Mark Truax
Draper
Summary
Results-driven beverage industry professional with deep experience across beer, spirits, and RTDs. Proven ability to lead channel strategy, execute high-impact partnerships, and drive distribution, volume, and brand visibility across multi-state markets. Skilled in building impactful relationships, cross-functional alignment, managing budgets, and delivering consistent, high-quality activation. A strong mix of strategic thinking, on-premise expertise, and executional excellence sets me apart as a dependable leader capable of elevating brand performance in any market.
Overview
3
3
years of professional experience
3
3
Certifications
Work History
Trade Marketing Manager
Anheuser-Busch
04.2024 - 11.2025
- Managed activation and execution of all Tier 1 partnerships across a four-state region, including the Utah Mammoth, Utah Jazz, Park City Mountain Resort, University of Utah, Boise State University, and University of Wyoming.
- Led the regional on-premise channel strategy, developing tailored activation playbooks for bars, restaurants, venues, and key local properties to maximize brand visibility and consumer engagement.
- Directed event and venue activations across the territory, including end-to-end ticket management, on-site execution, and brand representation at major sports, music, and cultural events.
- Owned local sponsorship negotiations and managed territory-specific budgets, including rights fees, activation funds, and wholesaler support allocations.
- Partnered closely with top wholesalers to align on property priorities, activation plans, spending strategy, and execution standards, ensuring consistent delivery across all markets.
- Supported regional leadership with reporting, planning, and cross-functional coordination to ensure seamless execution of brand objectives and partner commitments.
Business Development Representative
Anheuser-Busch
Boise
04.2023 - 01.2024
- Drove significant increases with targeted brands in volume, distribution, and total placements (PODs) including a 57% distribution lift across my account base.
- Collaborated with wholesaler partners and internal brand teams to align on market strategy, identify opportunities, and execute growth plans.
- Consistently exceeded all KPIs tied to POD growth, volume, and distribution benchmarks.
Education
Some College (No Degree) - Business Management, Hawaiian Studies
University of Hawai'i - Manoa
Honolulu, HIHigh School Diploma -
Arvada West H.S.
Arvada, CO08-2011
Skills
- Trade Marketing Strategy
- On-Premise & Off-Premise Channel Execution
- Partnership & Sponsorship Management
- Event & Venue Activation
- Wholesaler Relationship Management
- Brand Programming & Activation Planning
- Budget Management & Forecasting
- Cross-Functional Collaboration
- Sales Enablement & Distribution Growth
- KPI Tracking, Reporting & ROI Analysis
- Project Management & Timeline Execution
- Contract Negotiation & Rights Management
Certification
Cicerone: Level 2
Timeline
Trade Marketing Manager
Anheuser-Busch
04.2024 - 11.2025
Business Development Representative
Anheuser-Busch
04.2023 - 01.2024
Some College (No Degree) - Business Management, Hawaiian Studies
University of Hawai'i - Manoa
High School Diploma -
Arvada West H.S.