Summary
Overview
Work History
Education
Skills
Timeline
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Mark Wimsatt

Kalamazoo

Summary

Strategic and passionate Design Manager with extensive experience leading high-performing creative teams in dynamic, fast-paced environments. Proven success in delivering innovative design solutions from concept to execution across packaging, branding, and marketing touch points. Known for driving creative strategy, mentoring talent, and fostering cross-functional collaboration to support product innovation and business growth.

Overview

30
30
years of professional experience

Work History

Design Manager/Art Director

Newell Brands
01.2022 - Current
  • Lead a high-output design team supporting a global portfolio of consumer goods, including brands such as Sharpie, Paper Mate, Elmer’s, and Prismacolor. Directed creative strategy and execution across multiple brand touch points. Oversaw the full design process from ideation through final production, managing timelines, resources, and team development. Facilitated design sprints and brainstorming sessions to generate strategic, on-brand solutions. Collaborated cross-functionally with product development, marketing, and brand teams to enhance innovation and market performance.

Senior Designer

Newell Brands
01.2018 - 01.2021
  • Owned packaging and marketing design projects from concept through launch. Served as project lead on strategic initiatives, guiding team members and ensuring alignment with brand standards. Partnered closely with cross-functional teams to develop compelling visual assets that supported innovation and sales goals.

Senior Designer

Anthem Worldwide (SGK)
01.2006 - 01.2018
  • Delivered high-impact packaging and collateral for major CPG brands, including Kellogg’s, Keebler, Eggo, Pop-Tarts, and Heinz. Led design teams during creative development and client presentations. Played a key role in conceptual brainstorming for the Kellogg’s kids portfolio.

Graphic Designer

Consultant
01.2005 - 01.2006
  • Contracted for agencies including Hart Associates and Schwak (MI), and worked remotely while abroad in Sweden for EWI Worldwide (The Henry Ford Museum). Additional clients included EMU, Poof-Slinky, and The Washtenaw Land Trust. Delivered design solutions across various industries and formats.

Senior Designer

New Bright Industries
01.2001 - 01.2005
  • Managed end-to-end packaging development for battery-operated and RC toys. Partnered with Hong Kong-based production teams to ensure consistent brand expression. Designed sales materials, developed web copy, and mentored junior team members.

Graphic Designer Positions

Colorbok
01.1995 - 01.2001
  • Generated graphics, computer and conventional illustrations, and storyboards across multiple collaborative studio environments and agencies; led packaging and product design initiatives, developed POP displays, planograms, and product catalogs, conducted trend research, and collaborated with vendors and licensors.

Education

BFA -

College for Creative Studies
Detroit, MI
01.1994

Skills

  • Creative Direction
  • Style Guides
  • Brand Strategy
  • Adobe Creative Suite
  • Packaging Design
  • Art Direction
  • Illustration
  • Brainstorm Facilitation
  • Team Leadership
  • Keynote
  • PowerPoint
  • 3D Packaging Renders

Timeline

Design Manager/Art Director

Newell Brands
01.2022 - Current

Senior Designer

Newell Brands
01.2018 - 01.2021

Senior Designer

Anthem Worldwide (SGK)
01.2006 - 01.2018

Graphic Designer

Consultant
01.2005 - 01.2006

Senior Designer

New Bright Industries
01.2001 - 01.2005

Graphic Designer Positions

Colorbok
01.1995 - 01.2001

BFA -

College for Creative Studies

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Mark Wimsatt