols
• Introduced sustainable capture model that tripled edited and approved video inventory; these materials were essential to activating nyphil+ streaming service and NY Phil Plays On
• Negotiated new distribution and syndication contracts for orchestra’s broadcast products, lowering costs by almost 50% while also quadrupling domestic coverage and expanding media footprint to several key markets—notably Shanghai
• Led adoption and implementation of new digital asset management system and strategy through strategic partnerships with rising startups and peer organizations
• Managed and directly participated in production process to capture, edit, score, compile, and balance deliverables for nearly 1000 pieces of A/V content
• Informed internal and external clients of best practices and helped shape creative vision based on needs and available resources
• Interfaced directly with key orchestra committees and stakeholders to manage approval and licensing process for external facing materials
• Developed new products and procedures and cultivated ecology of learning and professional development to maintain fluency and efficiency in intellectual property law and emerging technologies
• Actively hosted and participated in organizational outreach and audience education efforts, including podcasts, pre-concert talks, panel discussions, and 1:1 donor appreciation events.
• Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Worked closely with organizational leadership and board of directors to guide operational strategy.
• Monitored and coordinated workflows to optimize resources.

• Mark Travis, Producer) ‐ Multiple Clients/Cities
• Founded boutique agency focused primarily on media production & strategy needs of performing artists and non-profit organizations, where budgets are often limited and niche expertise is essential
• Offered one-stop-shopping for public-facing advertising and promotional needs for clients ranging from Lyric Opera of Chicago to Milwaukee Symphony Orchestra and Houston Grand Opera
• Operated on 100% referral system, growing client base from one to several dozen
• Serviced clients in several major U.S. cities and Europe, including New York, Chicago, London, Munich, San Francisco, and Los Angeles. Top clients included 20th Century Fox & NBC Universal plus several ad agencies and educational institutions
• Developed unique products during the COVID-19 pandemic and increased revenue and operations by 35% while helping several organizations to remain engaged with their audiences and subscribers
• Cultivated loyal client base with a97% retention rate since company's inception
• Consulting clients include H+H, BUTI, Lyric Opera of Chicago, UMS, Interlochen, Ensemble Companio, Ensemble Connect, NYO, Peoples’ Symphony, Voices, Boston, Carnegie, Storyboard Media, Cooper Union, Eclipse Projects, Curtis Institute, and Serviceplan.

• Served as lead producer for diverse array of performing artists and institutions seeking production and syndication services, ranging from spoken word to jazz, world music, & classical
• Client load represented 2/3 of company's annual quota
• Organized primary production strategy to set goals and directly guided projects to completion for numerous major clients, including Lyric Opera of Chicago and New York Philharmonic
• Served as head writer and script supervisor to keep teams working in line with overall creative vision
• Maintained connections with all internal and external parties to keep production on-schedule, on budget and efficient
• Worked directly with clients on post-production efforts and trained staff in emerging digital editing techniques and best practices
• Supported fundraising efforts with live testimonials and a variety of carefully curated and produced pledge premiums
• Managed studio schedule, prioritizing internal needs while also seeking increased opportunities for new billings
• Consistently sought new client relationships and cultivated a variety of new approaches to broadcast presentation
• Filled in as host for live air shifts and syndicated programming on an as-needed basis
• Created and managed robust internship program from which most “graduates” went on to land impactful roles at Lyric Opera of Chicago, NPR, LSO, Sony, and even Merola Young Artist Program.

Timely course to build vocabulary and review best practices with regard to intellectual property with an eye towards mechanical and sync licenses, usage cases, and more.