Mark Welch
New York,NY
Summary
Seasoned Executive Producer with a proven track record at Greenleaf Productions, adept in talent engagement and strategic content development. Expert in budget management and fostering high-performance teams, I've driven significant audience growth and revenue through innovative content strategies. My leadership has secured over $35 million in content acquisitions, demonstrating exceptional financial acumen and collaborative prowess.
Overview
24
24
years of professional experience
Work History
Executive Producer
Greenleaf Productions
Bethlehem, PA
01.2019 - Current
- Spearhead all facets of content development and programming.
- Oversee more than $35 million in content acquisition and state tax credits.
- Scheduling, original programming, and streaming content across multiple platforms, optimizing content strategy for both linear, OTT, and podcast services.
- Manage a team of programming professionals, ensuring growth, and fostering a collaborative, performance-driven production company.
- Work closely with ad sales, financial partners, marketing, and distribution teams to drive audience acquisition, retention, and revenue growth, and manage significant budgeting responsibilities.
- Negotiate and finalize TV and film deals with networks and streaming services, ensuring broad distribution, and driving increased audience reach for original content.
- Establish a strong pipeline of content opportunities by brainstorming new partnerships and business ventures with major studios, independent producers, and international entities.
- Continuously analyze linear and streaming audience data to refine programming strategy, improve viewership, and drive business objectives.
- Monitor and analyze competitors' content offerings, identify market trends, and uncover new business opportunities to drive growth.
- Establish and maintain positive relationships with content providers and producers, ensuring a robust network within the media industry.
Executive Producer / Consultant
Imani Media Group
Los Angeles, CA
07.2021 - 08.2023
- Assisted in securing over $20 million in funding for film and TV projects by collaborating with investors, production companies, and studios to meet budgetary goals.
- Successfully secured TV and movie deals with major networks and streaming platforms, expanding content distribution, and maximizing visibility for projects across diverse audiences.
- Collaborated with the director, writers, and key creatives to ensure the film aligns with the intended vision and target audience.
- Monitored the production budget and schedule to ensure the project remains on track and within financial limits.
- Acted as the primary point of contact between the production team, investors, distributors, and any other involved parties.
- Negotiated contracts for vendors, ensuring all legal and financial agreements are in place.
Content Development Consultant
AL Roker Entertainment
New York, NY
09.2016 - 12.2018
- Produced scripted and unscripted content to secure and leverage TV partnerships for emerging corporate and agency clients, including story development, production treatments, IP expansion, client relations, talent activation, and audience engagement.
- Collaborated with cross-functional teams to produce high-quality, impactful content that drives engagement and supports business goals.
- Developed and implemented a content strategy, audience engagement initiatives, and project management processes, ensuring alignment with brand objectives and target audience needs.
President
Mark Spark Productions
New York, NY
01.2009 - 12.2018
- Partnered in the creation, executive production, and financing of multiple TV projects.
- Successfully secured licensing deals with MTV for the show 'I Manage a Celebrity,' and VH1 Networks.
- Music Producer - Sold over 3 million albums worldwide with various artists. Talent Management - Developed and executed long-term strategies, aligning artists' creative visions with market opportunities.
- Guided career decisions for artists, including album releases, film roles, and brand partnerships.
- Negotiated contracts and secured favorable deals with record labels and sponsors.
- Managed financial affairs by tracking income streams, royalties, and budgets to ensure financial stability.
SVP of A&R and Development
MCA/Universal Records/Don Pooh Entertainment
New York, NY
08.2000 - 03.2008
- Identified and signed promising new artists, providing leadership to refine their sound, image, and market positioning.
- Supervised the production of albums and singles, collaborating with producers, sound engineers, and artists such as Mary J. Blige, The Roots, Shaggy, Common, Blink-182, and KC & JoJo to meet label standards and commercial goals.
- Negotiated contracts with artists, producers, and partners, securing advantageous terms while maintaining positive industry relationships.
- Managed budgets for A&R activities, including recording costs and promotional campaigns, ensuring projects stayed within financial constraints.
- Monitored music trends, scouted emerging talent, and shaped the musical direction and career trajectory of signed artists.
Education
Bachelor of Science - Business Management/Finance
METROPOLITAN COLLEGE OF NEW YORK
New York, NY06-1999
Skills
- Talent engagement and Production leadership
- Logistics organization
- Budget management
- Media buying
- Extensive knowledge of film, television, OTT, digital platforms, and podcast platforms
- Strong people-management skills, with experience leading high-performance teams
- Success in hiring and building teams, and displays good judgment with talent decisions, such as development and promotions
- Proficiency with audience data and reporting tools
- Excellent verbal and written communication
- Strong collaboration with cross-functional teams
- Strategic, long-term thinker with a focus on short-term execution
- Proactive in fast-paced environments
- Passionate, detail-oriented, and willing to meet challenges
- Content strategy and development, data-driven decision-making
- Licensing and Content Rights Negotiation
- Audience measurement and reporting
- Financial Acumen and Budget Management, Contract Negotiation and Legal Acumen
- Strong key industry relationships
- Strategic and Market Awareness
- Adaptability and Problem Solving
- Effective Communication and Presentation
Accomplishments
AWARDS
2 X Emmy Award Nominee
6 X Gold & Silver Telly Award Winner
Award for Outstanding Post-Production-Editing in a series (America’s Next Top Model Franchise)
2003 Grammy Nominated Producer
Affiliations
Board Member (Founder)
The Male Breast Cancer Global Alliance
We bring men with breast cancer together with researchers, clinicians and oncologists around the world for the purpose of advancing research, clinical trials and treatments for men diagnosed with breast cancer.
Board Member
The Recording Academy - Helping shape the music industry by advocating for artists, promoting diversity, equity, and inclusion in the music community by investing in music's future.
Timeline
Executive Producer / Consultant
Imani Media Group
07.2021 - 08.2023
Executive Producer
Greenleaf Productions
01.2019 - Current
Content Development Consultant
AL Roker Entertainment
09.2016 - 12.2018
President
Mark Spark Productions
01.2009 - 12.2018
SVP of A&R and Development
MCA/Universal Records/Don Pooh Entertainment
08.2000 - 03.2008
Bachelor of Science - Business Management/Finance
METROPOLITAN COLLEGE OF NEW YORK
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