Mark Voosen
Dallas,TX
Summary
Proven leader in sports marketing, strategic planning, and corporate consulting at Genesco Sports Enterprises. Expert in partner negotiation and team motivation, delivering impactful event management and maximizing ROI. Adept at fostering strong client relationships and mentoring teams to exceed performance goals, consistently achieving top-tier results in competitive environments.
Overview
12
12
years of professional experience
Work History
Senior Director of Corporate Consulting
Genesco Sports Enterprises (PepsiCo)
Dallas, Texas
11.2022 - Current
- Negotiate league and team deals across NFL, NBA, NCAA, MLB, NHL, F1, WWE, and Kentucky Derby to maximize partnership ROI.
- Direct strategic initiatives that enhanced brand visibility and drove sales through targeted sports marketing campaigns.
- Collaborate with stakeholders to define project scope, objectives, and deliverables for major events, including Super Bowl, NBA All-Star, Kentucky Derby, and Las Vegas Grand Prix.
- Manage and mentor junior consultants on project management techniques and methodologies.
Manager, Corporate Partnerships
Wasserman
San Antonio, USA
11.2019 - 11.2022
- Managed an 8-figure book of charitable sponsorships from Valero’s partners, ensuring alignment with organizational goals.
- Cultivated business relationships with current and prospective partners, enhancing partnership opportunities.
- Led a sales team achieving over $30 million in revenue.
- Trained and coached new members of corporate partnership team to enhance performance.
- Led creative processes for marketing events and initiatives, boosting engagement and participant involvement.
Sr. Premium Sales Consultant
Legends Global Sales
Las Vegas, USA
01.2018 - 11.2019
- Generated over $24 million in revenue through corporate partnerships, personal seat licenses, suite leases, and loge sales.
- Ranked top five among 30 consultants for sales generation, contributing to overall project success.
- Planned and executed competitive sales initiatives, improving team performance and exceeding sales targets.
- Mentored junior representatives, enhancing their skills through shared best practices and on-the-job guidance.
Premium Sales Consultant
Legends Global Sales
Atlanta, USA
01.2014 - 11.2017
- Achieved first place in revenue among 30 consultants during new business phase, driving significant growth.
- Ranked as top-5 performer in sales generation and project work output, contributing to overall team success.
- Generated over $12,000,000 in revenue through personal seat licenses and suite leases.
- Conducted virtual and out-of-office meetings to finalize sales, enhancing client engagement and satisfaction.
Education
Bachelor of Science (BS) - Sport Management & Advertising
Southern Methodist University
Dallas, TX05-2012
Skills
- Sports marketing
- Revenue generation
- Partner negotiation
- Event management
- Market analysis
- Customer relationship management
- Project oversight
- Strategic planning
- Team building and motivation
- Industry knowledge
- Effective communication
Timeline
Senior Director of Corporate Consulting
Genesco Sports Enterprises (PepsiCo)
11.2022 - Current
Manager, Corporate Partnerships
Wasserman
11.2019 - 11.2022
Sr. Premium Sales Consultant
Legends Global Sales
01.2018 - 11.2019
Premium Sales Consultant
Legends Global Sales
01.2014 - 11.2017
Bachelor of Science (BS) - Sport Management & Advertising
Southern Methodist University